152 Btl Activation Jobs - Page 6

Roles and Responsibilities Develop and execute go-to-market strategies for OTC brands, focusing on brand activation, atl btl, promotions, and brand awareness. Collaborate with cross-functional teams to launch new products and drive business growth through effective marketing activities. Manage budgets for marketing campaigns and track key performance indicators (KPIs) to measure success. Identify opportunities for innovation in marketing strategies to stay ahead of competition. Ensure timely execution of all marketing initiatives while maintaining high levels of quality.

ISP Brand & Communications Lead- Role Profile Purpose of Role The main purpose of the role is to drive various marketing initiatives, enhance school communications and increase overall brand pull to drive admission growth across the ISP schools in India. ISP Principles Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately. Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others. Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community. Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools. Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement. ISP Brand & Communications Lead - Key Responsibilities Handling the execution of new schools onboarding in terms of setting up their branding, communication eco-system and marketing activations. Ideating and implementation of various marketing strategies to increase admission inflow across ISP schools in India. Developing new GTM campaigns involving ideation, content creation, channel planning and implementation to ensure regular monthly lead targets are achieved. Managing lead nurturing through creation of effective and customized marketing content. Working with school marketing teams to support and guide their ATL and BTL Market activation efforts. Building New Marketing collaterals for schools (E-mailers, Brochures, Infographics, Video assets etc..) that can be used by different stakeholders and teams at various stages of the customer buying cycle. Managing Brands Visual Identity and representation at various customer touch points and ensuring they are audited on a regular basis across schools. Working with School communication managers to ensure the schools communication channels (social media, newsletter, website) are effectively managed and audited. Driving the PR and media outreach efforts at school in co-ordination with school communication managers. Ensuring global ISP best practices are communicated and followed by all schools in India Region across various customer touch points. Creating and managing the central ISP India social media handles, newsletter, and other central brand building activities & initiatives. Skills, Qualifications and Experience Education: MBA with specialization in Marketing preferred. 5 to 6 years work experience in related field of Marketing, Branding, and communications. Knowledge of digital marketing domain and performance analytics. Strong content writing skills and experience in handling PR work.Good understanding of graphic design language, understanding visual identity and previous experience in creating marketing collaterals from idea to design. Location: Hyderabad ISP Leadership Competencies You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do. 1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities. 2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth. 3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion. 4. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs. 5. Resilience. Can deal with setbacks and challenges calmly and effectively. 6. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families. 7. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles. 8. Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best. 9. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation. 10. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication. 11. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity. 12. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability. 13. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome. 14. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively. ISP Commitment to Safeguarding Principles ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. ISP Commitment to Diversity, Equity, Inclusion, and Belonging ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

Roles & Responsibilites: Responsible for growing and sustaining the zones revenues with P&L responsibilities. Identify prospective home collection local business channels, develop and implement effective sales strategies for the given territory: increase in customer database & sales growth Ensure the team meets the operational metrics with the target KPIs to ensure daily service delivery. Building capacity and managing the zone operations: Resulting in tapping leads and target achievement Build & streamline the process for vendor engagement, hiring of operations team, Onboarding & training and Certification of the HC staff. Manage the customer experience proactively and improve NPS for the zone Manage the outbound call center to generate revenue for the region Work closely with respective stakeholder to drive the marketing related initiatives. Lay down the roadmap for BTL programs, Freelance scale-up. Gather market intelligence, and provide service improvement suggestions to improve business performance. Knowledge & Skills Thorough knowledge and expertise in Fleet Management, Operations & sales handling Detailed understanding & knowledge of new technology and digital platforms Demonstrable experience in leading and managing teams, city operation Revenue & P&L Management Outstanding communication & interpersonal skills Competencies Strategic Thinking Analytical Mindset Collaborative & Influencing Ability to work in Team What are we looking for in you Experience: 6-8 years' experience in a similar role Qualification : Preferred Masters Degree in Marketing Prior Experience/Background : Prior experience with Healthcare, Ecommerce (D2C), Retail would be preferred Interested candidates may share their CV @mehak.mahajan@lalpathlabs.com

Responsibilities: Coordinate with the market research team to understand consumer insights and use them to guide brand-building activities. Regularly visit the market to stay updated on trends, observe competitors, interact with consumers, and identify new opportunities. Evaluate the brand communication mix for ATL (Above the Line) and BTL (Below the Line) activities to ensure alignment with the product strategy. Monitor the execution of all plans to ensure they meet brand standards and are completed within deadlines. Work closely with the advertising agency on content, copy, and creatives for promotional campaigns. Track actual spending and ensure all costs stay within the allocated budget. Contribute to the development of annual or project-specific branding strategies based on the product segment and target customer profile.

