Business Development Executive

Department:

Location:

Reporting to:

Job Summary:

Key Responsibilities

1. School & College Marketing Activities

• Develop and execute route plans to cover maximum schools and colleges in your assigned territory.
• Conduct career awareness sessions, workshops, and seminars
• Meet Principals, Heads of Departments, and Teachers to pitch Elance programs and establish long-term partnerships.
• Collect and verify student and parent data for lead generation and maintain CRM updates.
• Support branding activities such as classroom posters, standees, and brochure distribution during school visits.

2. Community Creation & Engagement

• Build and manage local agent networks and micro-communities to generate continuous leads.
• Activate word-of-mouth campaigns through community initiatives and local partnerships.
• Promote Elance in local neighborhoods, enhancing credibility and trust.

3. Public Activities & Events (Business Development Opportunities)

• Plan and execute major public-facing marketing activities to boost brand visibility and attract student leads: Student Expos & Educational Fairs: Organize and participate in expos to connect with students and parents directly, Sponsorship Events & Partnerships: Represent Elance at school fests, meets, college festivals, and community events, Workshops & Skill Development Events: Host sessions on career awareness, entrance prep, and skill-based learning.

• Business Development Focus: Identify new partnership opportunities with schools, colleges, tuition centers, and local businesses, explore tie-ups with educational associations, evaluate event outcomes to assess ROI in terms of leads, community growth, and institutional engagement.

4. Sales Funnel & Pre-Sales Support

• Convert field activities into leads, entering all data into CRM with 100% accuracy.
• Coordinate with the sales and counseling team for timely follow-ups and nurturing leads.
• Drive student walk-ins to Elance Centers
• Monitor agent network performance and ensure monthly lead targets are met.

5. Planning, Reporting & Coordination

• Prepare daily route plans to optimize school/college coverage and event participation.
• Maintain daily activity logs including institutional visits, sessions conducted, leads collected, and event outcomes.
• Submit daily, weekly, and monthly performance reports with actionable insights.
• Collaborate with cross-functional teams (Sales, Product, Operations) to support campaign execution and business growth.

Skills & Requirements:

• Graduate in Marketing, Business, or any relevant field.
• 0–3 years in field marketing, BTL campaigns, or education business development.
• Strong communication and presentation skills in English & Malayalam.
• Capable of planning routes, organizing events, and engaging communities.
• Comfortable with extensive travel and target-driven fieldwork.
• Basic proficiency in CRM tools, Excel, and Google Workspace.