156 Btl Activity Jobs - Page 6

Key Responsibilities: Plan & execute hyperlocal activities to grow the store sales Identify, negotiate, and manage vendors/agencies for event setups, branding materials, and promotional campaigns Collaborate with the creative team to develop and produce engaging marketing collaterals such as banners, flyers, and standees Ensure effective budget planning and management for all BTL campaigns, maintaining cost efficiency without compromising quality Track and evaluate campaign performance, preparing reports and insights for internal stakeholders Maintain a strong understanding of market trends and competitor activity Be open to traveling and working flexible hours, including weekends, as required for on-ground activations and events Requirements: 3-5 years of proven experience in BTL marketing, including event execution and vendor management Excellent understanding of consumer engagement and brand activation strategies Strong communication, negotiation, and project management skills Proficiency in MS Office tools Excel, Word, and PowerPoint Basic ability to capture photos/videos during events for documentation and reporting purposes Candidates from retail background will be preferred

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Executive - Marketing (ATL & BTL campaigns) Job Description: Support in preparing and executing monthly marketing calendar for various ATL & BTL campaigns. Coordinating with the sales team for regular collateral requirements. Co-ordinate with creative/digital agencies for smooth and timely execution of brand campaigns and daily work. Accountable for creative briefs, agency briefing and execution of brand campaigns. Work closely with multiple internal stakeholders to ensure that the deliveries of their requirement is as planned and adheres to our brand guidelines. Perform campaign analysis daily, weekly, monthly to find growth opportunities and refine campaign performance. Make reports based on consumer, market & competitors and generate actionable insights. Ensure legal compliance and approval on all communications. Come up with new ideas for internal and external campaigns that would appeal to masses. Maintain tracker of daily jobs, creative executions, processing of bills, record of approved ads for compliance. Maintaining and updating customer database. Preparing & sharing monthly MIS reports. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development. Adept in online and traditional marketing, and highly skilled in visual communications. Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. Oversees the production of all promotional materials and marketing campaigns. Negotiating on rates and getting the best rates and getting timely delivery from vendors. Partner with creative teams, other internal stakeholders, and external agencies and vendors Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Skills required: Be able to multitask and cater to the requirements of multiple stakeholders Have strong creative & aesthetic inclination Analytics and insight skill especially while planning campaigns Attention to detail and operational excellence Work as a team player Drive alignment, interact effectively

Dynamic and self-motivated Field Executive to generate leads for our real estate projects. Also responsible for identifying potential clients, engaging with them on the ground, and gathering quality leads to support the sales team. Required Candidate profile Conduct field visits to residential and commercial areas to identify potential buyers or investors. Distribute brochures, flyers, and other marketing materials to raise awareness about our project. Perks and benefits PF,ESIC AND BONUS

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

To lead and manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 4. Digital & Performance Marketing Support digital marketing teams with performance-oriented campaigns across paid, owned, and earned media. Drive integration between offline and digital efforts to maximize campaign effectiveness. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 6. Team Leadership Build, mentor, and manage a high-performing marketing operations team. Define KPIs and conduct regular performance evaluations. Foster collaboration between creative, media, digital, and field marketing teams. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Regards, Vinoth HR- G Square Groups Vinoth@gsquarehousing.com

We're Hiring! Team Lead Marketing (Retail / Community Sales) Location: Bangalore Industry: Internet Service Provider (ISP) Experience: 3 - 6 Years Type: Full-Time Salary Budget : up to 7 LPA Ready to lead the charge in revolutionizing internet access? Join a dynamic team that's connecting communities and redefining broadband experiences! What You'll Do: Lead and mentor a team of field sales executives Drive community-based and retail marketing initiatives Strategize and execute campaigns to boost subscriber growth Build partnerships and strong relationships in local markets Own area-wise performance and ensure monthly targets are met Run activations, events, and brand promotion activities What Were Looking For: Proven experience in telecom/ISP/FMCG sales & marketing Strong leadership & team management skills Hands-on with ground-level execution Excellent communication & negotiation abilities Knowledge of Bangalores geography is a big plus! Why Join Us? Fast-growing ISP with a strong presence across India High-impact role with growth opportunities Dynamic, energetic, and supportive team Attractive incentives + benefits Perks & Benefits: Attractive incentives + performance bonus Career growth in a rapidly expanding organization Dynamic work culture with regular team activities Ready to take the lead? Apply now and connect communities with high-speed internet! Send your CV to: [himanshu.rajendra@roi.actcorp.in] Call/WhatsApp: 7887722231

