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Global Marketing Automation Lead

Global Marketing Automation Lead

Cytiva

2 - 7 years

4 - 8 Lacs

mumbai

Posted:Just now| Platform:

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Skills Required

global marketing usage email marketing campaign management web analytics analytical html digital marketing adobe crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

In this role, you will have the opportunity to:

Builds and manages email campaigns in marketing automation tool Salesforce Marketing Cloud at direction of Global Marketing Team.
The role will have a focus on email and campaign management, delivery/ maintenance of automation campaigns and database management. Creates landing pages within Adobe Experience manager or marketing automation tool in support of email campaigns. Track campaign effectiveness through PowerBI dashboards, ROI, KPI analysis, website usage and recommend improvements Monitor and improve digital campaign metrics; Reach, engagement, enrichment, segmentation Utilize marketing automation and other operational technologies to support team objectives (Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Sales Cloud, Integrate) Support implementation and utilization of digital technology projects as required

The essential requirements of the job include:

Minimum 2 years experience in a digital marketing role.
2+ years experience working with Salesforce Marketing Cloud (or similar marketing automation) platform, managing email marketing campaigns, including tracking and analysis of results
Experience managing multiple stakeholders as part of email campaign build, design and execution.
Basic HTML skills - editing emails and landing pages.
Experience designing and optimizing landing pages.

It would be a plus if you also possess previous experience in:

Experience using a CRM System ( Salesforce Sales Cloud Preferred).
Experience with web analytics.
Excellent communication and writing skills

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Global Marketing Automation Lead