156 Btl Activity Jobs - Page 5

Job Title : Sr. Specialist - BTL Location : Bangalore Years of experience : Minimum 2 years Job Purpose: To ensure marketing through digital channels, in order to drive sales. Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes. Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail) BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. Seamless planning & execution of Ground Activation & Promotions. Handling Brand Promotions, alliances, sponsorships, launches. Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. Define key guidelines for each project/ campaign and check for adherence to the brief. Mystery Market visits to check and audits (quantitative & qualitative). Experience 2+ yrs. Experience working for Retail/FMCG/Direct Sales brands is a must.

Role & responsibilities The Retail Branding Executive is responsible for developing and executing branding strategies that enhance the brand's visibility and appeal within retail environments. This role combines Above the Line (ATL) and Below the Line (BTL) marketing activities to create cohesive and impactful campaigns that drive brand awareness and sales. The Retail Branding Executive will work closely with various teams to ensure consistent brand messaging across all retail channels. Key Responsibilities: ATL Activities: * Media Planning and Buying: * Collaborate with media planners to create ATL campaigns for TV, radio, print, and outdoor advertising targeting retail customers. * Monitor campaign performance and adjust strategies based on data and feedback. * Creative Collaboration: * Work with creative teams to develop brand-aligned advertising assets such as commercials, print ads, and outdoor displays. * Provide creative direction and ensure brand consistency across all ATL channels. * Brand Awareness: * Develop strategies to boost brand awareness and recognition through targeted ATL campaigns. * Monitor market trends and competitor campaigns to ensure the brand's messaging is relevant and competitive. BTL Activities: * In-Store Promotions: * Plan and execute in-store promotions, point-of-sale displays, and other in-store branding initiatives to increase customer engagement and sales. * Collaborate with retail teams to ensure proper execution of BTL activities in stores. * Event Management: * Organize and oversee in-store events such as product launches, sampling sessions, and experiential marketing activities. * Coordinate with external partners, suppliers, and vendors to ensure successful event execution. * Direct Marketing: * Develop and manage direct marketing campaigns such as email, SMS, and direct mail targeting retail customers. Contact : Ms. Tripula - 7337338236

Roles & Responsibilities: Responsible for awareness and promotional activities across stakeholders channel, influencers, contractors Collaborate with B&C and vendors to develop marketing collaterals for all product ranges – physical, digital, phygital Spear head the digital initiatives and their adoption related to the Connect CRM, reconnect Order Management system and other key applications Track noteworthy projects and collaborate for social media posts, photo-shoots and testimonials Identify trends, competitors and customer preferences through regular market visits Scorecard and scheme management for team Strategize, Plan, and Execute participation at Expos, which includes conceptualize the event, budget proposals and close quotes/negotiations, Branding. AVs, Performance, Gifts by liaising with internal and external teams Plan and execute a marketing plan calendar for influencers eg: Day celebrations Collaborate with agencies to have a loyalty program for influencers Brand Visibility and activation covering Merchandising, Site Branding, Factory Visits, Exhibitions etc. Ensure all the feedback are documented and prompt actions are taken to address concerns Execute the engagement activities for earmarked days Regards,

Job Title: Marketing Executive Qualification: Diploma / BE or B. Tech or Any Degree Experience : 2+ Years Or Fresher also can apply Key Responsible : Promotion & Brand Awareness: Represent the brand at events and in-store, engage with customers to boost sales. Retailer & Distributor Relations: Build partnerships, organize promotions, and train staff on the product collection. Event Planning: Organize fashion shows, pop-up stores, and participate in cultural events. Customer Engagement: Gather feedback, promote loyalty programs, and report insights to marketing teams. Sales Support & Lead Generation: Assist in driving sales and generate leads during peak seasons. Market Research: Monitor competitors and market trends to inform strategies. Brand Activation: Increase visibility through local campaigns and influencer partnerships. Reporting: Regularly report on activities, sales, and market trends. Preferred Qualifications: Experience with traditional or ethnic wear brands. Familiarity with local festivals and the traditional wear market. Interested candidate contact to - 9787657100.

