Cat Café Studio India

Cat Café Studio (CCS) is a social-enterprise café and adoption center dedicated to feline welfare, awareness, and adoptions. We are seeking a strategic, hands-on Brand Operations Manager to realign CCS’s brand language, sharpen our target audience, and orchestrate high-impact collaborations, campaigns, and events, integrating our café, adoption, and awareness pillars with strong, measurable outcomes. Core Objectives · Re-articulate CCS brand language and positioning based on legacy review and future vision. · Define/refine target audience segments and engagement ladders across café, adoption, and awareness. · Deliver an annual events and campaigns calendar (with social media integration) and a monthly content calendar. · Create a pipeline of brand collaborations and a revenue plan for partnerships and merchandise. · Set adoption-forward social strategies that measurably increase adoption inquiries and conversions. Key Responsibilities 1)Brand Strategy & Language • Audit and synthesize the old CCS brand language; map it to the broader mission and 3 pillars (Adoption, Awareness, Café). • Realign the current brand voice, tone, and visual language across digital and on-ground touch points. • Define and document target audience personas with the appropriate culture building outlook. 2) Collaborations & Partnerships • Strategize and curate brand collaborations across lifestyle, F&B, pet care, education, arts, wellness, and corporate CSR. • Build partnerships that expand reach and diversify audiences (events, co-branded activations, content). • Develop strong, consistent café-centric collabs (home bakers, beverage partners, seasonal menus). • Conduct on-field visits to nurture leads and convert opportunities; set monthly revenue targets from associations. 3) Events, Festivals & Programming • Design the annual CCS events/festivals calendar (flagship festivals, seasonal brunches, topical food parties, festive runs). • Build workshop/seminar series to strengthen CCS’s positioning and authority (adoption readiness, feline care, community empathy). • Plan outreach programs for feline awareness across schools, colleges, and corporates. • Lead production timelines, budgets, partners, talent, and post-event reporting. 4) Social Media & Content • Collaborate with the social media content team to create a monthly social media calendar with clear directives for adoption, cat stories, CCS intent, café, and awareness. • Reset the social strategy to increase adoptions (story arcs, CTAs, inquiry funnels, lead capture). • Establish the positioning and tone for how CCS cats appear on social media (profiles, storytelling, ethics, sensitivity). • Integrate performance marketing with the Marketing Head; approve audience targets, creatives, and landing flows. • Push CCS programs (Big Brother–Big Sister virtual adoption, volunteering, fundraisers) with compelling narratives and CTAs. 5) On-Ground Communication • Recheck and align brochures, posters, standees, handouts, and café menu touch points with the refreshed brand language. • Ensure consistent floor communication with weekly syncs for on-ground teams. 6) CCS × TFF Integration • Position CCS as the adoption rehabilitation partner to The Feline Foundation (TFF). • Bring TFF medical expertise into joint events, workshops, and content (myth-busting, care protocols, special-needs cats). • Build fundraisers with other Mumbai animal NGOs and set collaborative campaigns with shared KPIs. 7) Revenue, Merchandise & Studio Utilization • Create a plan for better utilization of the CCS Art Studio (residencies, classes, pop-ups, photo days) to drive revenue and awareness. • Build a merchandise sales strategy beyond on-ground (online drops, collabs, cause-based capsules) to champion desi cats. • Set monthly brand association earnings targets with a tactical plan to achieve them. 8) Community, Volunteers & Advocacy • Grow the volunteering program to boost awareness and on-ground efficiency. • Build city-level bonds with NGOs and thought leaders; design animal-centric seminars featuring strong voices. 9) Leadership & Governance • Weekly meetings with co-founders to reassess and realign plans and strategy. • Weekly huddles with on-ground teams for execution consistency. • Work closely with the Head Chef (café), Marketing Head (content/performance), and Adoption Head (adoption pipeline). •Advise on hiring and structure for the right brand management team. Success Metrics (KPIs) • Increase in qualified adoption leads and monthly adoption conversions. • Growth in event attendance, workshop participation, and outreach engagements. • Monthly revenue realized from brand associations, café collabs, studio utilization, and merchandise. • Social metrics tied to intent: saves/shares, website clicks, adoption form starts, and program sign-ups. • Volume and quality of partnership pipeline (active leads, closed collaborations, repeat partners). • Consistency score for on-ground and digital communication (quarterly audits).