Brand Manager

Brand Manager

Overview

As the Brand Manager, you will own the brand narrative of Indian Startup School across all platforms. From managing our digital community to driving content on Instagram & YouTube, and ensuring consistent storytelling across programs — you will be at the heart of ISS’s growth engine.

Key Responsibilities

1. Brand Identity & Communication

• Maintain and evolve ISS’s brand identity across all channels
• Create cohesive communication frameworks, tone of voice, and brand guidelines
• Ensure consistency across marketing, product, and program messaging

2. Digital Presence & Content

• Lead Instagram, YouTube, and LinkedIn content calendars
• Script, brief, and coordinate content with editors, designers, and creators
• Drive growth-focused content: reels, shorts, long-form, newsletters, and community posts

3. Online Community Management

• Build and nurture ISS’s founder and investor community across WhatsApp, Discord, and email
• Drive engagement, feedback loops, and community-led conversations
• Plan AMA sessions, program Q&As, and founder spotlights

4. Program Marketing & Execution

• Manage communication for all ISS programs — Founders Bootcamp, Investor School, Masterclasses, Pitch Days
• Coordinate with operations to ensure smooth program delivery
• Own pre-program to post-program brand experience

5. Creative Strategy & Campaigns

• Conceptualize campaign ideas for paid and organic channels
• Work closely with performance marketing and content teams
• Lead brand partnerships, influencer collabs, and storytelling experiments

What We’re Looking For

• 2–5 years of experience in brand, social media, or marketing roles
• Strong understanding of Instagram & YouTube content culture
• Excellent communication, storytelling, and creative thinking
• Ability to manage multiple workflows with tight deadlines
• A bias for action, ownership, and community-building
• Bonus: Experience in startups, education, or creator economy

Why Join ISS?

• Work at the forefront of India’s fast-growing startup & angel investing ecosystem
• Build and scale a brand that’s shaping future founders
• Creative freedom + high ownership + fast execution environment
• Access to top founders, investors, and operators through ISS programs