Brand Manager

About us

NORDEK is a blockchain company building next-generation Layer-2 infrastructure to power seamless, scalable, and mainstream Web3 payments. bepay is a flagship product of the NORDEK group of companies, designed to redefine the future of digital payments. As a non-custodial Web3 super app, bepay enables fast, secure, and borderless payments across fiat, crypto, and CBDCs. It brings together digital payments, wallet services, and cross-chain infrastructure into one seamless, mobile-first experience for both users and merchants.

As we scale our presence in the fintech and Web3 ecosystem, we are hiring a Brand Manager to lead and grow bepay’s brand identity, craft viral campaigns, and build strong emotional connections with users globally.

Position Summary

Brand Manager

Key Responsibilities

• Develop and own the

  brand strategy and positioning

  , ensuring consistency across all customer touchpoints
• Coordinate with a cross-functional team of designers, content creators, and marketers to execute branding initiatives
• Conceptualize and deliver

  viral marketing campaigns

  that drive user acquisition and retention
• Craft compelling narratives for fintech and Web3 users, translating technical concepts into relatable messaging
• Oversee social media, community engagement, and influencer collaborations to amplify brand reach
• Design and write engaging push notifications, in-app messages, and microcopy to delight users and encourage actions.
• Analyze user insights, market trends, and competitor strategies to refine branding efforts
• Ensure alignment of visual identity and tone of voice across all digital and offline assets
• Collaborate with product and growth teams to build a strong

  emotional connection

  with users and merchants

Must-Have Skills & Experience

• 5+ years of experience in

  brand management

  , with at least 2 years leading creative/marketing teams
• Proven success in building and scaling

  D2C brands

  or fintech products with high user engagement
• Strong understanding of

  fintech and Web3 ecosystems

  , including crypto, wallets, and digital payments
• Experience creating and executing

  viral or growth marketing campaigns

• Excellent storytelling, communication, and leadership skills
• Ability to blend creativity with data-driven decision-making
• Familiarity with influencer/KOL marketing, community building, and digital brand activations

Nice to Have

• Prior experience in a fast-growing startup or scaling a brand globally
• Exposure to

  Web3 communities, DAOs, or blockchain-native audiences

• Strong network of creative agencies, influencers, and brand collaborators

Ideal Candidate Profile

• A strong man-manager who can inspire and guide high-performing teams
• Creative thinker with a passion for fintech and Web3 innovation
• Data-savvy leader who understands how to balance brand storytelling with measurable business outcomes
• Startup-ready mindset: hands-on, adaptable, and results-driven

Application Instructions

resume