Asst Vice President Vice President - Consumer Research and Analytics About FeeBac FeeBac is a new-age platform where users stay informed through bite-sized news and video explainers, while also sharing their opinions via engaging surveys. We turn everyday public sentiment into actionable insights — and reward users for it. At the intersection of media, research, and technology , FeeBac is building India’s most authentic feedback engine. Role Overview We are looking for a dynamic, insight-driven leader to head our Consumer Research & Analytics function . This person will shape how we capture, analyze, and present consumer sentiment to drive product development, platform engagement, and brand partnerships. The ideal candidate combines analytical rigor with storytelling, curiosity, and business impact. Key Responsibilities Build and lead FeeBac’s research and analytics business strategy , combining user behavior data, survey responses, and app usage insights. Design and oversee quantitative and qualitative surveys to capture consumer opinions on trending topics, brand feedback, and societal themes. Translate complex data into actionable insights and storytelling — for internal use, product teams, and external brand partners. Partner with Product, Marketing, and Business Development to identify trends, sentiment shifts , and audience engagement metrics. Develop benchmark dashboards, user personas , segmentation models, and trend reports. Collaborate with external agencies or clients for sponsored survey projects , research whitepapers, or industry reports. Ensure data integrity, compliance, and ethical handling of user information. Required Skills & Experience 8–12 years of experience in consumer insights, digital analytics, or market research (Experience with top Consumer / Market Research Companies preferred) Strong foundation in survey design, sentiment analysis, segmentation , and behavioral data. Experience with tools like Tableau, Power BI, Google Analytics, SQL , and advanced Excel. Exposure to data science or AI-driven insights (bonus). Strong storytelling and presentation skills — ability to turn data into narrative. Leadership experience managing small cross-functional teams. What You’ll Bring Passion for consumer behavior, trends, and decision-making psychology. Analytical mindset with creative problem-solving. Entrepreneurial spirit — thrive in an agile, fast-moving startup. Interest in news, policy, pop culture, and digital discourse. Why FeeBac? Work at the intersection of news, opinion, and technology . Shape how India speaks, votes, and gets rewarded . Lead a core strategic function in a fast-growing platform. Collaborate with mission-driven founders and a creative, nimble team. To Apply: Send your resume along with a short note on: “What do you think is India’s most overlooked consumer insight today?” 📩 careers@feebac.com Show more Show less