Business Development Associate

Business Development Associate

Location: Mumbai

Key Responsibilities:

• Identify and research potential clients (EdTech companies, schools, publishers, coaching centers, and corporates).
• Generate new business leads through email campaigns, cold calling, LinkedIn networking, and attending industry events.
• Understand client requirements related to content creation (K12, higher education, vocational training, etc.).
• Pitch customized content development services (eLearning videos, curriculum design, instructional design, etc.)
• Conduct virtual or in-person presentations and product demos to decision-makers.
• Collaborate with internal teams (content, design, and project managers) to create proposals and quotations.
• Handle negotiations and close deals while ensuring profitability and customer satisfaction.
• Stay updated on EdTech trends, digital learning formats, and competitors' offerings.
• Share client feedback with internal teams to align services with market demand.
• Provide regular sales reports, forecasts, and performance metrics to the leadership team.
  

Requirements:

• Bachelor’s degree in Business, Marketing, Education, or a related field.
• 1–3 years of experience in B2B sales, preferably in EdTech, eLearning, or content services.
• Strong understanding of educational content formats and digital learning trends.
• Excellent communication, negotiation, and presentation skills.
• Ability to understand client requirements and translate them into creative solutions.
• Proficient in using CRM software and MS Office tools.
  

Preferred Skills:

• Prior experience selling services like curriculum design, video content, storyboards, or LMS integration.
• Exposure to different educational boards (CBSE, ICSE, state boards, IB, etc.).
• Understanding of instructional design principles and media formats.