Key Responsibilities: Plan & execute hyperlocal activities to grow the store sales Identify, negotiate, and manage vendors/agencies for event setups, branding materials, and promotional campaigns Collaborate with the creative team to develop and produce engaging marketing collaterals such as banners, flyers, and standees Ensure effective budget planning and management for all BTL campaigns, maintaining cost efficiency without compromising quality Track and evaluate campaign performance, preparing reports and insights for internal stakeholders Maintain a strong understanding of market trends and competitor activity Be open to traveling and working flexible hours, including weekends, as required for on-ground activations and events Requirements: 3-5 years of proven experience in BTL marketing, including event execution and vendor management Excellent understanding of consumer engagement and brand activation strategies Strong communication, negotiation, and project management skills Proficiency in MS Office tools Excel, Word, and PowerPoint Basic ability to capture photos/videos during events for documentation and reporting purposes Candidates from retail background will be preferred

Role & responsibilities Lead and Drive Engagement of Vyapar Partners through events across PAN India Locations Plan , Calendarize Events and Drive them to Success Manage Event Planning, Execution , Operations , Material Management Work with Business Team to drive ROI , Engagement Metrics and Partner Happiness Work with Social Media Teams to Drive Campaigns Drive BTL Activities Preferred candidate profile Bachelor's degree in business administration, marketing, or a related field. Willingness to Travel across Pan India Locations Proven experience of at least 4 Years of Experience in Marketing , BTL , ATL , Social Media and Sales. Good Working Knowledge of MS Excel and any CRM Tool Excellent communication and interpersonal skills, with the ability to build rapport and establish long-term relationships with customers and team members. High level of motivation, resilience, and initiative. Ability to thrive in a fast-paced and dynamic environment, with a willingness to adapt to change and embrace new challenges

Executive - Marketing (ATL & BTL campaigns) Job Description: Support in preparing and executing monthly marketing calendar for various ATL & BTL campaigns. Coordinating with the sales team for regular collateral requirements. Co-ordinate with creative/digital agencies for smooth and timely execution of brand campaigns and daily work. Accountable for creative briefs, agency briefing and execution of brand campaigns. Work closely with multiple internal stakeholders to ensure that the deliveries of their requirement is as planned and adheres to our brand guidelines. Perform campaign analysis daily, weekly, monthly to find growth opportunities and refine campaign performance. Make reports based on consumer, market & competitors and generate actionable insights. Ensure legal compliance and approval on all communications. Come up with new ideas for internal and external campaigns that would appeal to masses. Maintain tracker of daily jobs, creative executions, processing of bills, record of approved ads for compliance. Maintaining and updating customer database. Preparing & sharing monthly MIS reports. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development. Adept in online and traditional marketing, and highly skilled in visual communications. Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. Oversees the production of all promotional materials and marketing campaigns. Negotiating on rates and getting the best rates and getting timely delivery from vendors. Partner with creative teams, other internal stakeholders, and external agencies and vendors Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Skills required: Be able to multitask and cater to the requirements of multiple stakeholders Have strong creative & aesthetic inclination Analytics and insight skill especially while planning campaigns Attention to detail and operational excellence Work as a team player Drive alignment, interact effectively

