66 Btl Activity Jobs - Page 3

Business Development Manager - Central & South Mumbai Timings: 10AM TO 7PM I. Responsibilities (BDM) Excellent communication skills in both English and Marathi are required. The role involves regular travel within and around Mumbai for business-related tasks. Meetings with existing doctors and the identification of new doctors are essential for business growth. The focus is on creating brand awareness through various initiatives, distinct from a medical representative role. Organizing free hearing test camps in housing societies and clinics, primarily targeting elderly people, is a key responsibility. Generating footfall and increasing sales at branches is a significant aspect of the role. Planning and executing field marketing campaigns based on research and industry trends is necessary. Promotion of business expansion opportunities to doctors and customers through successful marketing programs is expected. Monitoring competitor activities and staying updated with industry trends is important. Managing social media activities related to field marketing campaigns is part of the responsibilities. Weekly or monthly reporting on the status of field marketing activities is required. Identifying weak areas in business processes and working to improve them is essential for success in this role. Skills: Education: MBA, Graduation or equivalent marketing experience. Experience: 4 + years in field marketing preferred; candidates with a 2-wheeler are given priority. Attitude: Positive, adaptable, innovative, and persuasive mindset. Communication: Strong communication and interpersonal skills are essential. Industry Interest: Must have a keen interest in field marketing and business development. Location: Central & South Mumbai Age: 35 Years max

Key Responsibilities: Marketing Strategy & Execution: Develop and implement integrated marketing campaigns to drive footfall, sales, and brand awareness. Ensure alignment of ATL & BTL activities with the overall marketing strategy. ATL Activities: Plan and coordinate mass media campaigns TV, radio, print, and outdoor advertising. Liaise with creative agencies for ad concept development and media buying. Track campaign performance using appropriate KPIs. BTL Activities: Organize in-store promotions, product launches, and sampling activities. Develop point-of-sale (POS) materials and merchandising strategies. Partner with local influencers, conduct roadshows, and community engagement initiatives. Collaboration & Vendor Management: Work closely with the sales team to understand customer behavior and tailor marketing efforts. Manage relationships with external vendors, media partners, and event agencies Budget Management: Prepare and track budgets for marketing activities, ensuring cost efficiency. Provide regular reports on campaign ROI. Market Research & Analysis: Monitor competitor activities and consumer trends to identify new opportunities. Conduct post-campaign analysis to optimize future marketing efforts. Qualifications & Skills: Bachelors degree in Marketing, Business, or a related field. 2-4 years of experience in retail marketing with a strong focus on ATL & BTL activities. Proficient in marketing tools, CRM systems, and analytics platforms. Strong project management, communication, and negotiation skills. Creative thinker with a results-driven mindset.

Position: BTL Executive / Sr. Executive Experience: 2-5 Years (Real Estate Sector) Industry: Real Estate Development Location: Delhi Employment Type: Full-Time Role Overview: We are seeking a BTL (Below-the-Line) Executive / Sr. Executive with 2-5 years of experience in the real estate sector . The candidate will be responsible for planning, executing, and monitoring on-ground marketing activities to drive brand visibility, lead generation , and customer engagement. Key Responsibilities: BTL Planning & Execution: Plan and execute BTL marketing activities such as exhibitions, site branding and society activations . Organize and oversee on-ground promotions at high-footfall locations (malls, corporate parks, residential societies). Coordinate with internal teams and external vendors to ensure timely execution of BTL activities. Real Estate Specific Campaigns: Design and implement localized marketing strategies to promote new and ongoing real estate projects. Execute site branding , outdoor hoardings , and event activations for property launches. Engage with prospective customers through on-site events and experiential marketing initiatives . Vendor Coordination & Budget Management: Manage and negotiate with vendors , agencies , and suppliers for BTL materials and logistics. Track and manage BTL campaign budgets to ensure cost efficiency . Ensure timely delivery and quality control of marketing collateral (banners, standees, brochures, etc.). Lead Generation & Reporting: Capture leads from BTL activities and coordinate with the sales team for follow-ups. Monitor and evaluate the performance of BTL campaigns, providing insights for improvement. Prepare weekly/monthly reports on BTL initiatives and their impact on lead generation. Market Research & Competitor Analysis: Conduct on-ground research to identify key customer touchpoints and new BTL opportunities. Analyze competitor BTL strategies and recommend innovative approaches to stay ahead. Skills & Qualifications: BTL & Marketing Knowledge: Strong understanding of BTL marketing strategies and execution . Experience in site branding , outdoor promotions , and local activations . Ability to conceptualize , plan , and execute end-to-end BTL campaigns. Operational & Analytical Skills: Excellent vendor management and negotiation abilities. Strong project management with attention to detail and timeliness . Analytical mindset to track, measure, and optimize campaign ROI . Soft Skills: Communication and collaboration with internal and external stakeholders. Multitasking and managing multiple projects simultaneously. Proactive attitude with a problem-solving mindset. Preferred Qualifications: Bachelors degree in Marketing, Business Administration , or a related field. 2-5 years of hands-on experience in BTL marketing in the real estate sector. Knowledge of regional market dynamics and consumer behavior . What We Offer: Competitive salary . Opportunity to work on prestigious real estate projects . Collaborative and dynamic work environment. Career growth and learning opportunities.

