Brand Marketing Manager

Experience Required

Brand Strategy & Positioning

• Develop and execute brand strategies aligned with organizational goals and consumer insights.
• Define brand positioning, voice, and creative direction across all channels.
• Partner with leadership to build long-term brand equity and preference.
• Manage complete brand P&L for assigned categories or business lines.
  

Campaign Development & Execution

• Lead 360° brand campaigns—from concept to execution—across digital, social, influencer, and offline platforms.
• Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.
• Own the entire campaign lifecycle: briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.
• Deliver campaigns that build awareness, shape perception, and drive measurable business impact.
  

Creative & Content Management

• Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.
• Oversee creative development of video, digital assets, and on-ground content.
• Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.
  

Media Planning & Analytics

• Plan and optimize marketing spends across digital and traditional channels.
• Work closely with media agencies to ensure high ROI on brand investments.
• Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.
  

Cross-Functional Collaboration

• Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.
• Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.
  

Core Competencies

• Proven expertise in brand campaign management—creative development, production, and media execution.
• Strong creative thinking with ability to translate insights into powerful brand stories.
• Exceptional project management and stakeholder collaboration skills.
• Hands-on experience managing creative and media agencies end-to-end.
• Data-driven mindset with strong analytical and reporting capability.
• Comfortable working in fast-paced, high-ownership environments.
  

Technical Skills

• Proficiency in Excel, PowerPoint, and campaign analytics tools.
• Exposure to digital marketing, media planning, and performance tracking metrics (CPM, CTR, Reach, ROI).
• Familiarity with brand tracking, consumer insights, and research tools.
  

Personal Attributes

• Strong communicator with executive presence and storytelling ability.
• Creative problem solver who thrives under pressure.
• Highly execution-focused, detail-oriented, and self-driven.
• Collaborative leader who can influence without authority.
• Passionate about building high-impact, consumer-facing brands.
  

Eligibility Criteria

• Education: MBA in Marketing from Tier-1 IIMs only (mandatory).
• Experience: Exactly 7 years in brand management or integrated marketing roles.
• Industry Preference: FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
• Location: Pune (onsite).
• Availability: Immediate joiners or candidates on short notice preferred.