Brand Lead

About the Role

highly analytical, result-oriented BrandMarketing Manager

driving profitable sales growth

Driving consumer engagement and business impact across D2C, quick commerce, and modern retail. Spearheading NPD, performance marketing, and GTM strategies to scale brand presence and revenue

marketplace algorithms, ad formats, demand planning, and consumer behavior

Key ResponsibilitiesPerformance Marketing & Sales Growth

• Own and manage

  end-to-end performance marketing strategy

  across:
• Amazon Ads (Sponsored Products, Sponsored Brands, DSP)
• Myntra Ads Platform
• Zepto & Blinkit seller advertising tools
• Drive

  revenue growth, ROAS improvement, and CAC optimisation

• Plan, execute, and scale high-impact paid campaigns

  aligned with business goals
• Manage monthly, quarterly, and annual

  sales and performance targets

Marketplace Strategy & Optimization

• Develop platform-specific strategies for

  E-commerce vs Q-commerce

• Optimize product listings, keywords, creatives, and pricing

  to improve conversion
• Understand and leverage

  platform algorithms

  to boost organic + paid visibility
• Collaborate with category teams to improve

  ranking, share of voice, and discovery

Q-Commerce Growth (Zepto & Blinkit)

• Drive

  high-velocity sales

  through quick-commerce platforms
• Plan and execute

  hyper-local, high-frequency campaigns

• Optimize visibility, CTR, and conversions

  in low-consideration purchase journeys
• Coordinate with supply chain to ensure

  inventory readiness for demand spikes

Data, Analytics & Reporting

• Track and analyze key KPIs:
• ROAS, CAC, ACoS, CTR, CVR, GMV, Order Volume
• Create

  weekly & monthly performance dashboards and insights

• Identify growth levers using data-driven experimentation

• Continuously test and scale winning campaigns

Budgeting & Forecasting

• Own and manage

  performance marketing budgets

• Forecast sales and returns based on historical data and market trends

• Ensure efficient budget allocation

  across platforms and campaigns

Cross-Functional Collaboration

• Work closely with:
• Brand & Creative teams for ad creatives
• Supply Chain & Operations for inventory planning
• Marketplace Account Managers
• Align marketing efforts with

  business, pricing, and merchandising strategy

Required Skills & ExpertiseMandatory Experience

• Hands-on experience managing performance marketing on:

• Amazon

• Myntra
• Zepto
• Blinkit
• Proven track record of

  driving sales and profitability

  on E-commerce & Q-commerce platforms

Technical & Analytical Skills

Strong understanding of:

• Marketplace ad dashboards & reporting tools
• Keyword research & bid optimization
• Funnel metrics and attribution
• Advanced Excel / Google Sheets skills
• Experience with performance analytics tools (preferred)

Strategic & Behavioural Skills

• Highly

  result-oriented and numbers-driven

• Strong problem-solving and decision-making ability

• Ability to work in fast-paced, growth-focused environments

• Excellent communication and stakeholder management skills

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field

What We're Looking For

• A

  performance marketer, not just a campaign manager

• Someone who owns outcomes

  , not just execution
• Deep understanding of

  E-commerce scale + Q-commerce speed

• Passion for growth, experimentation, and continuous optimization

Why Join Us

• Opportunity to scale a fast-growing brand across

  India's top marketplaces

• High ownership and impact role

• Work in a data-driven, growth-focused environment

• Career growth aligned with company expansion

Salary - Up-to 12 Lakh per annum.

Looking for a candidate who wants to Prove His/Her talent and get a Growth till CMO Position and Contribute towards Brand Success.

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