Job description Overview: We are looking for a motivated and experienced Sales Field Marketing Manager / Assistant Manager to join our EPV Business Sales team. This role is crucial for planning and managing Below-the-Line (BTL) campaigns, generating leads and inquiries through various channels, and executing local ground activation campaigns. The ideal candidate will have a strong background in consumer-facing businesses and be adept at analyzing and improving lead generation mechanisms. Job Description: Local Ground Activation Campaigns: Plan, execute, and manage local ground activation campaigns and promotions to enhance brand visibility and engagement. Coordinate with local teams and stakeholders to ensure successful campaign execution. Lead Generation and Management: Analyze lead sources and generation mechanisms at the local level to manage and optimize the sales pipeline. Develop and implement localized marketing plans and campaigns based on lead generation data. Performance Analysis: Conduct detailed analysis of campaign effectiveness and lead generation systems. Generate periodic reports and summaries on campaign performance and lead metrics for the sales and business teams. Local Market Strategy: Create and execute marketing strategies and promotions tailored to the specific region. Monitor local market trends and adjust strategies to improve business performance. Reporting and Insights: Periodically present findings and actionable insights to the Sales Head. Ensure accurate and timely reporting of campaign results and lead generation activities. Job Requirements: Education: Post Graduate Degree in Marketing, Business Administration, or a related field. Experience: 5-10 years of experience in field marketing, lead generation, or a similar role with a focus on BTL campaigns and consumer-facing businesses. Skills: Strong professional knowledge of marketing strategies and lead generation techniques. Proficient in computer applications, including Microsoft Office Suite (Word, Excel, PowerPoint). Excellent analytical skills and experience in interpreting data to drive business decisions. Strong organizational and project management skills with attention to detail. Effective communication and interpersonal skills, capable of working with diverse teams and stakeholders.

