Job
Description
We are looking for a passionate and strategic brand leader to drive the next phase of growth for a purpose-led wellness brand. This role goes beyond traditional marketing—it's about building a brand that makes wellness accessible, effective, and aspirational for millions. In this role, you will: Own and shape the brand narrative across all consumer touchpoints. Lead high-impact, insight-driven marketing campaigns that drive engagement and growth. Translate data and consumer insights into meaningful brand actions. You’ll be working in a fast-paced startup culture that values agility, innovation, and a strong sense of ownership. If you’re excited by the opportunity to build iconic consumer brands and influence culture through creativity, performance, and purpose—this is your moment to make a real impact. Key Responsibilities: Strategic Brand Leadership Define and own the brand vision, positioning, and architecture in alignment with business goals. Lead the development of long-term brand strategy, ensuring differentiation, consumer relevance, and market competitiveness. Act as the brand custodian across all channels and touchpoints, including D2C platforms and digital marketplaces. Team Development & Cross-Functional Leadership Build and mentor a high-impact brand and marketing team. Foster a culture of collaboration, creativity, and accountability. Partner closely with different teams (including performance marketing, content, and growth) to ensure brand consistency and seamless execution across consumer touchpoints. Innovation & Product Leadership Oversee and guide the end-to-end new product development (NPD) lifecycle—from insights to launch. Identify white space opportunities and lead category expansion through consumer-driven innovation. Collaborate with supply chain and commercial teams to ensure market readiness and excellence in execution. Consumer-Centric Marketing Champion a consumer-first mindset, leveraging data, insights, and trends to shape brand actions. Ensure a distinctive voice and presence across digital, retail, and social channels. Drive influencer marketing strategy, content-led storytelling, and social media engagement to build community and brand equity. Oversee D2C growth initiatives, performance metrics, and consumer lifecycle management. Stakeholder & Business Influence Present brand plans and performance to senior leadership and key stakeholders. Influence strategic decisions with a brand-led approach to business planning. Manage external agencies, strategic partners, and media relationships to drive results. Qualifications & Skills: Minimum 8+ years of leadership experience in brand or marketing roles within FMCG, beauty, or consumer wellness industries. Proven success in leading cross-functional teams, managing P&L, and building strong consumer brands. Strong strategic thinking, commercial acumen, and a hands-on approach to execution. Demonstrated ability to influence at the leadership level, both internally and externally. Deep understanding of digital, content, and social marketing ecosystems. Passionate about building purpose-driven, sustainable brands in dynamic markets. Why Join Us? Be the strategic architect of a brand with bold ambitions. Lead a passionate team committed to creating impact on a scale. Work directly with the founder to shape and accelerate the brand’s journey. Work at the intersection of beauty, innovation, and purpose. Drive real business growth through brand leadership. Show more Show less
