Brand Content Specialist- Beauty

About Us:

Skin Bae is a premier online destination dedicated to skincare enthusiasts, offering a wide range of high-quality skincare products and expert advice to help individuals achieve healthy, radiant skin. Founded with a passion for skincare and a commitment to empowering individuals to embrace their natural beauty, Skin Bae has quickly become a trusted name in the skincare industry. As a Korean beauty company, Skin Bae brings the best of K-beauty innovations and traditions to its customers, ensuring effective, gentle, and transformative skincare solutions.

Position Overview

Brand Content Specialist

If you have a passion for beauty, strong writing skills, and a keen eye for detail, this role offers a great opportunity to shape how our brand connects with customers.

Roles & Responsibilities

1. Content Strategy & Brand Voice

• Develop a content strategy aligned with short-term and long-term marketing goals.
• Own and maintain a unified brand voice across all communication channels.
• Provide strategic inputs for the overall marketing plan and execution.
• Optimize workflows & project management to ensure smooth content execution.

2. Content Creation & Optimization

• Create, edit, proofread, and publish engaging, SEO-optimized content across platforms.
• Develop content for:

1. Website & Marketplace listings (optimized product descriptions, metadata, and content updates)
2. Blog posts with SEO keyword research & metadata optimization
3. Emailers, WhatsApp, and paid marketing campaigns
4. PR materials (press releases, PR emails, and media outreach content)
5. Customer Success & Sales team content support

• Develop high-converting ad copies for performance marketing campaigns across Facebook, Instagram, Google, and other paid channels.
• Review and approve creatives from designers to ensure they align with brand messaging and marketing goals.

3. Social Media & Video Content

• Plan and manage social media calendars for all brand pages, including:
• Reels, motion graphics, and static posts
• Influencer marketing scripts & briefs
• In-house reels and video scripts
• Creative storytelling & campaign ideation
• Review and provide final feedback on all videos to ensure content aligns with brand identity.
• Mentor junior content creators to maintain quality and brand consistency.
• Collaborate with designers on ad creatives, ensuring visuals and copy are cohesive for social media and paid promotions.

4. Influencer & UGC Content Management

• Plan & execute influencer/UGC content campaigns.
• Conduct round 2 influencer profile shortlisting.
• Schedule & coordinate influencer videos and content planning.

5. PR & Media Outreach

• Increase SkinBae’s online footprint by reaching out to media houses for mentions, articles, and collaborations.
• Write and distribute press releases for product launches and brand milestones.

6. Cross-Functional Coordination

• Collaborate with marketing, design, and agency teams for content execution.
• Ensure seamless coordination with email, WhatsApp, and paid marketing teams.
• Work closely with graphic designers to align static and video creatives with content messaging.
• Approve final ad creatives, social media visuals, and website banners in coordination with the design team.

7. Retail & Visual Merchandising (VMD)

• Plan & execute VMD visuals for retail activations and event marketing.

8. Performance Tracking & Community Engagement

• Monitor Instagram end-to-end, ensuring seamless operation.
• Engage with the online community on Instagram, Quora, Reddit, and other organic platforms.
• Track and analyze content performance metrics (engagement, reach, conversions) to refine strategies.

9. Leadership & Process Improvement

• Lead team building, training, and SOP development to streamline content processes.
• Mentor junior writers and ensure content is aligned with SkinBae’s standards.

Qualifications

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field
• 2+ years of professional experience in content writing, preferably in beauty, skincare, or lifestyle brands
• Strong writing, editing, and proofreading skills with attention to detail
• Ability to develop and maintain a consistent brand voice and tone
• Familiarity with SEO best practices and content optimization
• Passion for skincare, beauty trends, and the Korean beauty industry
• Experience working with cross-functional teams including marketing, design, and product
• Basic understanding of social media platforms and content formats
• Excellent time management and organizational skills
• Creativity and a proactive approach to content ideation and problem-solving

Please make sure to attach your portfolio

If you are a passionate content writer with a flair for creativity and a love for skincare and beauty, we'd love to hear from you! Please submit your resume and portfolio for consideration.