About Urban Company Urban Company is Indias leading tech-enabled home services platform, offering a range of services including beauty, wellness, appliance repair, cleaning, and more. Our newest vertical, Insta Help, is designed to address urgent home service needsfast, reliable, and on-demand. As we scale this category across cities, were looking for a driven and hands-on BTL Marketing Executive to lead our on-ground marketing efforts. Role Overview This role involves the planning and execution of Below-The-Line (BTL) marketing strategies for the Insta Help category. Youll be responsible for increasing brand visibility, acquiring new customers, and building strong local partnerships through innovative and localized marketing campaigns. Key Responsibilities 1. On-ground Marketing & Activations Plan and execute BTL campaigns tailored to the Insta Help category. Set up and manage kiosks, apartment activations, and in-market stalls. Drive hyperlocal marketing initiatives in residential societies and commercial zones. 2. Branding & Visibility Deploy hoardings, banners, standees, and other print/digital collateral in key footfall areas. Oversee implementation and quality control of all marketing materials on ground. 3. Vendor & Partner Management Identify and onboard local vendors and agencies for marketing execution. Coordinate with print, fabrication, and deployment teams to ensure timely rollouts. Negotiate pricing and manage budgets efficiently. 4. Community Engagement & Local Partnerships Engage with RWAs, resident groups, and shop owners for brand activations and events. Build partnerships with local vendors for mutual promotion. 5. Campaign Tracking & Optimization Monitor performance of BTL campaigns through field visits and feedback. Analyze ROI and suggest improvements for future campaigns. Share regular reports and market insights with internal stakeholders. Required Skills & Qualifications 1-5 years of experience in BTL/field marketing, preferably in consumer services, FMCG, or startups. Strong understanding of hyperlocal marketing, vendor management, and community engagement. Energetic and proactive with strong execution and multitasking abilities. Excellent communication and negotiation skills. Prior experience in handling kiosk setups, local activations, and residential marketing is a plus. Why Join Us Be a part of a fast-paced, high-growth team launching a core category. Work with autonomy and ownership on the ground. Performance-based incentives and career growth opportunities. Direct impact on category growth and brand presence.

About Urban Company Urban Company is Indias leading tech-enabled home services platform, offering a range of services including beauty, wellness, appliance repair, cleaning, and more. Our newest vertical, Insta Help, is designed to address urgent home service needsfast, reliable, and on-demand. As we scale this category across cities, were looking for a driven and hands-on BTL Marketing Executive to lead our on-ground marketing efforts. Role Overview This role involves the planning and execution of Below-The-Line (BTL) marketing strategies for the Insta Help category. Youll be responsible for increasing brand visibility, acquiring new customers, and building strong local partnerships through innovative and localized marketing campaigns. Key Responsibilities 1. On-ground Marketing & Activations Plan and execute BTL campaigns tailored to the Insta Help category. Set up and manage kiosks, apartment activations, and in-market stalls. Drive hyperlocal marketing initiatives in residential societies and commercial zones. 2. Branding & Visibility Deploy hoardings, banners, standees, and other print/digital collateral in key footfall areas. Oversee implementation and quality control of all marketing materials on ground. 3. Vendor & Partner Management Identify and onboard local vendors and agencies for marketing execution. Coordinate with print, fabrication, and deployment teams to ensure timely rollouts. Negotiate pricing and manage budgets efficiently. 4. Community Engagement & Local Partnerships Engage with RWAs, resident groups, and shop owners for brand activations and events. Build partnerships with local vendors for mutual promotion. 5. Campaign Tracking & Optimization Monitor performance of BTL campaigns through field visits and feedback. Analyze ROI and suggest improvements for future campaigns. Share regular reports and market insights with internal stakeholders. Required Skills & Qualifications 1-5 years of experience in BTL/field marketing, preferably in consumer services, FMCG, or startups. Strong understanding of hyperlocal marketing, vendor management, and community engagement. Energetic and proactive with strong execution and multitasking abilities. Excellent communication and negotiation skills. Prior experience in handling kiosk setups, local activations, and residential marketing is a plus. Why Join Us Be a part of a fast-paced, high-growth team launching a core category. Work with autonomy and ownership on the ground. Performance-based incentives and career growth opportunities. Direct impact on category growth and brand presence.

