ATL / BTL Senior Marketing Manager

ATL/BTL Manager / Senior Manager

Key Responsibilities

ATL / BTL Marketing & Campaigns

• Plan and execute

  site branding, outdoor campaigns, print advertising, exhibitions

  , and

  property launch events

  .
• Develop

  BTL campaigns

  , including

  society activations, on-ground promotions, and site experience initiatives

  to engage potential buyers.
• Coordinate with creative teams to produce marketing collateral, signage, and experiential content for campaigns.
  
• Monitor ATL/BTL campaign performance and optimize for maximum visibility and lead generation.
  

Site Experience & Client Engagement

• Enhance

  site experience

  for prospective buyers, ensuring brand consistency and premium client interactions.
• Collaborate with Post-Sales and Sales teams to ensure

  seamless client journeys

  from site visit to booking.
• Support

  Resale Post Sales, Developer Welcome Call, BRC, Deal Login Confirmation, Mandate Post Sales

  processes through on-ground client interactions.

Team Collaboration & Reporting

• Work closely with Sales, Marketing, and Post-Sales teams to align campaigns with business objectives.
  
• Track campaign performance, engagement metrics, and leads generated from ATL/BTL activities.
  
• Provide regular reports and insights to senior management for decision-making and strategy refinement.
  

Skills & Competencies

• Strong experience in

  ATL and BTL marketing, site branding, and experiential campaigns

  .
• Knowledge of

  print, outdoor, exhibitions, and society activations

  .
• Understanding of

  real estate post-sales operations

  is a plus.
• Ability to plan and execute multiple campaigns simultaneously.
  
• Creative thinking with attention to detail and brand consistency.
  
• Excellent communication and stakeholder management skills.
  

Experience & Qualifications

• 3–8 years of experience in

  ATL/BTL marketing, brand activations, or real estate marketing

  .
• Proven track record in managing

  site branding, outdoor campaigns, and experiential marketing

  .
• Graduate in Marketing, Business Management, or related field.
  

Compensation & Benefits

• Competitive fixed salary with performance-linked incentives.
  

• Group Health Insurance:

  3–5 Lacs coverage for self – spouse – children.

• Group Personal Accident Insurance:

  15 Lacs coverage.
• Provident Fund – Gratuity – ESIC – other statutory benefits applicable.
  

Work Culture & Engagement

• Client-first and creative work environment with structured onboarding and training.
  
• Opportunities for career growth, cross-functional collaboration, and team development.
  
• Recognition programs for innovation and performance excellence.