Chief Manager ECommerce

This position is responsible for closely working with Area managers team, marketing/brand team and other stakeholders for managing individual chains/accounts/regions for driving sales of Ecommerce vertical. Key responsibilities will include Planning, Off takes , Relationship development, Team Management

Will report to General Manager Ecommerce

Will have 1 - 2 reportees

EXPERIENCE:

•Minimum of 7 to 10 years of experience in handling online channels with reputed FMCG/OTC

•Strong understanding and work experience with Amazon and Quick commerce accounts

•Must have worked with some key known brands in E Com Space

•Strong understanding and execution capabilities with Ecommerce marketplaces account

Key Roles/Responsibilities

Planning

• Developing the sales and marketing plan fore

commerce for assigned portfolio. AOP and QOP

• To initiate and manage all margin negotiations

Off - takes

• Ensuring monthly, quarterly and annual off take

• Engage consumer with right product mix, consumer pricing, promotion visà vis competition

• Own new launches and performance by listing in time, visibility campaigns, offtakes

Relationship Management

• To ensure monthly, quarterly and annual sales action plan ( JBP ) is aligned and closed with the

channel partners along with marketing plan

• To handle all margin negotiations, tot closure, revenue, campaign planning and collections.

• To work closely with support teams (finance, marketing, and SCM) and ensure adherence to

processes managing the relationship with market place marketing agencies to develop strategy

• Ensure adherence to TOT by both ecommerce team and portal

Monitoring and reporting

• Ensuring monthly, quarterly and annual primary sales through KAM

• Monitor and analysebusiness performance versus plan; sales, expenses, new listing, margin, forecasting accuracy

• Budget allocation to team

• Monthly review and develop action plans for performance

Campaigns on AMS and FK account

• Plan marketing activities

• Maintain and Manage yearly calendar of activities/campaigns

• Ensure campaigns creation and execution in time

Performance measurement of investments

• Deliver the planned outcome and ACOS/ ROI attributed sales

• Control and efficiently deploy budget for brand building across the portals

• Intervene to change campaigns/ bidding as per competition activities keeping budget under

control

Advertisement innovations to drive performance

• Observe evolving marketing trends on ecommerce and experiment to maximize the returns on

investments

Insights from performance of promotions and advertisement

• Track performance of marketing activities/ campaigns across the portals

• Build insights on campaign performance and suggest actionable point