Business Analyst - D2C Ecommerce

Job Title: Business Analyst Location : Gurugram (On-site) Experience Required: 2–3 years in D2C/e-commerce sector Salary : Negotiable Industry : Fashion/apparel/garment Role Overview: We're seeking a detail-oriented and data-driven Business Analyst to join our team. You’ll work closely with cross-functional teams—marketing, supply chain, tech, and operations—to drive insights, optimize performance, and support strategic decisions. Key Responsibilities: · Analyze business data across channels (Shopify, GA4, Meta, Google Ads, marketplaces, CRM, WhatsApp, Insta, etc.) to identify trends, gaps, and growth opportunities · Build dashboards and automated reports for key metrics, including CAC, LTV, retention, inventory velocity, and marketing ROI · Collaborate with marketing and product teams to evaluate the performance of campaigns, cohorts, and product launches · Drive demand forecasting and support channel-wise distribution planning using historical data and market signals · Prepare detailed reports and presentations for senior leadership, highlighting key insights and recommendations. · Work with finance and ops on margin analysis, pricing models, and contribution tracking · Conduct competitor benchmarking and consumer behavior analysis to inform brand strategy · Conduct cost/benefit analysis, feasibility studies, and risk assessments for proposed solutions. Requirements; · 2–3 years of experience in a Business/Data Analyst role, preferably in a D2C or e-commerce environment · Proficient in SQL, Excel/Google Sheets, and data visualization tools (Looker Studio, Power BI) · Strong grasp of e-commerce KPIs, retention metrics, and performance marketing analytics · Familiarity with tools like Shopify, GA4, Meta Ads Manager, Google Ads Manager, Search Console, etc. · Excellent communication and presentation skills · Knowledge of CRM and marketing automation platforms (e.g., WebEngage, MoEngage, Freshmarketer) · Comfortable working in a fast-paced, high-growth startup environment Mail updated resume with current salary- Email: etalenthire@ gmail.com Satish: 88O2749743 Website: www.glansolutions.com Job Type: Full-time Pay: ₹121,208.42 - ₹820,574.24 per year Schedule: Day shift Ability to commute/relocate: Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Do you have experience in D2C or e-commerce industry ? current salary ? Expected salary ? Notice period ? Current Location ? Experience: Business analysis: 2 years (Preferred) data visualization tools : 2 years (Preferred) SQL: 2 years (Preferred) Work Location: In person