Brand Manager

Summary:

The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

Roles and Responsibilities:

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)
• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

Targeted Gross Contribution - in Value and %age terms as per business plan

Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project

Maximize brand valuation and maximize the capability to charge a price premium

Brand: % change in public perception of target brand attributes as measured by a third-party survey % increase in actual brand spend over target budget

Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels.

Competencies:

 Building brand strategy  New product development  Effective consumer understating  Brand communication development  Go-to-market strategy  Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence  Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time  Adaptable to different / rapidly changing circumstances  Ability to manage client conversation & manage relationships