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2.0 - 5.0 years

7 - 10 Lacs

Tumkur

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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2.0 - 5.0 years

7 - 10 Lacs

Chikkaballapura

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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2.0 - 5.0 years

7 - 10 Lacs

Kolar

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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2.0 - 5.0 years

7 - 10 Lacs

Krishnagiri

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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2.0 - 5.0 years

7 - 10 Lacs

Ramanagara

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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2.0 - 5.0 years

7 - 10 Lacs

Mysuru

Work from Office

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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2.0 - 5.0 years

7 - 10 Lacs

Bangalore Rural

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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2.0 - 5.0 years

7 - 10 Lacs

Bengaluru

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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2.0 - 5.0 years

7 - 10 Lacs

Surat

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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2.0 - 5.0 years

7 - 10 Lacs

Vijayawada

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Role & responsibilities: To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat Strategic Planning & Execution: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs. Measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience Performance Measurement & Optimization: Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Preferred candidate profile: Work Locations - Mumbai, Vijayawada, Bangalore, Surat Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns. Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Education Qualification: Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

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1.0 - 4.0 years

2 - 3 Lacs

Kolkata

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Understanding Client Needs, Developing Proposals, Project Management, Problem Solving, Post-Event Follow-up, Managing existing client relationships, Meeting deadlines and budgets, Vendor coordination, Ensuring client satisfaction.

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1.0 - 4.0 years

3 - 7 Lacs

Kanpur

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Max Life Insurance Company Limited is looking for Assistant Manager - CAT - Loyalty to join our dynamic team and embark on a rewarding career journey Ensuring company policies are followed. Optimizing profits by controlling costs. Hiring, training and developing new employees. Resolving customer issues to their overall satisfaction. Maintaining an overall management style that follows company best practices. Providing leadership and direction to all employees. Ensuring product quality and availability. Preparing and presenting employee reviews. Working closely with the store manager to lead staff. Overseeing retail inventory. Assisting customers whenever necessary. Organizing employee schedule. Ensuring that health, safety, and security rules are followed. Ensuring a consistent standard of customer service. Motivating employees and ensuring a focus on the mission. Maintaining merchandise and a visual plan. Maintaining stores to standards, including stocking and cleaning. Completing tasks assigned by the general manager accurately and efficiently. Supporting store manager as needed.

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5.0 - 10.0 years

6 - 8 Lacs

Ludhiana

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Position: Asst. Manager / Manager Marketing (BTL Activities) Job location: Ludhiana Company: Leeford Healthcare Limited https://www.leefordonline.in/ https://www.leeford.in/ Key responsibilities: Planning and executing BTL campaigns. Organising promotional activities. Event Management. Managing BTL budgets. Ensuring brand visibility. Staying updated with industry trends Supporting other marketing initiatives. BTL (Below-The-Line) Activities : Event marketing, marketing exhibition, Experiential marketing, Sponsorships and partnerships. Interested one can share resume to talent@leeford.in or can whatsapp to 9875961129

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2.0 - 4.0 years

3 - 4 Lacs

Chennai

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We are seeking a dynamic and creative Assistant Marketing Manager/ Senior Executive-Marketing to support and execute marketing strategies for our hypermarket division. The ideal candidate will have a strong background in retail marketing, event planning, and brand promotion, with a particular focus on coordinating in-store promotions and fashion shows to drive footfall and customer engagement. Key Responsibilities: Assist in planning and executing marketing campaigns to promote products, seasonal offers, and store-wide events. Coordinate and manage marketing promotions, fashion shows , including vendor liaison,post-event promotion. Work closely with store departments, vendors, and visual merchandising teams to align promotions and campaigns with the brand strategy. Develop and implement in-store branding, signage, and promotional displays.

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4.0 - 8.0 years

35 - 45 Lacs

Kolkata

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One of the largest FMCG MNCs wishes to hire the Sales Strategy, Trade Marketing & GTM Lead for East. - The incumbent would manage the GTM, and Sales Development FOR EAST Specific KRAs include : - Responsible for end to end planning for new product launches - Sales Development - Urban & Rural GTM ensuring and expanding the direct reach of the markets - Driving new initiatives /projects towards creating a future-ready sales system - Building Sales Capability - Partnering with Technology team for a smooth functioning of Sales IT and GTM rollouts. Preferred candidate profile We invite applications from premier B School graduates (2019 -2022 batch graduates) with sound sales and distribution experience as ASM/ZSM coupled with HANDS ON EXPERIENCE IN PREPARING AND EXECUTING GTM STRATEGY . - His /her forte should be working with the trade, developing the channel both in urban and rural markets. - FMCG/TELECOM industry professionals may apply.

