Brand Manager

JOB OVERVIEW:

The individual in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer/shopper insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand and driving omni-channel business for the brand.

KEY STAKEHOLDERS: INTERNAL

Sales team, Analytics team, Consumer Insights, Media and PR team, R&D and Innovation team

KEY STAKEHOLDERS: EXTERNAL

Creative and Media agencies, Trade Activation agencies, Market research agencies, Customers (Trade and shopper)

REPORTING STRUCTURE:

Will report to – Chief Manager- Marketing

QUALIFICATION:

Full time MBA in Marketing from Premier B-School

EXPERIENCE:

Strong understanding of brand building on E-commerce (Marketplaces and Quick Commerce) and key in-platform/ performance marketing levers

Well versed in the digital ecosystem with hands on experience in executing digital first campaigns – influencer marketing, performance content and performance marketing

Experience in beauty and personal category on digital and Ecommerce ecosystems

Analytical skills versed in analyzing Pi, 1DS data or equivalent data sources

Strong Communication and presentation skills

ROLES & RESPONSIBLITIES

Drive Key Business Agenda

Plan & deliver business objectives for the brand(s) assigned as per Annual and Quarterly Operating Plans

Monthly & Annual campaign planning & monitoring

Regular Monitoring of the brand health (consumer metrics) and offtake trends to ensure better planning

Sales target achievement brand-wise / product-wise in accordance with Operating Plan to achieve Business Targets & Management Goals.

Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies

Develop and implement Marketing plans

Develop & implement marketing plans which addresses brand requirements –short term & long term

Develop and implement the communication strategy for the brand.

Conceptualize & implement 360°marketing programs.

Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.

Driving Digital campaigns/activations for the brand

Interface with internal stakeholders like sales, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning

Generate Market Insights

Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.

Lead and generate strong consumer insights for NPD and powerful communication of the brand.

Market intelligence and continuous follow up of competitor activities, Co-ordinate with KAMs/ Regional Sales Managers to understand brand performance and provide support to meet respective targets.

People Management and Development

Independently take on responsibilities of brand building and liaising with different stakeholders