Role & responsibilities Plan and execute marketing campaigns to promote gold loan services in assigned areas. Conduct regular customer visits , market activations, and liaise with potential customers and local influencers. Organize and manage roadshows, kiosk activities, and community events . Distribute marketing collateral like leaflets, banners, and posters in high-visibility areas. Identify high-potential areas for gold loans based on local demographics and economic activity. Track, analyze, and report on the effectiveness of marketing activities and ROI. Provide product knowledge training, pitch development, objection handling, and field etiquette coaching to branch staff. Track key performance indicators such as leads generated, footfalls to branches, conversions, and campaign costs. Key Skills & Requirements: Bachelors degree in Marketing, Business, or a related field. 3+ years of field marketing experience, preferably in financial services or NBFCs . Strong local market knowledge and excellent interpersonal skills. Proven track record in lead generation and customer acquisition. Interested candidates can share resume at yashika.gupta@capriglobal.in

Drive penetration through brand building levers to impact share gain in cement and category penetration in BPD and other NBDs at the zonal level. This role has to spearhead all Marketing activities at the zone. The role broadly is to ensure on-ground brand awareness and drive brand preference, ensure consistent brand language across touch points, help generate business within the respective Zones, cascade the overall marketing roadmap through Zonal initiatives & includes efficient handling/mentoring of the Zonal Marketing team.

Role & responsibilities Job Description : Job Description: • Confident personality with good communication Skills • 6to 7 years of experience of recruitment, training and management of large teams • 6 to 7 years of experience of event management • Experience/Understanding of tools management • Experience/Understanding of logistics • Quick adopter of mobile apps. & basic excel knowledge • Responsible for seamless execution of activity in their respective cities & single POC for communication between National program manager & localized city teams Driving Month on month activity targets in their territory & spearheading the program priorities via cascading to localized city teams • Daily reporting of desired activity reports to the national MIS • Resolve territory level issues, escalate any other matters (if need be) and alignments with the national program manager and regional field teams • Work closely with the warehouse executive to maintain a track of utilization of working tools • Responsible for hiring of manpowers, conducting regular trainings & maintaining basic hygiene of the program in their territory • Working day-in and day-out in improving the quality & efficiency of the program and achieving the plan • Keep the team motivated, control attrition – retain high performers, churn non-performers • Keep an eye out for possible promising candidates • Work closely with the on-field team to derive insights • Conduct recce of potential outlets for activation and maintain relationship with outlet owners/managers • Maintain repository of outlets and share with client

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

The Store Manager at ORRA Fine Jewellery is responsible for effectively managing the retail operations of the store, ensuring exceptional customer service, and driving sales performance. The ideal candidate should possess strong leadership skills, a deep understanding of market and consumer trends, and a proven track record in sales within the retail industry, specifically in the jewelry sector. Brief Job Description (just an indicative list and not limited to the following) 1. Retail Operations Management: Ensure smooth store operations and maintain visual merchandising standards. 2. Sales Performance: Develop and implement sales strategies, track sales data, and analyze performance to meet targets. 3. Customer Service: Address customer queries, collaborate with customer order and repair teams, and provide exceptional service. 4. Promotions and Offers: Implement new offers and seek approvals for additional discounts. 5. Team Management: Lead and motivate store staff, conduct interviews, and provide performance feedback. Desired Skills 1. A minimum of 4-5 years of experience in leading sales for a retail store, preferably within the jewelry industry with overall minimum 10 years of experience. 2. Strong knowledge of market and consumer trends in the jewelry sector. 3. Proven track record of achieving and exceeding sales targets. 4. Excellent leadership and team management skills. 5. Exceptional customer service and interpersonal skills. 6. Strong analytical and problem-solving abilities. 7. Flexibility to work evenings, weekends, and holidays as required

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. upGrad was awarded the Best Tech for Education by IAMAI for 2018-19 upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany. We were also covered by the Financial Times along with other disruptors in Ed-Tech upGrad is the official education partner for the Government of India - Startup India program Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning Roles & Responsibilities Establish performance metrics and conduct regular performance evaluations, providing coaching and training to enhance the team sales skills. Continuously improve the sales process, identifying areas for enhancement, and implementing streamlined approaches for greater efficiency. Oversee the management of customer relationships, ensuring a high level of customer satisfaction and retention. Maximizing the conversion of leads into enrollments. Work closely with the marketing team to plan and execute local marketing campaigns and promotional activities to boost brand visibility and sales. Generate regular reports on sales performance, enrollment data, and other key metrics, providing insights to senior management for strategic decision-making. Ensure adherence to company policies, quality standards, and regulatory requirements within the center sales operations. Mentor and teach the content to ensure that the learners are interview ready Conducting BTL activities Week -off -- Monday

