Brand Manager

Role Overview:

We are seeking an experienced and strategic Brand Marketing & Growth Manager to lead our

overall brand positioning, communication strategy, and performance-led growth initiatives. This

role is ideal for someone who understands the nuances of building a digital-first consumer

brand, has deep experience in crafting compelling narratives, and can leverage channels like

influencer marketing, content, and digital media to drive brand affinity and conversions.

Key Responsibilities:

1. Brand Strategy & Positioning

• Define and implement the overall brand marketing strategy, voice, and identity across all

touchpoints.

• Create campaigns that elevate brand perception, drive customer loyalty, and differentiate

us in a crowded D2C market.

• Partner with cross-functional teams to ensure brand consistency across product,

marketing, and customer experience.

2. Content & Communication Leadership

• Lead development of brand campaigns, storytelling frameworks, and messaging for

digital platforms, partnerships, and offline activations.

• Collaborate with creative teams, agencies, and internal stakeholders to produce content

that drives engagement and reinforces brand values.

3. Influencer & Partnership Marketing

• Build and oversee influencer marketing strategies to complement brand campaigns.

• Identify, onboard, and manage influencers and brand ambassadors who align with our

values and audience.

• Drive collaboration with external partners and co-branded initiatives.

4. Growth & Campaign Performance

• Monitor and analyze brand campaign performance across channels digital, social,

influencer, and PR.

• Optimize content, channels, and strategies based on performance insights and audience

behavior.

• Own key KPIs such as brand awareness, engagement, share of voice, and customer

acquisition metrics.

Who You Are:

• 5+ years of experience in brand marketing and growth within a D2C brand environment.

• Proven ability to build and grow a brand from ground-up or scale existing brands through

integrated marketing efforts.

• Strong storytelling and communication skills, with experience in visual identity and

campaign development.

• Working knowledge of influencer marketing and social trends as levers for brand

amplification.

• Comfortable with performance tracking, reporting, and optimizing for both brand and

growth outcomes.