Job
Description
Job Context: Head Marketing will lead the marketing efforts for pharmaceutical products of CVD division within the domestic market. This role involves developing and executing marketing strategies and collaborating with cross-functional teams to drive brand growth and market share. Challenges: Aligning Marketing with Business Goals, Keeping Up with Rapid Digital Evolution, Data Overload & Insight Extraction, Customer-Centric Strategy, Cross-Functional Collaboration, Talent Acquisition & Retention, Budget Constraints, Brand Differentiation, Global vs. Local Strategy and Crisis Management. KEY ACCOUNTABILITIES Strategic Planning:- Develop and implement comprehensive marketing strategies to achieve business objectives. Conduct market analysis to identify opportunities and threats. Define target markets and positioning strategies for pharmaceutical products of CVD division. Brand Management:- Oversee the development and execution of brand plans. Ensure consistent brand messaging across all marketing channels. Monitor brand performance and make data-driven adjustments to strategies. Marketing Campaigns:- Plan and execute multi-channel marketing campaigns, including digital, print, and events. Collaborate with creative agencies to develop promotional materials. Track and analyse campaign performance to optimize ROI. Stakeholder Collaboration:- Work closely with sales, CMO's , regulatory, and other departments to align marketing strategies with business goals. Build and maintain relationships with key opinion leaders and industry influencers. Represent the company at industry conferences and events. Budget Management:- Develop and manage the marketing budget. Ensure efficient allocation of resources to maximize marketing impact. Monitor expenditures and provide regular financial reports. Compliance Ensure all marketing activities comply with relevant regulations and industry standards. EDUCATION & EXPERIENCE:- Pharm/M.Pharm/MBA with 10–15 years of experience in product management within the pharmaceutical industry, specifically in Cardiac and Diabetic segments. A minimum of 1 year of experience as a Marketing Manager is mandatory. Functional Skills : Strategic Thinking, Digital Marketing Expertise, Brand Management, Market Research & Consumer Insights, Campaign Planning & Execution, Data Analysis & ROI Measurement, Leadership & Team Management, Communication & Presentation, Budgeting & Financial Acumen, Innovation & Adaptability. Behavioral Skills : Leadership & Vision, Emotional Intelligence, Collaboration & Influence, Adaptability & Resilience, Creative Thinking, Decision-Making, Communication, Customer-Centric Mind-set, Accountability, Ethical Judgment Show more Show less