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1.0 - 3.0 years

2 - 3 Lacs

Bengaluru

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BTL Plan and execute local marketing events, loan melas, housing society activations, kiosk setups, etc. Distribute and install marketing collaterals at strategic locations in the branch catchment area Manage vendor coordination for field-level execution as needed. Execute Marketing BTL activities near branches, catchment areas on a daily and weekly basis. Branch Branding & Collateral Management Ensure consistent branding across all branches (signages, posters, standees, etc.). Conduct regular collateral audits and replenish marketing materials by traveling to branches. Maintain inventory and usage records for all marketing collaterals. Coordination & Planning Work closely with Branch Managers to identify local marketing opportunities. Share weekly activity plans and post-activity reports with the central marketing team. Gather insights from the field to recommend hyperlocal campaigns or improvements.

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1.0 - 6.0 years

2 - 5 Lacs

Mumbai, Thane, Navi Mumbai

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Meeting & Acquiring Clients from various industry sectors Ideating and Pitching Advertising plans to various brands Building Relationships - with direct companies and media buying agencies Required Candidate profile Candidate should possess the following: 1. Excellent Presentation Skills 2. Excellent Oral+Written communication 3. Ms Office like Powerpoint, Excel and Word Perks and benefits Additional Incentives

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3.0 - 8.0 years

4 - 9 Lacs

Bangalore Rural, Bengaluru

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COMPANY : HEIDELBERG PROMINENT FLUID CONTROLS (I) PVT. LTD Location: Bangalore Reporting to : Managing Director & VP Sales and Marketing Role & responsibilities Preparing Marketing Budgets & Relationship Management: Creating, implementation and developing annual marketing plan for PMIN in collaboration with the regional sales requirement and the channel partners. Have the budget approved at the start of every year as per the marketing plan Building and maintaining strong relationships with BTL agencies, vendors, and other stakeholders. Negotiating contracts and managing budgets effectively. Event Management: Organizing and managing events, exhibitions, roadshows, conferences, and seminars of Heidelberg ProMinent (PMIN) Ensuring smooth execution of events, from logistics to on-site management. Brand Activation: Developing and implementing creative brand activation strategies to enhance brand visibility and engagement. Collaborating with the channel partners and ensuring brand of ProMinent is visible and being promoted Ensuring brand consistency across all BTL activities. Performance Monitoring and Reporting: Tracking and analysing the performance of BTL campaigns to measure their effectiveness. Preparing reports and presentations to stakeholders on campaign results. Planning and Execution of BTL Campaigns: Developing and implementing BTL marketing strategies and campaigns to achieve specific business objectives. Planning and executing on-ground activations, events, promotions, and brand placements. Managing the entire campaign lifecycle, from ideation to execution and post-campaign analysis. Manage social media accounts and website content Collaborate with internal teams and external vendors to ensure successful campaign execution Preferred candidate profile Excellent communication and interpersonal skills. Strong negotiation and networking abilities. Ability to work independently and as part of a team. Strong experience in field work, lead generation, and customer interaction. Knowledge of digital marketing and its best practices

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5.0 - 10.0 years

5 - 10 Lacs

Bengaluru

Remote

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We are Looking for Program Manager for BTL promotion and Activation, FMCG and FMCD, Handling Promoters and even getting new business for Company in BTL Promotion, Inshop Visibility and Promotion in Modern Trade. Required Candidate profile Candidate must have minimum 10 Years of Experience in handling Promotion, Sampling activity in Modern Trade and General Trade in Bangalore for multiple FMCG Companies Trade Marketing.

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9.0 - 14.0 years

45 - 65 Lacs

Chennai

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This position demands a strong foundation in customer insight and the ability to identify both articulated and latent consumer needs. The role focuses on driving innovative marketing strategies, fostering brand growth, and leading a team to shape and strengthen the category's performance. KEY RESPONSIBILITIES & ACCOUNTABILITIES Own and manage the Profit & Loss (P&L) responsibility for the assigned category. Define and implement long-term growth strategies tailored to the categorys goals. Lead the ideation and introduction of new products; manage the rationalization of underperforming SKUs while applying learnings to future initiatives. Conduct continuous evaluation of the market landscape, category trends, and brand positioning for all assigned brands. Strategically allocate and manage marketing budgets across the brand portfolio to maximize ROI. Collaborate with internal departments and external partners, ensuring alignment and delivery within tight timelines. Oversee the development and roll-out of comprehensive 360-degree marketing campaigns spanning television, radio, print, digital, and outdoor media. Track and analyze the effectiveness of all marketing campaigns and initiatives to inform future strategies. Sustain and grow brand equity, relevance, and customer engagement across all brands within the category. Lead and mentor a team of 3 to 8 professionals, fostering high performance and collaboration.

