Business Analyst - eCommerce

Company Description

Webmap is the no-code way to supercharge your website with AI, boosting engagement and revenue without complexity. Our innovative platform allows businesses to enhance their digital presence effortlessly. Webmap leverages advanced AI technology to provide powerful tools for increasing customer interaction and driving business growth.

Role Description

This is a full-time remote role for a Business Analyst - eCommerce. The Business Analyst will be responsible for evaluating business processes, identifying needs, and developing strategies to maximize engagement and revenue. Daily tasks include analysing data, conducting research, defining business requirements, and collaborating with cross-functional teams to implement eCommerce solutions. The role requires excellent communication skills and the ability to work independently in a remote environment.

Key Responsibilities

>> Strategic Analysis & Insight Generation

• Conduct in-depth analysis of e-commerce performance metrics, sales data, customer behaviour, website traffic, conversion funnels, and market trends to identify opportunities for growth and improvement.
•  Perform competitive analysis to benchmark our e-commerce capabilities and identify best practices.
•  Utilize analytics tools (e.g., Google Analytics, Adobe Analytics, internal dashboards) to extract actionable insights and present them to stakeholders.

>> Requirements Gathering & Documentation

• Collaborate with business stakeholders (marketing, sales, operations) to understand their needs, challenges, and vision for e-commerce enhancements.
•  Elicit, analyse, document, and manage functional and non-functional requirements, use cases, user stories, and acceptance criteria for new e-commerce features, platform integrations, and improvements.
•  Create detailed documentation, including Business Requirements Documents (BRDs), Functional Specification Documents (FSDs), process flows, and wireframes.

>> Project Management & Implementation Support

• Act as a liaison between business units and technical development teams (developers, QA) throughout the project lifecycle.
• Participate in sprint planning, stand-ups, and retrospectives, ensuring business objectives are clearly communicated and understood.
• Support UAT (User Acceptance Testing) by developing test cases, coordinating testing efforts, and validating solutions against business requirements.
• Assist in change management activities, including training users and preparing documentation for new features.

>> E-Commerce Platform Optimization

• Identify and recommend enhancements to website usability, navigation, search functionality, product display, checkout process, and mobile responsiveness.
• Analyse the performance of digital marketing campaigns and provide insights for optimization.
• Evaluate third-party tools and integrations (payment gateways, shipping providers, CRM, ERP) to improve efficiency and customer experience.

>> Data-Driven Decision Making

• Develop and monitor KPIs (Key Performance Indicators) related to e-commerce performance.
• Prepare regular reports and dashboards summarizing key metrics, trends, and recommendations for leadership.
• Champion a data-driven approach to all e-commerce initiatives.

Qualifications

• Strong Analytical Skills and experience in Business Analysis
• Experience in Business Process evaluation and improvement
• Proficient in defining and documenting Business Requirements
• Excellent Communication skills, both written and verbal
• Ability to work independently and as part of a remote team
• Experience in eCommerce or related field is a plus
• Bachelor's degree in Business, Information Systems, or related field

Email - connect@webmap.network