Urgent Hiring: Category Brand Manager | Food & Grocery Retail

Ratnadeep Super Market

8 - 12 years

8 - 12 Lacs

hyderabad

Posted:None| Platform:

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Skills Required

atl activities brand activation brand promotion marketing activities brand awareness btl activity

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role - Category Brand Manager

Location - Hyderabad

Responsibilities

Develop and execute branding strategies for assigned product categories to increase awareness, preference, and market share.
Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
Collaborate with product development and category management teams to ensure brand alignment.
Lead the creation of compelling brand stories and campaigns tailored to each category.
Oversee ATL/BTL/digital campaigns and evaluate performance through KPIs and ROI metrics.
Ensure consistency in brand messaging across channels and touchpoints.

Note - Candidates with Job Titles as Customer Marketing Manager ( CMM ), Brand Manager From FMCG & NON FMCG Companies like Apparels , Consumer electronics ,Travel, Omni Channel preferable

Immediate Joiners / Candidates with Short Notice Preferable.

Key Skills -

Amplification of new launches
Listing as per positioning
G2M strategy for new products
Social and customer activation
Collaboration with companies on long term activities and events

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