Brand Manager

Experience

RESPONSIBILITIES

• 7-10 years of proven experience in brand management
• Demonstrated success in creating and implementing innovative branding strategies
• Proven track record of driving brand awareness and market positioning
• Conducted checks and audits to ensure the guidelines are being followed
• An eye for detail and ability to work across geographies
  

• Execute comprehensive branding strategies to promote Adani Airports
• Collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives
• Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines
• Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement
• Manage external agencies and vendors to support branding initiatives
• Analyse brand performance metrics and provide regular reports to senior management and corporate branding team
• Champion the Adani brand internally, ensuring employees understand and embody the brand values
• Stay updated with industry best practices and emerging trends in brand management
• Maximise brand visibility and mileage through strategic management of corporate branding
• Created unique identities for sub-brands and aligned them with their specific requirements
• Ensure adherence to brand guidelines across all platforms and touchpoints
  

• Excellent leadership and team management abilities
• Strong communication and interpersonal skills
• Strategic thinking and problem-solving capabilities
• Highly organized with the ability to manage multiple projects simultaneously
• Adaptability and resilience in a fast-paced and dynamic environment
  

• Proven experience in implementing brand strategies
• Proficiency in market research and analysis techniques
• Expertise in utilising digital marketing tools and platforms for brand promotion
• Strong understanding of brand performance metrics and analytics
• Experience in managing external agencies and vendors for branding initiatives
  

• 7-10 years of brand management experience
• Demonstrated success in developing and implementing innovative branding strategies
• Excellent project management skills
• Inclination to travel and work on-ground
• Ability to interact with teams and people across geographies and businesses
• Bachelor's degree in Marketing, Business Administration, or related field
  

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree in Marketing or Business Administration preferred
  

• Professional certification in Brand Management or Marketing Strategy is a plus