Chief Manager ECommerce

Job Description

JOB OVERVIEW: This position is responsible for closely working with Area managers team, marketing/brand team and other stakeholders for managing individual chains/accounts/regions for driving sales of Ecommerce vertical. Key responsibilities will include Planning, Off takes , Relationship development, Team Management EXPERIENCE: Minimum of 7 to 10 years of experience in handling online channels with reputed FMCG/OTC Strong understanding and work experience with Amazon and Quick commerce accounts Must have worked with some key known brands in E Com Space Strong understanding and execution capabilities with Ecommerce marketplaces account Key Roles/Responsibilities Planning Developing the sales and marketing plan fore commerce for assigned portfolio. AOP and QOP To initiate and manage all margin negotiations Off takes Ensuring monthly, quarterly and annual off take Engage consumer with right product mix, consumer pricing, promotion vis vis competition Own new launches and performance by listing in time, visibility campaigns, off takes Relationship Management To ensure monthly, quarterly and annual sales action plan ( JBP ) is aligned and closed with the channel partners along with marketing plan To handle all margin negotiations, tot closure, revenue, campaign planning and collections. To work closely with support teams (finance, marketing, and SCM) and ensure adherence to processes managing the relationship with market place marketing agencies to develop strategy Ensure adherence to TOT by both ecommerce team and portal Monitoring and reporting Ensuring monthly, quarterly and annual primary sales through KAM Monitor and analysebusiness performance versus plan; sales, expenses, new listing, margin, forecasting accuracy Budget allocation to team Monthly review and develop action plans for performance Campaigns on AMS and FK account Plan marketing activities Maintain and Manage yearly calendar of activities/campaigns Ensure campaigns creation and execution in time Performance measurement of investments Deliver the planned outcome and ACOS/ ROI attributed sales Control and efficiently deploy budget for brand building across the portals Intervene to change campaigns/ bidding as per competition activities keeping budget under control Advertisement innovations to drive performance Observe evolving marketing trends on ecommerce and experiment to maximize the returns on investments Insights from performance of promotions and advertisement Track performance of marketing activities/ campaigns across the portals Build insights on campaign performance and suggest actionable point