Responsibilities : 1. Offline Strategy Development & Execution: Design and execute offline marketing strategies to boost lead generation and drive college admissions for UG and PG programs. 2. Develop region-specific pilots and initiatives tailored to the target audience and college requirements. 3. School & College Outreach: Plan and execute large-scale outreach programs in schools and colleges to build awareness and generate leads. 4. Collaborate with internal and external stakeholders to strengthen relationships with educational institutions. 5. Lead Generation & Conversion: Identify and execute innovative offline channels for lead generation. Oversee lead generation events, including walk-ins, workshops, seminars, and exhibitions, to drive admissions #Requirements: 1. Min 8-10 years of proven experience in offline marketing and business development for educational institutions. 2. Demonstrated expertise in driving offline lead generation, outreach programs, and admissions resulting into minimum 1500 admissions every year 3. Previous experience in managing similar roles in educational colleges is essential.

The DTC( Direct-to-Customer) business aims to leverage 50 million homes opportunity in India by providing simplified services and great and consistent customer experience. Catchment Sales Manager in DTC is a frontline sales role responsible for managing a retail outlet as well as driving broadband business in a dedicated catchment with a team size of 7-12 executives through customer service, market activations, network expansion and stakeholder management . EXPECTED DELIVERABLES Manage store operations SOPs, handle customer queries and escalations Ensure network expansion and timely installations by coordinating with market planning and project team Performance Tracking and governance large off roll team (7 -12) Online Lead Management Understand market demographics and increase market visibility through BTL activities as per customer segments Maintain good relationships with residential and market association to drive rollout and generate business Increase upselling and cross-selling to new and existing customer How you will succeed : Build a culture of serve to grow in stores Ensure robust planning to start strong Drive discipline in store and cash compliance Simplify communication for the field executives to understand Keep team motivated through team connects, rituals and R&R Building strong relationships with internal as well as external stakeholders and resourcefulness Partner Management (in LCO towns . What it Take: Broadband and network knowledge Inventory management Analytical Mindset & basic MS office Drive for results and Execution Excellence Ownership Influencing Build and maintain relationships. Interested candidate please do apply or share your updated resume to 8867950353 or a_p.s.sanjunivasini@airtel.com

1. Requirements Educational qualifications: - Bachelors in Marketing, Business Administration or any related field. Non MBA with good field experience can also apply. Experience: - Min 2 years’ experience in trade marketing field. Overall experience of +10 years in sales or related roles within the FMCG Food industry. Personality Traits: Good Communication Skills – Verbal & Written Creative and Innovative Team Player Result Oriented & Action Oriented Ability to Work Under Pressure & Result Driven Planning, Prioritizing, concept selling. Relationship Building 2. Knowledge Area Sound knowledge of how BTL activities work. POP, Events, Exhibitions, Sampling, Society activations, corporate office activities etc. Market Knowledge Potential opportunities for business development Category knowledge Frozen / Complementing categories / other Food FMCG Technical Knowledge about MS Office Geographic knowledge in area of operation Channel Knowledge – Retail ( GT & MT) is mandatory. Online / Horeca channels preferred. 3. Duty & Activity required to be performed by this role BTL Strategy Development and Execution Develop and Execute BTL strategies to improve brand offtakes thereby helping achieve targets Collaborate with the sales team to identify opportunities and challenges within the retail environment. Design and execute promotional programs and campaigns tailored to different retail channels / geographies / products Channel Partner Collaboration Build and maintain strong relationships with key channel partners (Retail + Institutions) Work with Channel partners & colleagues to create effective in-store marketing plans, including displays, promotions, and merchandising. Concept selling to key stakeholders to initiate events Planning / Execution / Reporting Monthly Event / Activity calendar Execution of planned calendar with end to end coordination with all the concerned stakeholders Reporting at agreed intervals of activity performance & output Cross-Functional Collaboration: Coordinate with regional sales managers and channel leads to ensure right opportunities are tapped. Work with the marketing team to align trade marketing initiatives with overall brand strategies and marketing campaigns. Coordinate with the supply chain team to ensure product availability for promotions and in-store activities. Training and Development: Provide training and support to the sales team on trade marketing strategies and execution. Stay updated on industry trends and best practices, sharing knowledge and insights with the team.

