Sales Coach

Job Description

Job Roles - Sales Coach (Individual Contributor) Location - Nagpur Job Overview The Sales Coach is responsible for driving field sales effectiveness by mentoring and coaching new and underperforming Territory Sales Officers (TSOs) and Area Sales Officers (ASOs). The role ensures seamless onboarding, structured induction, and ongoing capability development to enhance sales performance. The incumbent will work closely with Business Territory Managers (BTMs) and frontline sales teams to improve sales execution, process adherence, and overall productivity Essential Qualification Bachelor's degree in Business Administration, Marketing, Sales, or a related field MBA preferred but not mandatory Relevant Experience Minimum 5–7 years of experience in sales and field coaching, preferably in FMCG, Consumer Healthcare, or a related industry Proven track record in training and mentoring sales teams to drive performance Strong understanding of sales processes, market dynamics, and retail distribution Key Roles/Responsibilities Field Coaching & Sales Performance Improvement Conduct Joint Field Work (JFW) per month with newly joined and low-performing TSOs/ASOs. Drive improvement in Process Parameter Incentives. Build capability of FF ( capability index ) Induction & Onboarding Support Support BTMs in executing ideal induction programs for new TSOs/ASOs Training & Capability Building Conduct capsule training sessions for low-earning TSOs/ASOs within the designated area to improve their sales knowledge and effectiveness Drive measurable improvement in knowledge test scores of trained employees Monthly Knowledge Test Compliance & Performance Ensure 100% completion of monthly knowledge tests assigned to TSOs/ASOs in the designated area Monitor and drive 80%+ pass rate in the first attempt for all participants on Enthraltech Show more Show less