Brand Manager

Key Responsibilities

1. Brand Strategy & Hero/Supporting Product Management

• Define and implement annual brand plans for both hero products (flagship lines) and supporting products (seasonal/volume drivers).
• Set positioning, communication priorities, and activation strategies for each.
• Partner with merchandising to align product lifecycle planning with marketing focus.

2. Campaign Development & Execution

• Lead the creation and execution of campaigns across ATL, BTL, and digital channels.
• Ensure storytelling consistency from product selection to retail execution.
• Work closely with creative agencies, media partners, and production teams.

3. Merchandising & Retail Integration

• Collaborate with merchandising teams for coordinated product drops and launch timelines.
• Partner with retail and visual merchandising teams to deliver impactful in-store communication, window displays, and POS materials.
• Integrate brand campaigns into retail promotions and seasonal refreshes.

4. Digital & Social Media

• Mandatory: Strong understanding of digital marketing, including performance marketing, SEO, and e-commerce integration.
• Preferred: Knowledge of social media strategy, influencer engagement, and content creation.
• Drive integrated campaigns that extend from offline to online seamlessly.

5. Performance & Budget Management

• Monitor campaign effectiveness through brand health metrics, sales performance, and ROI analysis.
• Manage marketing budgets, ensuring resource optimization while maintaining creative quality.

Skills & Qualifications

• Minimum 8 years of brand management experience in footwear, fashion, lifestyle, FMCG, or retail.
• Proven track record of managing hero and supporting products with clear performance outcomes.
• Strong knowledge of digital marketing (mandatory) and social media (advantageous).
• Experience working closely with merchandising teams and in retail environments.
• Excellent project management, communication, and leadership skills.
• MBA in Marketing or equivalent qualification preferred.

Key Competencies

• Consumer Centricity: Ability to translate consumer insights into brand actions.
• Integration Mindset: Comfortable working across merchandising, retail, and digital functions.
• Execution Excellence: Delivers projects on time with measurable impact.
• Creative Storytelling: Builds campaigns that elevate brand perception and drive conversion.