To lead and manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 4. Digital & Performance Marketing Support digital marketing teams with performance-oriented campaigns across paid, owned, and earned media. Drive integration between offline and digital efforts to maximize campaign effectiveness. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 6. Team Leadership Build, mentor, and manage a high-performing marketing operations team. Define KPIs and conduct regular performance evaluations. Foster collaboration between creative, media, digital, and field marketing teams. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Regards, Vinoth HR- G Square Groups Vinoth@gsquarehousing.com

We are looking for a dynamic and results-driven BTL (Below-the-Line) Activities Marketing Manager Regional Lead for our North-East & East Region, based at Guwahati Regional Office , to drive and execute regional marketing strategies and consumer activation campaigns for our fast-growing FMCG business. The candidate will lead BTL initiatives across the North-East & East region to increase brand visibility, product trials, and consumer engagement. Work Location: Guwahati, Assam Working Days: 6 Days (Monday to Saturday) Role & responsibilities Lead end-to-end planning and execution of BTL activities such as in-store promotions, roadshows, sampling, trade activations, and influencer marketing . Work closely with sales teams to identify high-potential territories and support new product launches with impactful regional activations. Handle vendor management, event setups, budgeting, and logistics to ensure timely and cost-effective execution of campaigns. Monitor performance and ROI of regional marketing activities and provide actionable insights for continuous improvement. Maintain strong relationships with distributors, channel partners, and retailers for on-ground activations and visibility drives. Coordinate with brand and central marketing teams to ensure regional alignment with national campaigns and messaging. Ensure compliance with brand guidelines, regulatory standards, and internal processes across all activities. Develop and lead a regional team (internal/external) to manage executions efficiently. Preferred candidate profile: Proven experience in BTL marketing, brand activations, and regional promotions in the FMCG sector preferred with minimum 8 Years of Experience. Strong stakeholder and team management skills Excellent planning, budgeting, and execution capabilities Ability to manage multiple campaigns across locations simultaneously Willingness to travel extensively within the region. What We Offer: Key regional role in a leading and growing FMCG organization Competitive compensation and benefits Scope to lead regional Marketing strategy and execution Cross-functional collaboration with national teams

As a part of the regional team for retail activation, incumbent will be reporting to the Regional Sales Head and closely work with CUMI Sales Executives. Incumbent will coordinate and execute promotional activities at outlet level for your assigned area and focus on improving live product demos, group activities, end-user activities, product promotions and brand visibility of all CUMI products, merchandising and events. Incumbent will be responsible for establishing a good rapport with the retailers in your territory and work closely with the CUMI Sales Team (post activity) to improve secondary and tertiary sales from the territory. Incumbent will gather the details of end-users such as painters, carpenters, fabricators in the area from retailers and will be responsible for end-user painter/carpenter meets, small group Activity, NAKA meets, contractor meetings etc. Incumbent will be supporting the CUMI teams during roadshows, events and exhibitions.

Role will majorly revolve around BTL activity and lead generation and closure through BTL activities. Closely work on: Working on Digital strategy for all product lines. Work across website, digital channels, etc. to generate leads and conversions while managing the overall digital marketing budget. Work with digital agencies to execute the company strategy on digital platforms. Own the website from a design, experience and customer journey perspective. Leveraging the website for promoting the brand as well as generating leads through website visits. Reputation management through the various social media channels of the company. Job & Responsibilities: Be: The Marketing Leadership and the SPOC at the zonal level & Be the lead for PR and internal communication too Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors) Implement brand initiatives & Be: custodian of brand guidelines To: Contribute marketing perspectives & thinking at the zonal level towards building & executing holistic business plans & activities To: Manage Marketing MIS/Insights at the zonal level and oversee execution and track outcomes & metrics To: Lead development of branch specific and within that customer-segment specific BTL Plans Implementation of Central Marketing programs with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations Identifying, empaneling and managing marketing services agencies at zonal and if required at even granular level To: Define, drive and follow a process for collecting & sharing market information, including competitive information Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives Skills & Qualification 4+ years of industrial experience in the similar domain Postgraduates in Marketing with similar certification would be an advantage A thorough working knowledge of the regulatory environment, including BTL and ATL Excellent communication skills with fluency in local language is mandatory