Key Responsibilities: Business Development Manager 1. Business Development Strategy & Execution: • Collaborate with the Regional Manager and Centre Managers to develop and execute region-specific business development strategies, focusing on high- potential local areas (e.g., tech parks, residential complexes, local offices, etc.). • Create and implement tailored outreach programs for institutions, enterprises, and individuals within these regions to drive awareness and adoption of upGrad's programs. 2. Lead Generation & Market Penetration: • Tech Parks & Corporate Hubs: Actively target and engage tech parks, innovation hubs, and other business districts to generate leads for both corporate upskilling programs and individual enrolments. • Residential Apartments & Local Communities: Develop and implement targeted lead generation campaigns within residential areas, housing complexes, and gated communities to reach potential customers who may be interested in upskilling or study abroad programs. • Community Engagement: Identify and network with local influencers, community groups, and associations to increase brand presence and encourage sign-ups for upGrad programs. 3. Institutional Partnerships: • Build and maintain strong relationships with educational institutions (universities, colleges, schools) to foster collaboration and drive the adoption of upGrad's offerings. • Engage with decision-makers in the education sector (e.g., administrators, faculty, career services) to introduce upGrad's programs and explore partnership opportunities. 4. Corporate Outreach: • Identify potential corporate clients and HR departments interested in upskilling programs for their employees. Develop and pitch tailored corporate learning solutions. • Work with corporate HR and L&D teams to structure upGrads offerings into training packages that meet their organizational needs. 5. BTL Marketing Activities: • Plan and execute Below-The-Line (BTL) marketing campaigns such as targeted workshops, seminars, webinars, pop-up events, and interactive sessions to generate leads and increase customer engagement. • Represent upGrad at career fairs, job expos, networking events, and local community gatherings to enhance brand visibility and foster relationships with potential clients. 6. Lead Qualification & Conversion: • Engage with leads generated through outreach efforts and qualify them based on their needs, readiness to enroll, and alignment with upGrads programs. • Provide personalized consultation to leads, guiding them through program options and facilitating the enrolment process in collaboration with the sales or enrolment teams. 7. Market Research & Feedback: • Continuously monitor trends, competitor activities, and customer preferences to identify new business opportunities within your region. • Collect customer feedback and insights to share with the marketing and product teams to enhance program offerings. 8. Reporting & Performance Tracking: • Maintain a detailed database of interactions, meetings, and business development activities using CRM tools. • Track and report key metrics such as lead generation numbers, conversion rates, partnerships, and revenue growth to the Regional Manager. Qualifications and Skills: • Experience: Minimum 7-8 years of experience in business development, sales, or marketing roles in the education, ed-tech, or corporate training sectors. • Industry Knowledge: A good understanding of the study abroad and professional upskilling market, along with the ability to engage both academic institutions and corporate enterprises. • Skills: Strong communication and interpersonal skills to build and nurture relationships. Ability to manage multiple business development initiatives simultaneously. Strategic thinking, problem-solving, and negotiation skills. Proficiency in CRM tools and Microsoft Office Suite. Familiarity with digital marketing techniques is a plus. Personal Attributes: • Proactive & Results-Oriented: Strong drive to meet targets and achieve measurable results. • Customer-Centric: Ability to understand customer needs and translate them into business opportunities. • Team Player: Ability to collaborate with cross-functional teams, including marketing, sales, and product development. • Adaptability: Comfortable in a fast-paced, dynamic environment with shifting priorities. • Passion for Education: A strong passion for education and helping individuals achieve their career aspirations. Benefits: • Competitive salary with performance-based incentives. • Opportunities for professional development and growth within the organization. • Collaborative and inclusive work environment. • Health and wellness benefits. • Flexible working arrangements and work-life balance initiatives.

Role & responsibilities Strategizing and undertaking ATL & BTL Marketing campaigns, New Product launches, Communications, Events, Public Relations, Lead Generation, Sales support & Market Research. Marketing strategy and Integrated communication development. Drive efficiencies across media through strong buying / negotiations in Print, Radio & TV. Working collaboratively with a diverse team to create and manage integrated marketing strategies, coordinating communications programs for the development of event promotional materials and other collaterals Build intimate understanding of Local Markets & Brand and establishing new products in market through BTL Activation. Support Sales Team in building of Brand / Activation plans for the zone in the context of local market. Identify, develop, pilot, and implement local ideas e.g., leveraging local communication mediums, new sales channels and avenues, local activation opportunities etc. Develop the monthly / quarterly / annual marketing plans for the Zone to deliver Zone volume targets. Develop partnerships for local activation/ Trade & Rural fairs / PR Communication / In depth Penetration of the markets Build relationships with Marketing Agencies. Drive cost leadership across communication materials and activities. Monthly review and monitoring of expenses and take corrective actions to optimize expenditure Preferred candidate profile Good interpersonal skills Good concept of overall Marketing Self-Initiator Critical Thinking & Problem Solving Candidate should from Building Material Industry