About The Company: NoBroker is Indias FIRST and ONLY PropTech Unicorn with a disruptive tech-based, capital-efficient business model. We use technology in the real-estate space to help customers buy/sell/rent a property seamlessly by eliminating third-party(Brokers) involvement and brokerage. We assist our stakeholders in reducing 90% of transaction costs by connecting property owners and tenants, buyers and sellers directly with the help of AI-driven technology. Our mission is to make real estate transactions streamlined, convenient and brokerage-free for everyone across India. Our founders understood the need to have a tech-enabled visitor and community management system, that aims to make life convenient, hassle-free, and secure for the residents of a gated community. Thus, NoBrokerHood was launched. NoBrokerHood is a smart visitor, society and accounting management system which uses innovative technology to simplify daily chores. Apart from catering to all the society's needs like complaint management, gate entry, maintenance bill payments, and digital notice board, it also has features like Marketplace, home services and more. Since our start in late 2018, NoBrokerHood is currently securing 15,000+ societies under its hood. About the role: It is about generating sales and solving customers' problems with regard to marketing/advertising. You will work as an extended marketing arm of the brands and all the actions strongly exhibit a Customer-First approach. The primary role is to identify potential brands/companies, onboard new clients, and ensure the retention of existing ones. In the process of onboarding and retention, you are also exposed to campaign planning and execution based on the client's brief & handling the team, driving them to achieve the desired numbers. What makes this Job profile interesting? Complete understanding of Sales funnel and acquisition of brands onboard. Exposure to a variety of clients from different industries & categories to know their marketing spend trends & AOP cycle. Get to work with the marketing team of various companies (small, mid, and large) Job Description:- The role has 2 distinct areas of responsibility: Day-to-day research of relevant brands and their marketing spending trends and marketing approach. Relationship Management with client or agencies regularly to know their upcoming campaigns. You Are Expected To --Identify new brand/company basis trends, market knowledge, current advertisers Handling the team of brand managers & along with the individual contribution, Ensuring the assigned goal is achieved. Responsible for the complete closure of the brand starting from the onboarding process till the successful execution of the campaign --Translate brand elements into plans and go-to-market strategies -Reach out and make connections with identified brands/companies/Agencies. -Understanding client's business, identifying their marketing problems, and collecting the marketing campaign brief -Plan the advertising campaign basis the brief and get a go-ahead from clients to execute the advertising campaign -Monitor market trends, research consumer markets and competitors’ activities -Collaborate with internal teams to ensure that the campaigns are performing/executed as per the commitment. - Ability to work with cross-functional teams to ensure task completion -Coordinate with clients for smooth flow of work and reporting of ongoing advertising campaigns -Ensuring that the monthly/yearly revenue targets are being achieved with input and output criteria -Preparing Daily Task Reports of the team and their performance. -The work hours are equally split between - answering emails/calls and campaign execution & campaign planning -Oversee new and ongoing marketing and advertising activities -Measure and report the performance of all marketing campaigns, and assess ROI and KPIs Relationship Management -Forge strong business relationships with the clients -Build a culture of high performance & innovation in the team -Experience and skills required To be successful in this role, you’ll need to have the following skills: Proven working experience as Brand Manager or Associate Brand Manager for Min 2 years Proven ability to develop brand and marketing strategies and communicate recommendations to executives Experience in identifying target audiences and devising effective campaigns Excellent understanding of the full marketing mix Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers. Outstanding communication skills. Up-to-date with the latest trends and marketing best practices. Degree in marketing or a related field. Benefits Performance Bonus Private Health Insurance

Job Description: Job Profile Regional Marketing Manager KRA Regional Marketing Activity Branch Visibility Management New Branch Support Weak Branch Support B2C Management MIS Management Job Description:- Regional Marketing Activity Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year. Innovative marketing Ideas initiated as per regions/local requirement Branch Visibility Management Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin. New Branch Support Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives. Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc. Weak Branch Support Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen. Create Visiblity and awareness for the branch through Marketing initiatives. B2C Management Prepare on-ground event calendar for the Region Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc. Responsible for driving promotion activities in branch catchment areas. Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing) MIS Management Monitor and report Daily activity Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc Productivity and cost effective analysis Branch Visit Report Requisite Qualification Essential Graduate Preferred Qualification in Management (Marketing) Requisite Experience Essential 2-3 years of relevant experience or field Sales in Banking, FMCG Preferred Localite preffered. Special Skills Required Branch Visibility /Support understanding POSM Know-how Excel & Power Point- Basic Knowledge of Computer Interested candidates can send their resume on mail - Resumesktk@muthootgroup.com

