Designation
: Associate Director - Partnerships
Office Location: India
Position Description:
This role is responsible for overseeing omnichannel marketplace management and ensuring the sustained growth, efficiency, and health of the platform ecosystem. The incumbent will drive initiatives to enhance platform value, optimize seller and partner performance, and deliver a seamless, high-impact experience for both customers and partners across all channels.
Primary Responsibilities:
This role will play a pivotal role in shaping and expanding the programmatic marketplace for the mediasmart platform in India and SEA, driving growth through high-quality supply partnerships and robust data integrations.The role responsibilities include, but are not limited to -
- Premium Supply Curation: Strategically source, evaluate, and onboard high-value supply partners (SSPs, Exchanges, Direct Publishers) across key channels including CTV, Mobile App, and Web. Focus on optimizing auction dynamics, eliminating arbitrage, and securing unique inventory access. Omnichannel Supply Curation (Mobile, CTV, DOOH): Define the strategic roadmap for securing and scaling direct and programmatic inventory integrations across all core channels. Prioritize unique, high-impact supply that unlocks cross-device and Household Sync capabilities.
- Data and Identity Strategy: Drive the strategy for identity, audience, and measurement data partnerships. This includes integrating and scaling privacy-compliant data assets (e.g., location, household data, clean rooms) to enhance targeting, personalization, and incrementality measurement for our DSP clients.
- Market Intelligence and Compliance: Serve as the internal expert on the India supply and data landscape, ensuring the marketplace strategy proactively addresses industry challenges, including evolving regulatory compliance and fraud mitigation (e.g. adherence to IAB standards like Sellers.json).
- Technical Integration and QA: Collaborate closely with Global Product and Engineering teams to define and execute the technical roadmap for partner integrations. Ensure partners adhere to best practices (e.g., Sellers.json, OpenRTB standards) to maximize quality and minimize latency.
- Commercial Negotiation and Scaling: Lead all commercial negotiations for supply and data agreements. Structure deals (PMP, preferred rates, data licensing) that guarantee a high-quality, performant, and fraud-free marketplace while maximizing platform spend efficacy.
- Marketplace Optimization: Own key platform metrics related to supply health, including fill rate, win rate, QPS management, and data usage efficiency. Implement strategies to drive client adoption of new supply/data features.
- Adherence to Standards: Champion and enforce industry standards (e.g., IAB Tech Lab initiatives, global privacy regulations) across all partnerships to ensure platform integrity and client safety.
- Global Collaboration: Act as the primary liaison between local partners and global supply, product, and client services teams to ensure successful onboarding, activation, and adoption of new platform features.
Required Skills:
- Experience: 8+ years of progressive experience in the AdTech/Programmatic domain, with a proven track record in strategic partnerships, business development, or supply management roles at a DSP, SSP, or major AdTech platform.
- Technical Acumen: Deep working knowledge of programmatic protocols (OpenRTB), auction mechanics, header bidding, and identity resolution solutions.
- Channel Expertise: Strong understanding of the India media landscape with specific expertise in high-growth channels like Connected TV (CTV) and Mobile App monetization/supply-side complexities.
- Leadership and Communication: Exceptional negotiation skills and ability to build high-level commercial and technical relationships.
Work Environment Details:
About Affle:
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft, and Bennett Coleman & Company (BCCL) amongst others.For more details, please visit:: www.affle.com
About Mediasmart
mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioral signals to better target and personalize their message.mediasmart culture and values
- Be a generous team player. One that helps others succeed and celebrate their success.
- Love curiosity. Keep learning and stay relevant.
- It’s a team effort. Collaborate and cooperate to build a smart company.
- Go further. Be an example for others. Set the bar.
- Love what we do. Love our work with passion and respect.
- Do good and do well. Our work matters.
- We work hard and never forget to have fun in the process. Absolutely devoted to our customers and to building the best mobile advertising company out there, our passion shines through everything we do.
