Business Development Executive

Job Title: Business Analyst Associate

Location: Mohali

Position: Business Analyst Associate

About Us:

Offshore Marketers is a data-driven digital marketing agency focused on delivering performance-oriented solutions across SEO, paid ads, funnels, and automation. We are currently seeking a Business Analyst who can bridge business needs with technical execution, helping us scale smarter and drive growth using insights, systems, and strategy.

Role Overview:

As a Business Analyst, you will work closely with cross-functional teams—including marketing, sales, and tech—to identify business opportunities, optimize workflows, and support data-driven decision-making. This role is ideal for someone who understands digital marketing ecosystems and wants to contribute strategically to business and product development.

Key Responsibilities:

• Business Requirement Gathering: Work with stakeholders to collect, define, and translate business needs into functional requirements and project documentation.

• Lead Funnel Analysis: Analyze lead generation funnels and user journeys to identify bottlenecks, conversion drop-offs, and opportunities for optimization using tools like Google Analytics, Hotjar, and CRM dashboards.

• Lead Generation & Revenue Contribution: Strategically identify and utilize various online portals to generate qualified leads, nurture opportunities, and contribute directly to the company’s revenue pipeline.

• Client Needs Mapping: Conduct discovery calls and align client objectives with internal capabilities, translating business goals into measurable KPIs and performance metrics.

• Market & Competitive Intelligence: Perform competitor benchmarking, trend forecasting, and audience segmentation using research platforms and data visualization tools.

• Proposal & SOW Documentation: Create business proposals, technical documentation, and scope of work documents using a structured, data-backed approach.

• CRM & Data Management: Maintain data integrity within CRM systems (e.g., HubSpot, Zoho), generate reports, and build dashboards to track business development performance.

• Process Automation Support: Identify areas for workflow automation using tools like Zapier, Make (Integromat), or CRM-native automation features.

• Cross-Team Collaboration: Act as the liaison between business, marketing, and technical teams to ensure successful implementation of growth and campaign strategies.

Technical & Core Skills Required:

• Basic Analytical Tools: Good knowledge of Microsoft Excel and Google Sheets for reporting and simple data analysis (e.g., filters, charts, basic formulas).

• CRM Familiarity: Hands-on experience or basic understanding of any CRM platform like Zoho, HubSpot, or GoHighLevel to manage leads and track client interactions.

• Digital Marketing Awareness: General understanding of how online funnels, paid ads, and email campaigns work. Experience working with teams using tools like MailerLite, Meta Ads Manager, or Systeme.io is a plus.

• Documentation Skills: Ability to create structured documents such as client briefs, simple reports, and workflow outlines using MS Word, Google Docs, or Notion.

• Communication: Strong verbal and written communication skills for coordinating with team members and presenting findings or suggestions clearly.

• Problem Solving: Ability to identify issues, think critically, and suggest practical solutions based on available data.

• Organizational Tools: Comfortable using basic project management tools like Trello, ClickUp, or Google Calendar to manage tasks and timelines.

Job Types: Full-time, Fresher

Pay: ₹10,681.65 - ₹30,791.89 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• Do you have any prior experience in business development, sales, or client engagement?
• Have you ever generated leads through online research, networking, or market analysis?
• How would you rate your verbal and written communication skills in English?

Basic
GoodExcellent

• Are you comfortable preparing proposals, quotations, or presentations for clients?
• Are you open to working collaboratively with different internal teams to deliver client requirements?
• Current Salary

• Expected Salary

Education:

• Bachelor's (Required)

Experience:

• Business development: 1 year (Preferred)

Shift availability:

• Night Shift (Required)

Work Location: In person