Job Roles and Responsibilities 1. Plan and execute exhibitions, conferences, and seminars. Coordinate with vendors for setup and logistics. Manage pre-event promotion, event day execution, and post-event follow-up. Handle internal events including celebrations, town halls, and workshops. 2. Channel Partner Support: Provide marketing support for seminars, exhibitions, and events conducted by channel partners. Manage distribution of marketing materials to partners and clients. 3. Internal Communications: Handle communication needs for internal departments. Manage studio operations for internal content creation and distribution. 4. Conduct webinars: preparation, promotion, execution, and follow-up. 5. Advertising & Promotion: Oversee magazine and directory advertisements. Work closely with design and media teams for artwork requirements. Handle press releases 6. Handle day-to-day vendor coordination, including negotiation, monitoring, and invoice processing. 7. Marketing Collaterals & Communications: Develop and manage marketing materials (brochures, posters, emailers). Collaborate with internal teams to meet artwork and communication needs. Manage year-end marketing activities such as calendars, diaries, and greeting cards. Distribute CRM-based marketing attributes, if applicable. 8. Vendor & Studio Management: Monitor vendor performance and manage on a day-to-day basis. Negotiate pricing and ensure timely delivery of marketing materials. Handle sourcing and procurement for company uniforms and gifts. 9. CRM & Customer Engagement: Support CRM activities, including data collection and entry. Assist with customer relationship management and database maintenance. Develop and manage CRM marketing attributes.

Offline BTL Marketing Personnel with Real Estate Experience , Interested candidates can reach out to 7845130333 . Real estate will be given first preference.

Roles and Responsibilities - Work on co-creating the key communication strategy for the brand based on consumer insights and research - Develop and implement the brand communication and media plans in-line with the communication strategy - Work with an internal team of content creators, designers as well as external agencies and partners to create impactful content across all platforms which drive brand awareness and conversion. - Develop engaging & creative concepts and communication for Social Media campaigns - Consistently review, plan & execute strategies to enhance customer experience through their journey with the brand - Manage & cater to creative collateral requirements for in-centre requirement - Ensure effective monitoring of market trends, research consumer markets and competitors

Role & responsibilities Should have minimum -2-5 years in Brand marketing field Should have experience with planning, coordinating and executing the campaigns, Clinical brandings, Exhibitions, Road shows, field Events & brand promotions Should have hands on experience in Vendor Management and Vendor payments and Relations. Budget planning for the marketing materials (ATL & BTL Marketing). Must have Budget handling exposure for minimum of 15-50Lacs Per month. Media planning - broadcast medias and OOH is an added advantage Preferred candidate profile Creatives and Artwork knowledge pertaining to branding and promotions. Excellent Negotiations skills vendors and materials Languages must know: English with Telugu is desired candidate languages. Knowing SAP basics - purchase orders is added advantages Work Location: Chennai (Ambattur - Corporate Office) Perks and benefits Gratuity EPF Insurance Leave Benefits Thanks & regards, Anitha -HR Vcare Group Prince Info Park, Tower-B, 1st floor, Ambattur Industrial Estate, Ambattur, Chennai 600058. E-Mail : anitha.hr@vcaregroup.in Web : http://www.vcaregroup.in/ Ph: 7200095038

Role & responsibilities Coordination with Regional Marketing Manager to develop the promotional plan. Should be working in the circle office and handling all BTL work for the region. Managing entire regions BTL Activity & market communications. Prioritize and follow the regional activity calendar to give regional briefs to Regional ATL team. Should track the execution of NLB, GSB, IN-Shop and POSM materials. Should be responsible to get the utilization reports of all POSM. Managing Carpenters Meet, Dealers Meet/ Architects Meet/ Contractors Meet and other marketing activities. Coordination with branch sales team to execute the regional promotion program. Preferred candidate profile Candidates from MDF, Plywood, Tiles, Paints, Cements, Bath ware, preferred, rest we can look from building materials as well. 4 to 6 years of marketing experience in BTL field preferred. Excellent communication and organization skills Ample knowledge of Microsoft Office and making PPT. Perks and benefits Relevant Experience: Around 4-6 years. MBA preferred or relevant industry experience. Compensation Offered is BEST in the Industry.

