Senior Marketing Manager

About Healthkart:

Healthkart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands – MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people.

Role and Responsibilities:

We are looking for someone to be a part of Gritzo – a leading online nutrition brand in India. Gritzo is India’s first personalized child nutrition brand where we believe every child is unique and so is their growth journey. This role will be a part of the brand team at Gritzo and will be reporting directly to the Business Head.

This role will have a team reporting to them and will need to have a balance of both left brain & right brain attributes. The person will be responsible for driving topline growth through paid and organic marketing initiatives. The breakdown of the responsibilities is given below:

Overall:

1.Driving Mother Brand Imagery & Positioning

2. Integrated Marketing Campaigns:

3.Social Media & Branded Content:

*Leading our in-house social media & content teams to drive the annual content calendar

*Help in planning content for consumer education & driving our philosophy of ‘De-mystifying Growth Science’ for both parents and kids

*Lead the team on all content pieces like podcasts, topical campaigns, celebs, etc.

*Work on ideation of scripts for creating founder led content & consumer testimonials.

*Lead all Brand/Model photoshoots for the brand.

4. Growth Marketing:

5.Growth Tracker:

6.Data Analytics:

7.Website Content & Imagery:

8.Community Building:

9.Market Research:

Notice Period:

Work-Ex:

Location: