Brand Manager

Position: Brand Manager – PR, Marketing & Advertising

Experience: Minimum 7–8 years

Industry: Luxury Fashion & Lifestyle

Key Responsibilities:

• Develop and implement strategic brand, PR, and marketing campaigns to strengthen brand positioning in the luxury fashion & lifestyle segment.

• Build and nurture strong media connections (fashion magazines, newspapers, online publications) to secure consistent brand coverage.

• Plan and execute influencer & celebrity collaborations, ensuring alignment with the brand’s image and values.

• Lead event planning & execution (fashion shows, brand launches, exhibitions, collaborations, pop-ups, and social initiatives).

• Oversee advertising campaigns across traditional and digital channels, including hoardings, print, and digital platforms.

• Work closely with creative teams to ensure brand consistency across campaigns, collaterals, and partnerships.

• Drive PR strategies to enhance brand visibility and reputation among high-net-worth individuals and luxury audiences.

• Track ROI and effectiveness of campaigns, media coverage, and collaborations, and present performance reports to management.

Requirements:

• 7–8 years of proven experience in PR, Marketing, and Branding within the luxury fashion & lifestyle industry.

• Strong media relations with established contacts in top fashion & lifestyle magazines, newspapers, and digital platforms.

• Hands-on experience in managing celebrity endorsements, influencer partnerships, and PR agencies.

• Excellent event management skills with experience in executing large-scale luxury events.

• Ability to design and lead impactful advertising campaigns, including outdoor, print, and digital.

Job Type: Full-time

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person