Brand Manager

Key Responsibilities

Brand Strategy & Insights

• Develop a deep understanding of our target audience through qualitative and quantitative research, championing the consumer's voice internally
• Develop strategic and tactical brand assets and guidelines to ensure consistency across all platforms
• Conceptualize and execute creative, media, and PR innovations to make mPokket a path-breaking brand

Creative Development & Brand Operations

• Manage the end-to-end creative development process, from brief to execution, with both in-house teams and external agency partners
• Develop and grow all brand content and assets across touchpoints, including Advertising, Social Media, Web/App, and on-ground activations
• Collaborate closely with cross-functional teams (Product,HR) to ensure the brand's tone and identity are consistent in all communications
• Develop brand toolkits, content, and collateral to create a delightful and consistent customer journey

Public Relations & Thought Leadership

• Develop and execute a comprehensive, proactive PR strategy to build a strong corporate reputation and drive positive brand narrative
• Build and maintain strong relationships with key journalists, editors, and influencers in the fintech, business, and consumer media
• Lead the strategy for mPokket's participation in high-impact industry events, securing speaking opportunities and maximizing brand visibility
• Proactively identify and manage all submissions for relevant industry awards to position mPokket as a market leader and an employer of choice
• Create and drive a robust thought leadership platform for mPokket's senior executives, securing bylined articles, interviews, and panel opportunities

What We're Looking For

• Experience: 6+ years of experience in brand management
• A proven track record of developing and executing successful PR campaigns
• Deep experience with consumer research (both qualitative and quantitative) and translating insights into actionable brand strategy
• Experience managing creative agencies, PR agencies, and multiple internal stakeholders to deliver projects on time and on budget
• Experience in fintech, financial services, or a high growth B2C tech startup is a strong plus