Brand Manager

Position

Working Schedule: 6 days a week, Sunday fixed off

Location

Department

Experience:

About us

Established in 1962, Defence Bakery stands as a revered pillar of Delhi's culinary landscape, renowned for its rich heritage and steadfast dedication to quality. As one of the city's oldest bakery, Patisserie, and Confectionery establishments, we take pride in our simple yet authentic approach to business, which has propelled us to consistent growth over the years. In 2018, it successfully launched its sister brand “Alma Bakery and Cafe” with a deep-rooted commitment to delivering excellence in culinary delights to the discerning palates of Noida. We are deeply dedicated to fostering a sustainable community through our core values of innovation, a people-first approach, and excellent legacy products & services. For further details please visit us at www.defencebakery.in and www.almafoods.in for more details.

Brand Manag

We're looking for a forward-thinking individual with expertise to direct our marketing communication and branding efforts through a complex operative arena by devising an innovative strategy that aims toward creating a successful competitive advantage for our legacy brand.

ing.

Key Responsibilities

• Brand Posit

  ioning: Create innovative concepts and implement them to enhance customer loyalty, elevate brand perception, and establish a unique brand identity that differentiates us from compe

  titors.

• Product Strategy

  and NPD: Develop product strategy, conceive ideas, and guide the process from conceptualization to bringing new products to

  market.

• Digital

  Strategy: Craft a holistic digital strategy across various channels, spearheading the consumer acquisition journey. Manage social media assets and devise engaging strategies to foster interaction and connection with our target market

  .

• Customer Acq

  uisition: Execute design prototypes across diverse digital and offline platforms to guarantee a seamless consumer journey across touchpoints, aiming for a set standard increase in consumer acquisition in a specifie

  d period.

• Brand Performanc

  e Metrics: Define the desired performance standards, determine cost and pricing structures, identify potential market applications, and estimate sales projections. Manage the marketing budget to drive sustainable bottom-li

  ne growth.

• Marketin

  g Strategies: Design roadmap to translate marketing efforts into the execution of collaterals, events - online/offline, tie-ups with regional influencers, relationship-based engagement with community influencers etc. Create, propose, and adhere to marketing budget (ATL, BTL, Online, PR, etc.) to ensure effective optimization and efficient utilization of marketing investments

  .

• Reporting and

  data analysis: Study market trends and create a comprehensive report for marketing and branding metrics by analyzing key indicators such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), revenue growth, market share, and customer satisfaction. Regularly monitor these metrics and provide a strategic roadmap and action

  able insights

Qualification

Graduate in marketing or a related field, Preferred MBA

Ideal Candidate

• Proven ability to develop brand and marketing strategies in the hospitality/FMCG segment.
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind

If you have a proven background of branding in hospitality or FMCG, equipped with the strategic insight to advance brand objectives, we welcome you to join our Defence Bakery team.