Role & responsibilities Plan and execute marketing campaigns to promote gold loan services in assigned areas. Conduct regular customer visits , market activations, and liaise with potential customers and local influencers. Organize and manage roadshows, kiosk activities, and community events . Distribute marketing collateral like leaflets, banners, and posters in high-visibility areas. Identify high-potential areas for gold loans based on local demographics and economic activity. Track, analyze, and report on the effectiveness of marketing activities and ROI. Provide product knowledge training, pitch development, objection handling, and field etiquette coaching to branch staff. Track key performance indicators such as leads generated, footfalls to branches, conversions, and campaign costs. Key Skills & Requirements: Bachelors degree in Marketing, Business, or a related field. 3+ years of field marketing experience, preferably in financial services or NBFCs . Strong local market knowledge and excellent interpersonal skills. Proven track record in lead generation and customer acquisition. Interested candidates can share resume at vandana.walia@capriglobal.in

Roles and Responsibilities The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to. Maintain inventory by implementing purchasing plans and staying in contact with the company and the brand. Develop a schedule of holiday activities and promotions throughout the year strategically designed to bring in more revenue Provide training to improve the knowledge base of the staff and utilize cross-training methods to maintain productivity when employees are absent Work with vendors and manufacturers to bring in effective marketing displays for the sales floor and store windows Manage all controllable costs to keep operations profitable Retail Store Manager qualifications and skills Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms. Bachelors Degree in Business Administration or related field preferred 5+ years of retail management experience Computer database and productivity software skills required Proven history of successfully training employees in a variety of departments Strong understanding of sales and customer service techniques Demonstrated ability to maintain and work within a budget

Roles and Responsibilities The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to. Maintain inventory by implementing purchasing plans and staying in contact with the company and the brand. Develop a schedule of holiday activities and promotions throughout the year strategically designed to bring in more revenue Provide training to improve the knowledge base of the staff and utilize cross-training methods to maintain productivity when employees are absent Work with vendors and manufacturers to bring in effective marketing displays for the sales floor and store windows Manage all controllable costs to keep operations profitable Retail Store Manager qualifications and skills Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms. Bachelors Degree in Business Administration or related field preferred 5+ years of retail management experience Computer database and productivity software skills required Proven history of successfully training employees in a variety of departments Strong understanding of sales and customer service techniques Demonstrated ability to maintain and work within a budget

Roles and Responsibilities The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to. Maintain inventory by implementing purchasing plans and staying in contact with the company and the brand. Develop a schedule of holiday activities and promotions throughout the year strategically designed to bring in more revenue Provide training to improve the knowledge base of the staff and utilize cross-training methods to maintain productivity when employees are absent Work with vendors and manufacturers to bring in effective marketing displays for the sales floor and store windows Manage all controllable costs to keep operations profitable Retail Store Manager qualifications and skills Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms. Bachelors Degree in Business Administration or related field preferred 5+ years of retail management experience Computer database and productivity software skills required Proven history of successfully training employees in a variety of departments Strong understanding of sales and customer service techniques Demonstrated ability to maintain and work within a budget

Roles and Responsibilities The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to. Maintain inventory by implementing purchasing plans and staying in contact with the company and the brand. Develop a schedule of holiday activities and promotions throughout the year strategically designed to bring in more revenue Provide training to improve the knowledge base of the staff and utilize cross-training methods to maintain productivity when employees are absent Work with vendors and manufacturers to bring in effective marketing displays for the sales floor and store windows Manage all controllable costs to keep operations profitable Retail Store Manager qualifications and skills Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms. Bachelors Degree in Business Administration or related field preferred 5+ years of retail management experience Computer database and productivity software skills required Proven history of successfully training employees in a variety of departments Strong understanding of sales and customer service techniques Demonstrated ability to maintain and work within a budget