Role & responsibilities 1. 1. Business Development: Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Develop initiative grid for the channel which is aligned to the Marketing initiatives. Work closely with the Brand team and the Region team to align quarter and annual plans. Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel/geography level share development plans. Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business. 2. Drive Sales Programs and Initiatives: Extensively support driving of Sales execution excellence’ programs for rural and urban channels. Create and Develop Loyalty programs for Retail / WS / SS channels to drive business. Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid. Align the Visibility deployment plan with the Brand plans regional teams. Asset design: Coordinate and finalize the assets with Marketing. Participate with the procurement team for vendor briefing. Prepare budget for visibility deployment for all channels. Review ROI and suggest improvements for better execution. Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan. Track the performance and evaluate the ROI and suggest continuous improvement for business development. 3. New Product Development: Develop the portfolio strategy for new product launches in pipeline. Maximize the long term profit flow from the portfolio of brands within it. 4.Drive Execution Efficiencies: Track and analyze data on the execution levels and suggest actions for improvement. Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams. 5. Manage Designs and Spend Controls: Track completion actions and set up evaluation tools on ROI Review the TS Spends by channel on a quarterly basis with management team. 6. Resource Management: Manage all the third party sales resources- ISRs, DBSRs and FOs. Manage deployment, coverage and ways of working of the resources. 7. Communication: Develop and roll out communication for the all the initiatives to the Field team. Support in the cascade for smooth and effective execution of all initiatives. 8. Support special initiatives : Support the execution of GTM strategy across regions Work closely GTM team to plan and prepare the Channel/ASM targets based on Selling and Distribution plans for Urban and Rural foundations. 9. Reports and Analytics: Track and report data from DMS and tech enablers Analyze reports and develop insights on performance of sales initiatives Analyze and leverage insights from Nielsen 10. Capability Development: Support the sales capability development programs for DBSR, TSI, ISR, ASM. Qualification: Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management.

Job Title: Client Servicing Executive / Manager Company: Mindshaft Media Pvt. Ltd. Locations: Kolkata Experience Required: 2-10 Years (Agency background preferred) Employment Type: Full-Time About Us: Mindshaft Media Pvt. Ltd. is a full-service advertising and experiential agency known for delivering bold ideas and impactful brand campaigns. We specialize in integrated marketing, influencer campaigns, digital content, and large-format events. We're a fast-growing team of passionate professionals shaping memorable brand journeys. Role Overview: Were looking for a Client Servicing Executive / Manager who is smart, proactive, and strategic. The ideal candidate must have a sharp understanding of client needs, a flair for ideation, and the ability to convert those ideas into impactful presentations and successful campaign executions. This role bridges the gap between clients and internal teams, ensuring smooth communication and flawless delivery. Key Responsibilities: Serve as the primary point of contact for assigned clients and build strong, trust-based relationships. Understand client briefs and marketing goals, and translate them into creative strategies and concepts. Ideate innovative campaign solutions in collaboration with internal strategy, creative, and digital teams. Prepare compelling PowerPoint presentations and campaign proposals tailored to client objectives. Coordinate end-to-end project execution, ensuring timelines, quality, and deliverables are met. Conduct regular follow-ups and status meetings with both clients and internal stakeholders. Troubleshoot issues and manage last-minute changes with composure and professionalism. Ensure client satisfaction and strive for repeat business and account growth. Required Qualifications & Skills: 3 to 6 years of experience in client servicing/account management in an advertising, event, or digital agency. Exceptional communication and presentation skills. Strong ability to understand and interpret client needs and marketing objectives. Creative thinker with an eye for innovation and detail. Proficiency in creating PowerPoint presentations and proposal documents. Ability to multitask, prioritize, and manage timelines across multiple projects. A team player who can collaborate across departments and handle pressure gracefully. Preferred Qualifications: Bachelor's or Master’s degree in Mass Communication, Marketing, or related field. Familiarity with digital and influencer marketing will be an added advantage.