The ideal candidate will be responsible for overall daily service operations and developing local business channels. Will be responsible to manage customer complaints, staff hiring and development and vendor/franchise for the territory/geography to achieve projected revenue. Roles and Responsibilities Ensure timely completion of tasks related to loan processing, documentation, and disbursement. Plan and execute BTL activities such as brand activations, promotions, and events to drive business growth. Develop and implement strategies for customer acquisition and retention through effective cross-functional coordination. Oversee stakeholder management with branch teams, sales executives, and other departments to ensure seamless coordination. Manage daily operations of the cluster, ensuring efficient collection of home samples from various locations across region. Knowledge & Skills •Thorough knowledge and expertise in Operations & sale handling •Detail understanding & knowledge of new technology and digital platforms •Demonstrable experience leading and managing teams, city operation •Revenue & P&L Management •Outstanding communication & interpersonal skills

Role & responsibilities A. Develop marketing initiatives to expand customer base and to optimize sales. B. Undertaking promotional activities to ensuring brand visibility and awareness in metro Markets. C. Implementation & evaluation of consumer promotions for all new product concepts. D. To manage the marketing department budget E. Designing and producing marketing collaterals F. Executing tie-ups, Promotional Activities and events in up metro markets G. Oversee corporate communications and other business development activities Relevant Competencies: A. Communication skills B. Multi Tasking C. Flexibility/Planning/Organizing D. Customer Focus E. Creativity F. Drive for Results G. Team Work H. Decision making I. Coping with Pressure Candidate Profile Graduate/ Postgraduate in the relevant field with the 3 to 8 years experience of in B2B or B2C Marketing Note - Apply only if you have experiences in BTL marketing field Interested candidates can drop their resumes below mention id indrani.chakraborty982@mahindraholidays.com

As an Area Business Manager, you will be responsible for driving sales, ensuring scheme enrollment, and maintaining excellent customer satisfaction levels. Your role will involve collaborating with Store Managers, conducting reviews, and providing strategic inputs to enhance business performance. Additionally, you will be involved in researching and implementing sales events and monitoring query resolution processes. Brief Job Description (just an indicative list and not limited to the following) 1. Interact with Store Managers on a daily basis to ensure effective communication and coordination of new schemes across all stores in the assigned area/region. 2. Review Year-to-Date (YTD) scheme enrollment reports for the assigned area/region and conduct weekly planning and review meetings with Store Managers to identify areas for improvement and devise action plans. 3. Provide valuable inputs on new schemes designed by the Consumer Finance and Retail Operations Head, as required, to enhance their effectiveness and alignment with market trends. 4. Conduct research to support schemes enrollment and sales through events such as exhibitions, identifying suitable stores for implementation based on target achievement. Collaborate with the store/on-ground sales team to ensure the success of the events. 5. Monitor the resolution of Level 1 (L1) queries as per Standard Operating Procedures (SOPs) or Frequently Asked Questions (FAQs) to ensure timely and satisfactory responses to customer inquiries. 6. Conduct interviews for hiring relationship executives, as needed, ensuring the selection of competent professionals who align with the organization's goals and values. 7. Utilize your in-depth knowledge of market and consumer trends, as well as your 5-8 years of experience leading sales or consumer finance in the retail or allied sectors, to drive business growth and achieve targets within the assigned area/region. Desired Skills 1. Bachelors degree in business administration, Finance, Marketing, or a related field. A master's degree would be an advantage. 2. Proven experience of minimum 8 years in sales or consumer finance, preferably in the retail or allied sectors, with a track record of achieving and exceeding targets. 3. Strong interpersonal and communication skills, with the ability to build effective relationships with Store Managers, on-ground sales teams, and other stakeholders. 4. Analytical mindset with the ability to review and interpret data to identify trends, opportunities, and areas for improvement. 5. Ability to conduct research and stay updated on market and consumer trends to provide valuable inputs on schemes and strategies. 6. Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.

