Associate Director - Marketing

Role Overview: As an Associate Marketing Director at Affle in India, you will play a crucial role in strengthening the company's position in the market through partnerships, customer programs, thought leadership activities, market intelligence, event strategy, cross-team collaboration, and metrics analysis. Your strategic marketing expertise will be instrumental in driving Affle's success in the Indian market. Key Responsibilities: - Establish and manage marketing relationships with key partners, trade bodies, and industry stakeholders across India. - Lead customer-facing initiatives including webinars, events, reference programs, and co-marketing initiatives. - Amplify Affle's voice through speaking opportunities, authored content, awards, and leadership visibility. - Stay updated on industry trends, customer needs, and competitor activities to drive marketing initiatives. - Own end-to-end planning and execution of Affle's presence at key industry conferences, forums, and partner events in India. - Work closely with marketing teams across all Affle's business units. - Define KPIs, track performance, and analyze the effectiveness of marketing initiatives to ensure accountability and business alignment. Qualifications Required: - 10 years of relevant B2B marketing experience within adtech, martech, or SaaS industries. - Proven track record leading high-impact thought leadership and field marketing programs. - Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines. - Strong understanding of India's digital advertising and mobile tech ecosystem. - Fluent in English with excellent communication and project management skills. - Ability to balance hands-on execution with strategic thinking. - Familiarity with tools like HubSpot, Trello, and AI-enabled marketing platforms. (Note: The work environment details and additional company information have been omitted as per the instructions provided),