Brand Activation Executive

3 years

0 Lacs

Posted:5 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title –Brand Activation Executive

Company

– Indra shakti Ventures

Location –

Mumbai (on-site at Goregaon, 5 days a week), Full-time

Experience:

2–3 years in events, brand activations, or sampling-led roles.

Industry Preference:

Luxury, Premium FMCG,Lifestyle or Consumer Brands

About the brands: Swah, and HadoAbout Indra Shakti Ventures:

Indra Shakti Ventures is an

upcoming FMCG company

poised to launch two innovative brands in the health and lifestyle space, namely

Swah

— A heritage rice brand with a range of premium rice varieties; &

Hado

— A non-alcoholic carbonated beverage designed to blend refreshment with functionality.Swah is a luxury rice brand celebrating India’s forgotten grains. We bring you more than a dozen of rare rice varieties sourced directly from Indian farmers, wrapped in thoughtful storytelling and exquisite packaging. We exist at the intersection of heritage, taste, and indulgence.

Role Overview

Swah comes alive when people taste it, touch it, and talk about it. We’re looking for a

smart, proactive Activations Executive

to bring the brand to life across gourmet events, Ultra HNI events, farmer’s markets, gifting pop-ups, and more.

Key Responsibilities

  • Plan and execute high-quality on-ground activations including sampling events, pop-ups, markets, and brand showcases in line with Swah’s premium positioning.
  • Coordinate logistics, staffing, inventory, and materials for each activation, ensuring flawless execution and brand storytelling on site.
  • Manage in-store presence and sampling support at gourmet stores, partner locations, and corporate offices to drive discovery and trial.
  • Execute gifting campaigns and special occasion drops by coordinating packaging, delivery, vendor timelines, and last-mile experience.
  • Collect and relay consumer feedback from activations to product, content, and marketing teams to refine messaging and strategy.
  • Work closely with internal teams and external vendors to ensure timely delivery, setup, and execution across all brand experience touchpoints.

Requirements

You’re a Great Fit If You:

  • Have 2–3 years in on-ground brand or event roles.
  • Are highly organized, energetic, and love being on the field.
  • Can manage logistics while also caring about aesthetics
  • Understand how to create aspirational brand experiences, not just events
  • Have strong communication and problem-solving skills
  • Are available for weekend events and last-minute hustle
  • Bonus: You’ve worked with premium/luxury brands or come from a lifestyle background where finesse and presentation matter.

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