Associate Principal/Principal – Primary Market Research & AI Integration

Role Overview:

Primary Market Research (PMR) leader

Key Responsibilities:

• Lead and execute end-to-end PMR projects

  across therapy areas and geographies (US and international markets preferred), including ATUs, pricing, demand estimation, and patient journey studies.
• Apply both

  traditional methodologies

  and

  AI-enhanced techniques

  (e.g., NLP, text analytics, automated coding) to improve study design, analysis, and storytelling.
• Use

  Generative AI tools (e.g., ChatGPT, Claude, custom LLMs)

  to accelerate insight synthesis, automate reporting, and augment qualitative and open-ended data analysis.
• Champion the integration of

  machine learning models

  for survey optimization, segmentation, and forecasting.
• Guide the adoption of

  AI-driven dashboards, conversational analytics

  , and

  virtual co-pilot solutions

  for clients and internal teams.
• Manage and mentor a high-performing team of market researchers, fostering a culture of innovation, cross-learning, and continuous improvement.
• Collaborate closely with clients and internal stakeholders to scope, design, and deliver insights aligned with business strategy.
• Maintain strong vendor/field agency relationships while ensuring project timelines, budgets, and quality benchmarks are met.
• Demonstrate

  storytelling excellence

  , crafting compelling and data-driven narratives that influence strategic decision-making.
• Serve as a

  thought leader

  , promoting capability building in AI for insights across the organization.

Skills & Experience:

• 15+ years of experience in

  healthcare/life sciences primary market research

  , with a proven ability to lead multi-country, multi-method projects.
• Strong foundational knowledge in

  qualitative and quantitative methodologies

  .
• Exposure to tools such as

  Qualtrics, Decipher, SurveyMonkey, SPSS, Q Research, R, or Python

  is a plus.
• Hands-on experience or working knowledge of

  AI/GenAI platforms

  like ChatGPT, Bard, Claude, or enterprise LLMs for:
• Text summarization
• Sentiment & theme extraction
• Automated charting & reporting
• Generating discussion guides or survey instruments
• Passion for exploring and embedding

  emerging technologies

  in traditional research workflows.
• Excellent interpersonal, presentation, and client engagement skills.
• Strong project management and problem-solving capabilities.
• Ability to operate in a fast-paced, deadline-driven environment with agility and flexibility.

Preferred Qualifications:

• Master’s degree in Life Sciences, Market Research, Business Analytics, Behavioral Sciences, or related fields.
• Certification or exposure to

  AI/ML in market research or marketing analytics

  is highly desirable.
• Familiarity with healthcare compliance, pharma regulations, and therapy-specific dynamics.