Brand Manager

About the Role

Key Responsibilities:

Brand Strategy & Positioning

• Develop and implement brand strategies to enhance awareness, recall, and brand equity.
• Conduct market, category, and consumer research to identify new brand and product opportunities.
• Maintain consistent brand messaging across all online and offline touchpoints.

Product & Category Marketing + Scaling

• Lead product scaling initiatives across D2C channels, marketplaces, and offline retail (if applicable).
• Work closely with product, supply chain, and growth teams to forecast demand, optimize visibility, and improve product adoption.
• Plan and execute launch strategies for new products, including GTM, positioning, packaging inputs, and communication frameworks.
• Analyze product performance, customer feedback, and competition to drive continuous improvement and scale product revenue.

Campaign & Content Management

• Plan and execute 360° brand campaigns across digital, social, influencer, and performance channels.
• Coordinate with internal teams and agencies to deliver creatives, videos, photoshoots, and storytelling-driven content.
• Oversee social media strategy, content planning, and engagement metrics.

Requirements:

• 3-5+ years of experience in Brand Management / Marketing (D2C industry preferred).
• Strong exposure to NPD and product scaling.
• Excellent analytical, stakeholder management, strategic, and execution skills.
• Experience in managing digital channels, social media, and performance marketing.
• Creative mindset with strong problem-solving abilities.
• MBA/PGDM in Marketing or related field (preferred).
• Interest & Involvement in fitness & wellness would be a huge plus .