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4.0 - 9.0 years

9 - 12 Lacs

Chennai, Surat, Bengaluru

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Role & responsibilities Job Description: Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and nontraditional channels or point of sale and vendor management Title: Team Leader Channel Function: Commercial Work Location: Surat, Bangalore Job Responsibilities: Channel Programs 1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared 2. Ensure outlet activation execution as per RED standards 3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards. 4. Planning of standard approved activation elements & other marketing collaterals 5. Execution and portfolio management as per the plan shared Across depots & distributors 1. Execution of local initiatives 2. Tracking of systems and evaluation process 3. Local Initiatives to scale up the national/regional program Analysis and Reporting 1. Activation as per RED / DEEP RED to do list. 2. Identify gaps & growth opportunities in various channels as per PITA model 3. Tracking of competition activities 4. Ensure activation in market through analysis RSA data Supervises: None Direct Reports: None Geographical Scope: Reports To: Area Channel Manager/Channel Manager Key Customers: Internal Customers: Sales Team at the Unit, Finance, RTM External Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers Job Requirements: Qualifications: Graduation/M.B.A. Experience: 4-8 Years Functional Skills: Customer Management (a)-Competent Financial Knowledge / Application and Appreciation (a)- Working Knowledge Market Execution (a)-Competent Planning and Analytics (b)-Working Knowledge Sales Management (b)-Working Knowledge Travel: Above 75%

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6.0 - 10.0 years

30 - 45 Lacs

Mumbai

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Chief Manager Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist , Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion. EXPERIENCE: 6 to 9 years of total experience with at least 2 4 in customer marketing or sales development or regional key account management. Proven high performer as an Area Manager and Regional Key Account/Regional Customer Marketing/Central KAM/Central Customer Marketing. Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI Knowledge of developing Consumer Decision Tree and Local Success models by each Channel Demonstrated success in working cross functionally with sales, trade marketing, and brand teams Experience in managing retail partnerships, promotional planning, and performance analysis Key Roles/Responsibilities Lead and implement customer marketing strategies and programs to drive business growth in the offline channels Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail Design and execute innovative in store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness Oversee the creation and distribution of marketing assets, such as point of sale materials, digital content, and merchandising tools, to support retail campaigns Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives Evaluate the performance of marketing programs through KPIs, sales tracking, and post campaign analysis to ensure continuous optimization and effectiveness

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3.0 - 7.0 years

1 - 6 Lacs

Pune

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We are seeking a highly motivated Assistant Manager of Marketing to join our team. The successful candidate will have 4 Plus years of post-graduation experience in marketing, preferably in the retail or food retail industry. The role requires expertise in both traditional and digital marketing strategies, with a focus on social media, performance marketing, and search engine marketing campaigns. The ideal candidate should possess strong communication and interpersonal skills, excellent time management abilities, and proficiency in MS Office Suite. Key Responsibilities: Utilize traditional marketing tools and media, with a strong understanding of local store marketing tools. Stay updated with new age digital marketing tools and media to effectively reach target audiences. Manage social media, performance marketing, and search engine marketing campaigns to drive engagement and achieve marketing goals. Execute influencer marketing campaigns and monitor performance metrics to optimize results. Demonstrate a proven track record in driving successful digital campaigns. Liaise with mall marketing teams to build partnerships and enhance brand presence. Manage vendors effectively to ensure timely delivery of marketing materials and services. Oversee aggregator management, including promotions, campaigns, and tracking results. Deliver engaging presentations and demonstrate proficiency in data mining and analysis. Qualifications and Skills: Bachelor's degree or equivalent and 3-4 years of experience in retail marketing. Experience in the retail or food retail industry is preferred.

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5.0 - 10.0 years

8 - 11 Lacs

Kolkata

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Role & responsibilities 1. Develop and Execute BTL Strategies: Including activations, in-shop branding and promotions, sampling activities, kios setup, and society-level campaigns. 2. Community Engagement Programs: Must have prior experience in executing school and Anganwadi-based activities, or similar community-level programs. 3. On-Ground Campaign Execution: Should have hands-on experience in managing door-to-door campaigns, roadshows, exhibitions, rural haats, and fairs. 4. Sales Team Collaboration: Work closely with the sales team to support and align BTL efforts with retail marketing initiatives. 5. Vendor & Agency Coordination: Identify, engage, and manage third-party agencies, vendors, and promoters to ensure seamless campaign execution. 6. Execution Monitoring & Reporting: Oversee on-ground execution and provide regular performance analysis and reports.

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4.0 - 9.0 years

7 - 10 Lacs

Ahmedabad

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Roles and Responsibilities Commercial (All activity should lead to EO Closure within TAT) - Element & Cost verification - Site verification of Elements - Bill Tracking From 5th Day - Bill Verification - Bill submision - PR Follow up and EO closure - Vendor Education & management Deployment tracking - Eo Sharing with Vendors - Follow up for campaign - Align & Cordinate sales with Vendor - Dealer List maintenance - Check Installation - Material,Quality - Flash report - Maintain deployment data - On Ground Activity Execution and coordination witg vendor and team MIS support - Maintain deployment data - Maintain Master data base - Funds Management - BM wise - Sales Contact details - Sales data management - BM wise, Brand Wise Desired Candidate Profile Should have relevant experience in Sales & marketing field Perks and Benefits As per industry standard

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