We are hiring, please find the details below. Title - Business Development Outreach Specialist Vertical-Career Academy Location-Jodhpur, Bhilwara ,Jaipur Job Description: This is a front-line sales position and is responsible for driving business, achieving monthly sales targets and acquiring new customers through a defined marketing activities Prospecting for new customers through new clients (vendors) and maximizing lead generation Timely execution of all sales activities leads, campaigns, referrals & any self-generated leads Tracking and reporting marketing performance including acquisition results and market conditions Should report to the immediate manager on daily basis Be an interface between Imarticus and the prospective candidates Ensuring all performance standards are met viz. business targets, controls and compliance Overall in-charge of marketing function in the region covered by the base center Attending seminars in colleges/ conducting workshops for the college students Will have overall responsibility to collect relevant database from various sources Preparation and execution of monthly, half-yearly & yearly marketing plans Ensure that Centre targets are at a level to meet overall objectives of the organization Dedicated Sales performance against assigned target If you're excited about this opportunity and meet the qualifications, wed love to hear from you! send your resume to kirti.dudwadkar@imarticus.com

Role - Category Brand Manager Location - Hyderabad Responsibilities Develop and execute branding strategies for assigned product categories to increase awareness, preference, and market share. Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats. Collaborate with product development and category management teams to ensure brand alignment. Lead the creation of compelling brand stories and campaigns tailored to each category. Oversee ATL/BTL/digital campaigns and evaluate performance through KPIs and ROI metrics. Ensure consistency in brand messaging across channels and touchpoints. Note - Candidates with Job Titles as Customer Marketing Manager ( CMM ), Brand Manager From FMCG & NON FMCG Companies like Apparels , Consumer electronics ,Travel, Omni Channel preferable Immediate Joiners / Candidates with Short Notice Preferable. Key Skills - Amplification of new launches Listing as per positioning G2M strategy for new products Social and customer activation Collaboration with companies on long term activities and events

Objective: We are looking at strengthening Alliance team at Branches. Key role: Alliance Acquisition Strategy. Build associations with corporates, PSUs, financial institutions, Retail, Consumer Durables, E-commerce players & more for Lead generation and Sales. Team management for Tie Up and Consented Lead generation. Brief Role Description: 1. Create Strategy at cohort / Industry level for targeting B2B partnership (BFSI, IT-ITES, Manufacturing , Logistics , Retail ) 2. Design framework for execution of alliance acquisition at Branch level 3. Creation of Funnel by doing Hunting and Farming of customers 4. Signing Branch / Regional alliances with corporates, PSU’s, retail, financial institutions, E-commerce players etc. 5. Design and evaluate BTL/ Field marketing/ promotions/ brand activation for lead generation. 6. Focus on alliances that contribute solicited / Consented leads of partner customer base such as Banks, Loyalty Programs, Premium base 7. Design special offers from Club Mahindra for alliance and partner customer base 8. Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs 9. Set benchmarks in process compliance for Lead to sale 10. Ensure closure of Agreement / Contracts with clients / partners 11. Maintain Dashboarding of Funnel and do funnel management for Individual and branch Targets Experience Required: 1. Minimum Graduate. 2. 4-6 Years’ experience in Tie Ups / Alliance & Lead generation Models. 3. Exposure to DRR targets is preferred. 4. Managing individually and creating result-oriented environment 5. Self-motivated for Individual.

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Be a mentor—counsel & guide ambitious students with courses Own full admission cycle-from lead generation to final admissions Promote a leading program through college & coaching outreach Plan fun, high-impact BTL events and engaging student seminars

Exp in handling PAN India business & multi-product category Sales & distribution infrastructure Analytical skills in Secondary software BTL Promotional activity Business plans Multilinguistic GT MT Horeca & Institutions Dual HQ: Bangalore & Hyderabad

To lead and manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 4. Digital & Performance Marketing Support digital marketing teams with performance-oriented campaigns across paid, owned, and earned media. Drive integration between offline and digital efforts to maximize campaign effectiveness. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 6. Team Leadership Build, mentor, and manage a high-performing marketing operations team. Define KPIs and conduct regular performance evaluations. Foster collaboration between creative, media, digital, and field marketing teams. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Location:-ROTN Regards, Vinoth HR- G Square Groups vinoth@gsquarehousing.com

