Manager - Content Strategist

Company Description

Webmap is the no-code way to supercharge your website with AI, boosting engagement and revenue without complexity. Our innovative solutions are designed to help businesses optimize their online presence easily and efficiently. With Webmap, companies can leverage the power of AI to enhance user experience and drive growth. Join us to be part of a team that's revolutionizing the digital landscape.

Role Description

This is a full-time remote role for a Manager - Content Strategist. The Manager - Content Strategist will be responsible for developing and implementing content strategies that align with the company's goals. The role involves overseeing content creation, conducting research, managing content workflows, and ensuring high-quality content delivery. The Manager - Content Strategist will work closely with cross-functional teams to optimize content for engagement and SEO, and will track and analyze content performance to drive continuous improvement.

Responsibilities

• Partner with leadership and stakeholders to define and execute content strategies supporting brand awareness and demand generation for our B2B professional services
• Develop comprehensive content roadmaps aligned with customer journey stages, from awareness through decision and retention
• Leverage AI tools and automation to streamline content creation, optimize SEO performance, and accelerate time-to-market
• Build scalable content processes and templates that enable non-writers to implement consistent, accurate messaging

Content Creation & Management

• Create engaging, high-quality content across the entire marketing funnel including web copy, thought leadership articles, white papers, case studies, email campaigns, social media content, and paid advertising copy
• Collaborate with internal subject matter experts to extract insights and develop authoritative content that demonstrates our expertise
• Build and maintain a strategic editorial calendar that attracts qualified prospects while ensuring content freshness, searchability, and usability
• Write, edit, and proofread content at various stages, incorporating feedback from multiple stakeholders

Brand & Standards Leadership

• Establish and maintain consistent brand voice, style guidelines, and content standards across all channels
• Ensure all content aligns with brand positioning and speaks effectively to SMB and mid-market audiences
• Mentor internal teams including content specialists, SEO, and creative teams to maintain quality and consistency

Performance & Optimization

• Monitor and analyze content performance across platforms, tracking engagement metrics, conversions, lead quality, and brand impact
• Identify optimization opportunities across marketing campaigns and lead nurturing sequences
• Conduct A/B testing on content elements to continuously improve performance
• Apply customer data and insights to tailor messaging to specific audience segments and pain points

Qualifications

• Experience in developing and implementing content strategies
• Strong skills in content creation, writing, and editing
• Ability to conduct thorough research and analyze data
• Knowledge of SEO best practices and content optimization
• Excellent project management and organizational skills
• Strong communication and interpersonal skills
• Ability to work independently and remotely
• Experience with AI tools and no-code platforms is a plus
• Bachelor's degree in Marketing, Communications, Journalism, or related field

connect@webmap.network