Brand Operations Manager

Cat Café Studio (CCS) is a social-enterprise café and adoption center dedicated to feline welfare, awareness, and adoptions. We are seeking a strategic, hands-on Brand Operations Manager to realign CCS’s brand language, sharpen our target audience, and orchestrate high-impact collaborations, campaigns, and events, integrating our café, adoption, and awareness pillars with strong, measurable outcomes.

Core Objectives

·       Re-articulate CCS brand language and positioning based on legacy review and future vision.

·       Define/refine target audience segments and engagement ladders across café, adoption, and awareness.

·       Deliver an annual events and campaigns calendar (with social media integration) and a monthly content calendar.

·       Create a pipeline of brand collaborations and a revenue plan for partnerships and merchandise.

·       Set adoption-forward social strategies that measurably increase adoption inquiries and conversions.

Key Responsibilities

1)Brand Strategy & Language

• Audit and synthesize the old CCS brand language; map it to the broader mission and 3 pillars (Adoption, Awareness, Café).

• Realign the current brand voice, tone, and visual language across digital and on-ground touch points.

• Define and document target audience personas with the appropriate culture building outlook.

2) Collaborations & Partnerships

• Strategize and curate brand collaborations across lifestyle, F&B, pet care, education, arts, wellness, and corporate CSR.

• Build partnerships that expand reach and diversify audiences (events, co-branded activations, content).

• Develop strong, consistent café-centric collabs (home bakers, beverage partners, seasonal menus).

• Conduct on-field visits to nurture leads and convert opportunities; set monthly revenue targets from associations.

3) Events, Festivals & Programming

• Design the annual CCS events/festivals calendar (flagship festivals, seasonal brunches, topical food parties, festive runs).

• Build workshop/seminar series to strengthen CCS’s positioning and authority (adoption readiness, feline care, community empathy).

• Plan outreach programs for feline awareness across schools, colleges, and corporates.

• Lead production timelines, budgets, partners, talent, and post-event reporting.

4) Social Media & Content

• Collaborate with the social media content team to create a monthly social media calendar with clear directives for adoption, cat stories, CCS intent, café, and awareness.

• Reset the social strategy to increase adoptions (story arcs, CTAs, inquiry funnels, lead capture).

• Establish the positioning and tone for how CCS cats appear on social media (profiles, storytelling, ethics, sensitivity).

• Integrate performance marketing with the Marketing Head; approve audience targets, creatives, and landing flows.

• Push CCS programs (Big Brother–Big Sister virtual adoption, volunteering, fundraisers) with compelling narratives and CTAs.

5) On-Ground Communication

• Recheck and align brochures, posters, standees, handouts, and café menu touch points with the refreshed brand language.

• Ensure consistent floor communication with weekly syncs for on-ground teams.

6) CCS × TFF Integration

• Position CCS as the adoption rehabilitation partner to The Feline Foundation (TFF).

• Bring TFF medical expertise into joint events, workshops, and content (myth-busting, care protocols, special-needs cats).

• Build fundraisers with other Mumbai animal NGOs and set collaborative campaigns with shared KPIs.

7) Revenue, Merchandise & Studio Utilization

• Create a plan for better utilization of the CCS Art Studio (residencies, classes, pop-ups, photo days) to drive revenue and awareness.

• Build a merchandise sales strategy beyond on-ground (online drops, collabs, cause-based capsules) to champion desi cats.

• Set monthly brand association earnings targets with a tactical plan to achieve them.

8) Community, Volunteers & Advocacy

• Grow the volunteering program to boost awareness and on-ground efficiency.

• Build city-level bonds with NGOs and thought leaders; design animal-centric seminars featuring strong voices.

9) Leadership & Governance

• Weekly meetings with co-founders to reassess and realign plans and strategy.

• Weekly huddles with on-ground teams for execution consistency.

• Work closely with the Head Chef (café), Marketing Head (content/performance), and Adoption Head (adoption pipeline).

•Advise on hiring and structure for the right brand management team.

Success Metrics (KPIs)

• Increase in qualified adoption leads and monthly adoption conversions.

• Growth in event attendance, workshop participation, and outreach engagements.

• Monthly revenue realized from brand associations, café collabs, studio utilization, and merchandise.

• Social metrics tied to intent: saves/shares, website clicks, adoption form starts, and program sign-ups.

• Volume and quality of partnership pipeline (active leads, closed collaborations, repeat partners).

• Consistency score for on-ground and digital communication (quarterly audits).