Job Title: Business Development Manager Company: Mindshaft Media Pvt. Ltd. Locations: Kolkata | Delhi | Mumbai Experience Required: Minimum 5 years (Strictly from Advertising/Marketing Agency Background) Employment Type: Full-Time About Us: Mindshaft Media Pvt. Ltd. is a leading integrated marketing and advertising agency delivering award-winning campaigns and unforgettable brand experiences. With deep expertise in brand strategy, influencer marketing, live events, and content creation, we bring stories to life for some of the most exciting brands in India. Role Overview: We are seeking dynamic and result-oriented Business Development Managers for our offices in Kolkata, Delhi, and Mumbai , with a proven track record in the advertising/marketing agency space. You will be responsible for identifying new business opportunities, driving revenue growth, managing key client relationships, and collaborating with internal teams to deliver cutting-edge brand solutions. Key Responsibilities: Identify, pursue, and convert new business opportunities from brands, agencies, and corporate clients. Build and maintain strong relationships with existing and prospective clients. Develop tailored presentations and pitch decks in response to client briefs and RFPs. Collaborate with strategy, creative, and execution teams to deliver compelling proposals. Stay updated with industry trends, competitor activities, and market developments. Lead contract negotiations and ensure smooth onboarding of new clients. Meet quarterly and annual revenue targets set by the management team. Represent Mindshaft Media at industry events, expos, and networking forums in your city. Required Qualifications & Skills: Minimum 5 years of business development experience in a creative/advertising/digital marketing agency . Deep understanding of brand campaigns, influencer marketing, event activations, and media strategy. Excellent communication, negotiation, and interpersonal skills. Ability to work independently in a fast-paced, target-driven environment. Strong network of industry contacts in respective regions (FMCG, retail, lifestyle, etc.) is a plus. Proficiency in tools like PowerPoint, Excel, CRM software, and proposal creation. Preferred Qualifications: Bachelors or Master’s degree in Marketing, Business Administration, Mass Communication, or a related field. Experience working with both regional and national brands.

Regional Manager Bangalore & Mumbai (COCO Center) position at UpGrad . Location: Bangalore & Mumbai, India About UpGrad: UpGrad is one of Indias leading EdTech companies, empowering professionals and students with industry-relevant learning programs. Our mission is to upskill individuals and provide them with global career opportunities. Role Overview: We are looking for an experienced and dynamic Regional Manager to lead our COCO Center in Bangalore & Mumbai. This role is ideal for professionals with a strong sales background and prior experience in the education domain. The selected candidate will oversee multiple center managers and ensure operational excellence across all regional branches. Key Responsibilities: Sales Leadership: Drive revenue and enrollments through aggressive sales strategies, ensuring targets are consistently met or exceeded. Team Management: Supervise and mentor Center Managers , fostering a high-performance culture. Regional Operations: Ensure seamless operations across all regional branches, maintaining UpGrads quality and service standards. Business Expansion: Identify growth opportunities and execute strategies to enhance market presence. Stakeholder Management: Collaborate with internal teams, partners, and external stakeholders to optimize processes and outcomes. Customer Experience: Ensure superior customer satisfaction through streamlined processes and high-quality counseling services. Requirements: 8+ years of hardcore sales experience , preferably in EdTech or the Study Abroad industry. Strong leadership skills with a track record of managing multi-location teams . Proven ability to drive sales, achieve revenue targets, and expand market reach . Excellent communication, negotiation, and problem-solving skills . Ability to work in a fast-paced, result-oriented environment. Week off : Monday

Responsibilities: * Manage exhibition sales & marketing communications * Oversee event planning, execution & promotion * Drive business development through B2B strategies * Execute successful exhibitions & events Business lead and revenue generation Travel allowance

Alliance Acquisition Strategy. Build associations with corporates, PSU’s, financial institutions, Retail, Consumer Durables, E-commerce players etc for Lead generation,Team management for TieUp and Consented Lead generation. Design and evaluate BTL Required Candidate profile Able to create Strategy at Industry level for targeting B2B partnership, Design framework for execution of alliance acquisition, evaluate BTL/ promotions/ brand activation for lead generation

Job Summary: This is a fantastic opportunity to work with great media brand of Karnataka in their Event Sales team. As Manager - Event Activation you will be driving revenue growth through event sales, sponsorships, and strategic corporate partnerships. Key Responsibilities: Develop and implement sales strategies to achieve revenue targets for corporate and social events. Identify and secure new business opportunities through prospecting, networking, and market research. Prepare and present compelling sales proposals and negotiate contracts with clients. Collaborate with the marketing team to create promotional materials and campaigns to drive event sales. Manage event sales budgets, forecasting, and reporting on sales performance. Key Requirements: 1.5 - 12 years of experience in event sales, business development, BTL or a similar role. Strong negotiation, communication, and presentation skills. Should be able to communicate in Kannada. Preferred Qualifications: Experience in print media, radio, or TV industries. Knowledge of sponsorship sales and partnerships.

