Marketing Head– B2B (SaaS Based) Location: Gurugram Job Type: Full-Time Experience: 6+ Years Salary - 12- 18LPA About the Role: We are building and launching a new B2B SaaS product, and we’re looking for a Marketing Head to lead the charge from the ground up. This is a zero-to-one role where you’ll shape our product’s market presence, define its positioning, and own the go-to-market (GTM) strategy. You will work closely with product, sales, and leadership teams to bring our product to market, communicate its value clearly, and generate qualified leads. Key Responsibilities: ● Develop and execute the full product marketing strategy for our SaaS launch. ● Define target segments, buyer personas, value propositions, and messaging frameworks. ● Lead the go-to-market planning, including pre-launch and post-launch campaigns. ● Collaborate with product and sales teams to create sales enablement tools, demo decks, and one-pagers. ● Create and manage lead-generation campaigns via paid ads, content, email marketing, and webinars. ● Drive SEO, thought leadership, and content strategy tailored to B2B buyers. ● Analyze marketing performance across all channels and refine strategies based on data insights. ● Conduct ongoing market research and competitor analysis to inform positioning and growth strategies. Requirements: ● Minimum 6 years of experience in B2B SaaS marketing, preferably in early-stage or growth-phase startups. ● Strong background in product positioning, B2B content, and digital marketing. ● Proficiency with tools such as Google Ads, LinkedIn Ads, HubSpot, Google Analytics, SEMrush, or similar. ● Experience working with cross-functional teams (sales, product, design). ● Excellent communication, storytelling, and presentation skills. ● Data-driven mindset with ability to measure, learn, and iterate. Nice to Have: ● Experience launching a product from scratch (zero-to-one). ● Familiarity with CRM, lead scoring, and sales funnels in B2B environments. ● Exposure to B2B or B2C marketing (depending on your product). Show more Show less