Role Overview We are looking for a dynamic and driven BTL Marketing Manager to lead, Plan and execute on-ground marketing campaigns targeting segments served by InPrime. You will be responsible for building local brand awareness, generating quality leads, and supporting sales teams through hyperlocal outreach initiatives. Key Responsibilities Identify key localities and markets with a high density of small businesses for campaign execution. Coordinate with vendors, agencies, and internal teams to execute marketing campaigns effectively. Track and report performance of BTL activities with a focus on lead generation and conversion. Build and maintain strong relationships with local influencers, shop owners, and community leaders. Work closely with sales teams to ensure alignment of marketing activities with business goals. Monitor competitor activity and provide insights for improving outreach. Plan and execute BTL activities such as pamphlet distribution, canter promotions, kiosks, shop-to-shop visits, and street activations. Requirements Graduate in Marketing, Business Administration, or a related field. 1 to 4 years of experience in BTL or field marketing (experience in financial services or lending is a plus). Strong communication skills in local language and Hindi/English. Willingness to travel and conduct on-ground activities. Self-motivated, energetic, and results-oriented mindset. What We Offer Competitive salary and performance-based incentives. Opportunity to be part of a high-growth startup in the financial sector. Exposure to real grassroots marketing and community engagement. A collaborative and dynamic work environment.

Role & responsibilities - Strategize and implement hyperlocal activities to boost store sales - Source, negotiate, and oversee vendors/agencies for event setups and branding materials - Work closely with the creative team to create compelling marketing materials like banners and flyers - Efficiently manage budgets for BTL campaigns, ensuring cost-effectiveness without compromising quality - Monitor and analyze campaign performance, generating reports and insights for internal stakeholders - Stay updated on market trends and competitor strategies - Willingness to travel and work flexible hours, including weekends, for on-ground activations and events Preferred candidate profile - 3-5 years of hands-on experience in BTL marketing, with expertise in event execution and vendor coordination - Profound knowledge of consumer engagement and brand activation techniques - Strong communication, negotiation, and project management abilities - Proficiency in MS Office tools (Excel, Word, PowerPoint) - Basic photography/videography skills for event documentation - Preference for candidates from a retail background . If you're passionate about driving impactful marketing campaigns and enhancing brand visibility, kindly share resume @9100184045

To manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Regards, Vinoth 9962857002 HR- G Square Groups vinoth@gsquarehousing.com

Position description: Dynamic professional driving marketing initiatives, executing campaigns, and contributing to strategic planning at the executive level to enhance brand visibility and achieve organizational goals. Primary Responsibilities: Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results. Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth. Secondary Responsibilities: ~Visiting School and Local Tuition teachers ~Canopy activities ~Leaflet distribution(Outside School/Coaching/Market/Offices and data collection) ~RWA activities - Meeting with authorized person and fix meeting with Seniors. ~Data collection and upload in system. Meeting with School Admin/Principal ~Visit local school and try to meet school coordinator /Principal and take appointment for meeting with seniors ~Meet and greet on their annual function, Before exams, Birthday/ Anniversaries Coaching /Tuition teacher Liasioning ~Liason with the local teachers and coaching owners for collaboration.

This is a full-time on-site role for an Event Manager located in Mumbai. The Event Manager will be responsible for managing all aspects of event planning and coordination, from scouting, choosing & negotiating for events, to event completion. The Event Manager will oversee logistics, budget, vendors, and guest experience to ensure a successful event and BTL activations. Role & responsibilities Scouting, selection and closing for the right events for business objectives. Event planning and coordination experience Excellent organization, budgeting, and project management skills Strong communication and interpersonal skills to work effectively with clients, vendors, and team members Creatively design, set up, and decorate exhibition booths or stands, ensuring our products are showcased effectively. Connect passionately with event attendees, sparking conversations about our offerings and emphasizing the care behind each product. Attention to detail and ability to multitask under pressure Ability to think creatively and solve problems Understanding of current industry trends and best practices Bachelor's degree in Event Management, Marketing, Communication or related field Experience in the food or health industry is a plus Preferred candidate profile Good experience in corporate events & activations Good knowledge of corporate events and network for regular events flow Good knowledge of events, expo, exhibitions selection and setup. Good relations with stall fabricators, vendors and other events vendors. Perks and benefits Timely Salaries Leaves Policy & Encashment Good exposure and personal growth