Job Title: Marketing Executive Location: Andheri west - lokhandwala Department: Marketing Experience: 1-3 years Reporting To: Marketing Manager About the Role: We are looking for a sharp, trend-savvy Marketing Executive who understands how to engage the Gen Z and Gen Alpha audience. The ideal candidate is outgoing, creative, and comfortable taking initiativesomeone who stays on top of pop culture, internet trends, and platform-specific behavior (Instagram, YouTube, Reels, etc.). This is a hands-on role for someone who enjoys brainstorming ideas, engaging with people, and confidently driving conversations that shape brand presence. Key Responsibilities: - Contribute to youth-focused campaign ideas that are culturally relevant and trend-driven - Research and report on current trends, memes, and formats across social media platforms - Assist in creating content for Instagram, YouTube, and other digital channels - Engage with creators, influencers, and potential partners for collaborations - Be the voice of the brand—online and on-ground—representing it in a fun, confident, and relatable manner - Support marketing activities including product launches, events, pop-ups, and brand promotions - Coordinate with internal teams and vendors to ensure timely execution of campaigns Who You Are: - 1–3 years of experience in marketing or digital content creation - Strong understanding of Gen Z and Gen Alpha behavior, trends, and online culture - Active on Instagram, YouTube, and other youth-centric platforms - A natural extrovert—confident in initiating conversations and representing the brand publicly - Self-driven, quick to take initiative, and not afraid to pitch bold ideas - Strong communication skills (both spoken and written) - Open to travel, shoots, and being present at events if required

Role & responsibilities 1. Business Development Developing Regional strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Work closely with the RSM/ZSM and HoCM/ CMM TT for planning KPIs for key initiatives and then supporting the Regional rollouts. Support the Region team in Target setting for all Initiatives in coordination with Corp CM team. Developing the communication and rollout of the all the initiatives to the Field team in coordination with the Central CM team. Competition tracking and market intelligence. 2. Driving Execution Excellence Programs: Rural and Urban Work closely with the Central CM team to prepare Region specific plans for all Channel initiatives Ensure all targets are aligned and deployed to the Area teams. Support the Region Leadership in developing the Region specific communications for deployment of Channel initiatives. Track data and manage database for evaluation. Suggest improvements and course correction actions based on evaluations. 3. Driving Efficiency Excellence : ECO, MSL , KPI tracking, GTM Deep dive into specific areas for driving efficiencies for business development. Tracking data, Analyzing and Reporting the execution levels and suggesting actions for improvement. Reviewing with the same with the Region and Area Teams. Working closely with the Corp CM team to support in the deployment and tracking of the GTM initiatives in the Areas. 4. Capability Building Initiatives Support the Region leadership and Corp team in the rollout of all capability building initiatives Track for progress and develop smart analytics to quantify gains. For eg. Passion. 4. Communication, Tracking and Reporting Develop and roll out communication for the all the initiatives to the Field team. Anchor the Comm Letter for the region. Develop the regional flavour to make the central comm letter meaningful and relevant for the Areas. Support in the cascade for smooth and effective execution of all initiatives. 5. POS Materials Management Drive the execution of POS material by format, channel, both for temporary and permanent Ensure correct quality, quantity and distribution of POS materials Receive feedback from the field on POS materials and feed the inputs to central CM team to adapt materials in accordance with field requirements. Preferred candidate profile MBA from a premier Institute with experience in FMCG industry. Should have successfully completed Field Sales role and specifically as a ASM in the last role. Must have a good understanding of FMCG Sales, GTM and DB management.