The DTC( Direct-to-Customer) business aims to leverage 50 million homes opportunity in India by providing simplified services and great and consistent customer experience. Catchment Sales Manager in DTC is a frontline sales role responsible for managing a retail outlet as well as driving broadband business in a dedicated catchment with a team size of 7-12 executives through customer service, market activations, network expansion and stakeholder management . EXPECTED DELIVERABLES Manage store operations SOPs, handle customer queries and escalations Ensure network expansion and timely installations by coordinating with market planning and project team Performance Tracking and governance large off roll team (7 -12) Online Lead Management Understand market demographics and increase market visibility through BTL activities as per customer segments Maintain good relationships with residential and market association to drive rollout and generate business Increase upselling and cross-selling to new and existing customer How you will succeed : Build a culture of serve to grow in stores Ensure robust planning to start strong Drive discipline in store and cash compliance Simplify communication for the field executives to understand Keep team motivated through team connects, rituals and R&R Building strong relationships with internal as well as external stakeholders and resourcefulness Partner Management (in LCO towns . What it Take: Broadband and network knowledge Inventory management Analytical Mindset & basic MS office Drive for results and Execution Excellence Ownership Influencing Build and maintain relationships. Interested candidate please do apply or share your updated resume to 8867950353 or a_p.s.sanjunivasini@airtel.com

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Dear Candidates, Greetings from Yellow Box HR Services Pvt Ltd! We are hiring actively for our reknowned Ecommerce client in Bangalore. Job description: What you will do: Customer understanding Be the voice of the customer internally Understand needs - even those that the customers themselves may not realize Stay on top of changing trends and strategic prioritiesthrough in-depth data analysisto predict customer behavior Pricing Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting Use discounting to drive portfolio mix and achieve strategic goals Merchandising Develop and execute plans to showcase the right products Identify cross-selling and upselling opportunities Own the customer experience in the category - make navigation, discovery easier. Save the customer time Identify the parameters customers use to make decisions and ensure catalog richness Marketing Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels SEM, SEO, TV Commercials, etc. Understand SEM, SEO and E-mail marketing identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions Create promotions to drive revenue, margins, etc. Own both creation and execution of promotions calendar including special occasions(Diwali, Valentines day, etc.) Work with buying and inventory planning teams to reduce inventory where needed Preferred candidate profile: You should have: Educational background Graduation, MBA, 2022-2024 year is preferred Desire and ability to think like the customer Ability to translate strategies into execution plans and take them to completion Highly analytical Willing to take calculated risks to grow the category Excellent verbal and written communication with interpersonal skills Strong understanding of technology and business Must be willing to learn Ability to connect with people across teams & levels Strong bias for Action - Client works at a very rapid pace Why work with the client ? Client promises to maximize what you care about the most. Youll get an opportunity to leave a mark and create your own legacy, youll have freedom to experiment, learn and grow, youll get to work with the best in our inclusive teams and experience our culture of care to ensure that you can focus on doing your best work. Every employee is a Maximiser - Curious, Audacious, Entrepreneurial, Purpose-Driven, Excited By Big Challenges, A Team Player and Inclusive. If this is who you are, then the client is the place where you can thrive. We understand that your own aspirations and journeys are unique. So you choose what you want to maximize, and the client provides you the platform for it. Because when you maximize, the client maximize. Interested candidate can share their resume on- sreyashi@ybconsultants.com or whatsapp on- 89020 95131. Regards, Sreyashi Das Recruitment Executive Cell: 8902095131 Email: sreyashi@ybconsultants.com Yellow Box HR Services Pvt Ltd.

As a part of the regional team for retail activation, incumbent will be reporting to the Regional Sales Head and closely work with CUMI Sales Executives. Incumbent will coordinate and execute promotional activities at outlet level for your assigned area and focus on improving live product demos, group activities, end-user activities, product promotions and brand visibility of all CUMI products, merchandising and events. Incumbent will be responsible for establishing a good rapport with the retailers in your territory and work closely with the CUMI Sales Team (post activity) to improve secondary and tertiary sales from the territory. Incumbent will gather the details of end-users such as painters, carpenters, fabricators in the area from retailers and will be responsible for end-user painter/carpenter meets, small group Activity, NAKA meets, contractor meetings etc. Incumbent will be supporting the CUMI teams during roadshows, events and exhibitions.

Roles and Responsibilities Develop and execute go-to-market strategies for OTC brands, focusing on brand activation, atl btl, promotions, and brand awareness. Collaborate with cross-functional teams to launch new products and drive business growth through effective marketing activities. Manage budgets for marketing campaigns and track key performance indicators (KPIs) to measure success. Identify opportunities for innovation in marketing strategies to stay ahead of competition. Ensure timely execution of all marketing initiatives while maintaining high levels of quality.