How to Apply: Interested candidates can send their resume to Careers@itm.edu and on Nitint@itm.edu. Requirements: Bachelors or Masters degree in Marketing, Business Administration, or related field Minimum 7 years of relevant experience in BTL/field marketing, preferably in the education sector Strong network with event vendors, agencies, and campus coordinators Excellent project management, negotiation, and interpersonal skills Willingness to travel across regions for campaign execution Role Overview: We are looking for an experienced and strategic BTL Marketing Head to lead all on-ground activation, brand visibility, and student engagement campaigns. The ideal candidate should have a proven track record of managing BTL campaigns across multiple locations, team leadership, and vendor management. Key Responsibilities: Develop and execute BTL marketing strategies to drive admissions and brand visibility Plan and implement on-ground events, roadshows, mall activations, college fests, seminars, and school outreach programs Liaise with academic counselors and admission teams to align BTL efforts with enrollment targets Manage vendor relationships, negotiate costs, and ensure timely execution of campaigns Monitor campaign performance and prepare reports with actionable insights Ensure brand consistency across all BTL touchpoints Lead and mentor a team of field marketing executives and interns

Position Summary: The Marketing Head will be responsible for leading the entire marketing function , including digital, retail, and product marketing , for the diagnostic business. This role plays a key part in building brand equity, driving patient acquisition and retention, supporting business growth, and leading integrated campaigns across online and offline channels. It will also involve closely aligning with product teams to ensure successful positioning and promotion of diagnostic test offerings. Key Responsibilities: 1. Strategic Marketing Leadership Develop and implement a unified marketing strategy integrating digital, retail, and product marketing. Define and track KPIs such as brand awareness, lead generation, patient acquisition, and ROI across marketing channels. Build and reinforce the diagnostic brand across all consumer and business-facing platforms. Align marketing strategies with business goals and regional expansion plans i.e Budget and resource allocation. 2. Digital Marketing Lead end-to-end digital marketing initiatives including SEO, SEM, paid media, performance campaigns, content, email, and CRM engagement. Oversee digital platforms including website, app, and CRM tools to ensure seamless integration of booking, feedback, and customer journeys. Leverage analytics to optimize digital marketing effectiveness and reduce cost per lead/acquisition (CPL/CAC). Manage digital branding, content strategy, influencer marketing, and social media presence. 3. Retail & Field Marketing Design and execute BTL campaigns, including health camps, doctor outreach, corporate tie-ups, and local partnerships. Drive in-store visibility, branding, and patient walk-ins across labs and collection centres. Lead community engagement programs (RWAs, wellness camps, etc.) to build local market trust. Conduct regular audits to evaluate ground-level execution and brand presence. 4. Website & Platform Management: Drive enhancements and SEO/UX optimization of company websites and apps. Work with product, IT, and design teams for smooth digital journey and lead capture. Oversee and ensure seamless integration and functionality of the website, mobile app, and CRM platforms 5. Performance Marketing & Lead Generation: Lead B2C and B2B lead generation campaigns across Google, Facebook, Instagram, LinkedIn, etc. Monitor performance analytics to optimize campaigns and reduce cost-per-lead (CPL). Implement retargeting and marketing automation strategies. 6. Partnerships & Alliances Identify, evaluate, and build strategic partnerships to expand reach and drive brand salience. Collaborate with platforms, health-tech partners, influencers, and medical ecosystems for co-marketing and branded initiatives. Drive strategic alliances for cross-promotional opportunities and B2B outreach. 7. Campaign Execution & Brand Communication Plan and execute integrated 360 campaigns combining ATL, BTL, digital, influencer, and event-led channels. Collaborate with editorial and design teams to create branded content, videos, blogs, and educational material. Ensure consistent, impactful messaging across campaigns and platforms. Manage all creative development, including microsites, newsletters, brochures, and digital assets. 8. Team, Agency & Stakeholder Management Lead and mentor the internal marketing team, including regional marketing managers, digital specialists, and creative resources. Coordinate with internal stakeholders (sales, product, ops, tech) for seamless execution. Manage vendor/agency relationships across digital, media, creative, PR, printing, and events. 9. Analytics, Reporting & Optimization Track marketing effectiveness using tools such as Google Analytics, Meta Insights, CRM dashboards, etc. Generate performance reports and business insights to drive future campaign decisions. Continuously optimize marketing spends based on data and trends.