Job description Position-Territory Sales Executive /Territory Sales Manager Location- Cuttack|| Kolkata|| Guwahati Role & responsibilities : Meeting with Doctors and generating prescriptions within the specified territory. Achieving monthly sales targets, Monitoring Sales correction form, responsible for collection & outstanding payments. BTL / Doctors Camp Activities. Revenue Generation & Sales Targets. Having market awareness, provide support to the existing branches like marketing support and brand building activities etc. Preferred candidate profile : Qualification : Any Graduate Experience : 1-6 Years Two-Wheeler is Mandatory Role: Territory Sales Manager (B2C)Industry Type: Medical Services / Hospital (Diagnostics)Department: Sales & Business Development About company Established in 1949, Dr Lal PathLabs today is the largest and most respected diagnostic service provider in the country. It has a proven track record of over six decades for strict adherence to international standards and benchmarks. Dr Lal PathLabs offers widest test menu and has a pan India presence in all important cities and towns of India, in the form of state-of-the-art laboratories and patient service centres. The company has more than 190 Labs and over 2000 centres across India and international operations in Nepal and Bangladesh. It serves over 13 million customers every year through its widest test menu and panels in the disciplines of Molecular Diagnostics, Biophysics, Flow Cytometry, Immunophenotying, Cytogenetics, Endocrinology, Genetics, Nutrition and Metabolism, Oncology, Toxicology, Immunohistochemistry, Infectious diseases, Biochemistry, Haematology, Histopathology and Cytology. Dr Lal Path Labs has internationally accepted external and internal quality assurance programs in place. The Company is India's highest accredited laboratory, with accreditation from College of American Pathologists (CAP), National Accreditation Board for Testing and Calibration Laboratories (NABL), Ministry of Science and Technology, Govt. of India, and ISO 9001:2000 certification. Website http://www.lalpathlabs.comCompany Info Please share your resume at munmun.chakraborty@lalpathlabs.com Contact Number-7980955497

Role & responsibilities 1. Business Development Strategy & Execution: Collaborate with the Regional Manager and Centre Managers to develop and execute region-specific business development strategies, focusing on high- potential local areas (e.g., tech parks, residential complexes, local offices, etc.). Create and implement tailored outreach programs for institutions, enterprises, and individuals within these regions to drive awareness and adoption of upGrad's programs. 2. Lead Generation & Market Penetration: • Tech Parks & Corporate Hubs: Actively target and engage tech parks, innovation hubs, and other business districts to generate leads for both corporate upskilling programs and individual enrolments. • Residential Apartments & Local Communities: Develop and implement targeted lead generation campaigns within residential areas, housing complexes, and gated communities to reach potential customers who may be interested in upskilling or study abroad programs. • Community Engagement: Identify and network with local influencers, community groups, and associations to increase brand presence and encourage sign-ups for upGrad programs. 3. Institutional Partnerships: • Build and maintain strong relationships with educational institutions (universities, colleges, schools) to foster collaboration and drive the adoption of upGrad's offerings. • Engage with decision-makers in the education sector (e.g., administrators, faculty, career services) to introduce upGrad's programs and explore partnership opportunities. 4. Corporate Outreach: • Identify potential corporate clients and HR departments interested in upskilling programs for their employees. Develop and pitch tailored corporate learning solutions. • Work with corporate HR and L&D teams to structure upGrads offerings into training packages that meet their organizational needs. 5. BTL Marketing Activities: • Plan and execute Below-The-Line (BTL) marketing campaigns such as targeted workshops, seminars, webinars, pop-up events, and interactive sessions to generate leads and increase customer engagement. • Represent upGrad at career fairs, job expos, networking events, and local community gatherings to enhance brand visibility and foster relationships with potential clients. 6. Lead Qualification & Conversion: • Engage with leads generated through outreach efforts and qualify them based on their needs, readiness to enroll, and alignment with upGrads programs. • Provide personalized consultation to leads, guiding them through program options and facilitating the enrolment process in collaboration with the sales or enrolment teams. 7. Market Research & Feedback: • Continuously monitor trends, competitor activities, and customer preferences to identify new business opportunities within your region. • Collect customer feedback and insights to share with the marketing and product teams to enhance program offerings. 8. Reporting & Performance Tracking: • Maintain a detailed database of interactions, meetings, and business development activities using CRM tools. • Track and report key metrics such as lead generation numbers, conversion rates, partnerships, and revenue growth to the Regional Manager. Qualifications and Skills: • Experience: Minimum 7-8 years of experience in business development, sales, or marketing roles in the education, ed-tech, or corporate training sectors. • Industry Knowledge: A good understanding of the study abroad and professional upskilling market, along with the ability to engage both academic institutions and corporate enterprises. • Skills: Strong communication and interpersonal skills to build and nurture relationships. Ability to manage multiple business development initiatives simultaneously. Strategic thinking, problem-solving, and negotiation skills. Proficiency in CRM tools and Microsoft Office Suite. Familiarity with digital marketing techniques is a plus.