Brand Manager

Experience Required:

Role Overview

The Brand Manger will be responsible for spearheading critical campaigns that build long term desire along with immediate uplift in walk-ins. This role is critical in establishing Taneira as the preferred destination for sarees by developing innovative campaigns, deep storytelling, and collaborations that resonate with the consumers.

Key Responsibilities

1. Campaign Development and Strategy

• Develop Brand Marketing Roadmap:

• Create a comprehensive annual marketing strategy for different communication portfolios, aligning themes, objectives, and execution plans with Taneira\u2019s overall business goals and brand ethos.

• End-to-End Campaign Execution:

• Conceptualize and execute innovative campaigns that position Taneira as the go-to destination for sarees and other ethnic categories. Ensure campaigns celebrate Taneira\u2019s Consumer Value Propositions built into an emotional narrative that immediately connects with the consumers.

• Region-Specific Initiatives:

• Launch targeted regional communications to cater to diverse cultural markets and leverage regional nuances for deeper audience engagement.

• Storytelling and Branding:

• Develop compelling narratives around key collections, weaving stories about Taneira\u2019s artistry, craftsmanship, and the heritage of key clusters. Utilize powerful visuals, videos, and testimonials to connect emotionally with audiences.

• Styling Content Creation:

• Develop styling-focused content in collaboration with influencers, designers, and internal teams to showcase the versatility and appeal of Taneira\u2019s collection.

2. Collaboration and Partnerships

• Collaborate with renowned platforms that have strong adjacencies to the category in the fields of publications for content, masterclasses, and co-branded initiatives.
• Build partnerships with influencers, wedding planners, regional key opinion leaders and stylists to amplify Taneira\u2019s visibility in the ethnic space.

3. Portfolio Growth and Marketing Collaterals

• Work with category, design, and retail teams to identify growth opportunities for individual markets that align with the regional sensibilities.
• Develop marketing collaterals such as lookbooks, in-store cards, product tags, and packaging that reflect the premium and celebratory nature of Taneira\u2019s wide range of portfolio.

4. Digital and Social Media

• Design engaging digital campaigns, focusing on UGC, influencer styling, and experiential storytelling tailored to wedding collections.
• Launch interactive initiatives such as contests to foster engagement and create a strong brand connection.

5. Event-Led Marketing

• Organize and promote collections via product demonstrations and consumer experience via interaction, identify wedding expos and other premium pop ups, and reach out to large organisations/ institutions like schools, tech parks, etc where we can find more consumers and demonstrate the Taneira product superiority.

6. Performance Metrics and Insights

• Track KPIs for lift in walk-in, buyer acquisition, sales growth
• Track softer KPIs like search trends, brand health metrics, digital campaign engagement scores
• Leverage data analytics to refine strategies, maximize campaign effectiveness, and drive measurable results.

Key Skills and Qualifications

• Education:

  MBA/PGDM in Marketing or equivalent (preferred).
• Proven experience in end-to-end campaign management (required). Campaign experience with celebrities and other senior talent is an preference.
• Experience in end to end GTM strategy with creative planning and media execution
• Expertise in influencer marketing, event management, and customer engagement.
• Experience in creating impactful marketing collaterals, including packaging and in-store assets.
• Strong leadership and collaboration skills for cross-functional initiatives.
• Creative mindset with an eye for detail in campaign storytelling and styling content.