Senior Marketing Manager

0 years

8 - 12 Lacs

Posted:1 day ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

We are seeking a highly skilled Marketing Manager to lead, execute, and manage marketing initiatives for our solar companies in the US and India. This role requires someone with an aggressive performance-marketing background (especially in Meta Ads — Facebook/Instagram) who can also oversee a broader marketing function — brand development, website, content, creative assets, and outsourced talent.This is a leadership-track role: you will both execute media campaigns hands-on and manage a mix of freelancers, firms, and specialists (content, graphics, video, website) to create a cohesive marketing engine that drives performance and brand strength.

Requirements

Key Responsibilities

  • Performance Marketing
    • Own and operate Meta Ads campaigns (Facebook/Instagram) — planning, launching, optimizing, and scaling
    • Drive lead generation and sales through structured testing, data analysis, and ROI optimization
    • Expand into other paid channels (Google, YouTube, LinkedIn) as needed
  • Marketing Management
    • Oversee a small marketing team (freelancers, agencies, or in-house specialists)
    • Manage creative production — graphics, videos, content — ensuring consistent brand identity
    • Work with web developers/designers to maintain and improve company websites and landing pages
    • Align marketing strategy with business goals across both the US and India operations
  • Brand & Strategy
    • Build and refine the brand image, messaging, and visual identity
    • Develop campaign strategies for awareness, engagement, and conversion
    • Ensure all marketing activities support the company's sales objectives

Required Skills & Background

  • Proven expertise in Meta Ads with experience running large-scale, results-driven campaigns
  • Strong background in performance marketing & lead generation (B2C or solar/renewable energy experience is a plus)
  • Ability to manage and coordinate multiple stakeholders — freelancers, agencies, designers, editors, content writers
  • Experience in brand building, content planning, and creative direction
  • Strong project management skills: organized, detail-oriented, and accountable
Excellent communication skills to work across US and India teams.

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