We're Hiring! Join Our Inclusive Team - Diverse Candidates Encouraged to Apply KEY RESPONSIBILITIES - 1. Delivering business/market share in collaboration with local Sales teams for the year/quarter/month. 2. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing. 3. Responsible for general trade, modern trade, CPC, CSD, institutions business. 4. Drive urban strategy in metros in terms of incremental growth / incremental range building / better sales metrics. 5. Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same. 6. Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities. 7. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs in metros. 8. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs. 9. Faster & more accurate decision making for bigger metro stores. 10. Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros. 11. Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share. 12. Initiate local level BTL elements / activities / programs / engagements as per market needs. 13. Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. 14. Drive salesmen capability end to end, drive DSO rewards and recognition programs. EDUCATIONAL QUALIFICATIONS:- Graduation (any) + MBA/PGDM (any) WORK EXPERIENCE :- 4+ years post qualification work experience in distribution/ trade or channel marketing. Industry preference FMCG/FMCD/CE. Extensive travel across the geography.

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.

About KAZO: KAZO is a leading women's fast fashion brand that epitomizes the fashionable and ornate lifestyle of todays trendsetting women. We bridge the gap between ever-changing trends and premium occasion wear by creating fashion-forward collections with unique personality and contrast. Our product range includes clothing, bags, jewellery, and fragrance, all designed with high wearability and practicality, offered at affordable prices. At KAZO, we believe in transforming the monotony of daily dressing into an incredible experience that boosts confidence and enhances the wearers day and night. Location: Noida (Sector 64) Position Overview: We are seeking a dynamic and detail-oriented Marketing Executive to join our team and lead the execution of on-ground events and brand activations, across shopping malls. The ideal candidate will have hands-on experience in vendor management , event coordination , and mall activations . This role demands strong organizational skills, effective negotiation abilities, and a passion for delivering high-impact marketing experiences. Roles and Responsibilities: Execute BTL (Below The Line) marketing events at malls. Coordinate end-to-end logistics for events, from setup to execution and dismantling. Identify, evaluate, and liaise with vendors, agencies, and mall authorities. Handle vendor negotiations, contracts, and ensure timely deliverables within budget. Secure necessary permissions, space bookings, and compliance with mall regulations. Monitor on-ground event performance and ensure brand guidelines are met. Work cross-functionally with internal teams (design, sales, etc.) for event support Prepare event reports and provide insights for continuous improvement Qualifications: Bachelors degree in Marketing, Business, or a related field 2+ years of experience in event execution at the mall level for fashion & lifestyle brands. Proven experience in vendor management and negotiation Strong network of vendor and mall contacts is a plus Excellent communication and coordination skills Ability to work in a fast-paced environment with tight deadlines Willingness to travel and be present on-site during events Why Join Us: Be a part of a forward-thinking company that is redefining fast fashion with a focus on unique, high-wearability pieces. Contribute to a brand that values innovation, creativity, and a positive work culture. Enjoy competitive compensation and benefits in a dynamic and growing organization.

Job Role & Responsibilities: • Building new avenues of business in tactical sales, sampling and retail activations • Prospecting and maintaining database of prospective leads to create business opportunities. • Meeting prospective clients and pitching according to their needs and requirements. • Coordinating for execution and delivery team to ensure delivery expectations are as per client needs. • Share information on effective practices, competition analysis business opportunity and needs. • Maintain good rapport with clients to mine new business from the existing clients. Required Skills: 1. Masters degree in Sales & Marketing. 2. Hands-on experience in Trade Marketing & Tactical Business. 3. Able to work independently with or without team. 4. Good initiative and proactive approach.

Role & responsibilities Lead the planning and execution of BTL campaigns, events, and activations across regions Ensure consistent and immersive customer experience in all on-ground brand interactions Collaborate with cross-functional teams (Brand, Sales, Product, Digital) to integrate offline and online experiences Identify local insights and consumer behaviour to tailor region-specific BTL strategies Monitor campaign performance, gather customer feedback, and optimize based on analytics Manage vendor relationships, timelines, and budgets to ensure flawless execution Develop post-activity reports with ROI and impact metrics for continuous improvement Planning and Execution of End to end GTM for any new product launches / refresh Training and educating internal stakeholders on customer-centric approaches and best practices to foster a customer-focused culture throughout the organization Responsible for City launches / dealership launches/ Dealership Activations Responsible for Activation on ground and Channel marketing support to provide unique customer experience Driving Marketing automation thru cross functional collaboration Preferred candidate profile