Role: Associate Director Marketing & Communication, Bangalore
Experience: 10+ yearsSalary: Upto 24 LPA____________________________________________________
Role Summary:
The Associate Director Marketing & Communication is responsible for leading Organisation communications strategy, brand positioning, and content ecosystem across various verticals including Schools, Youth, Business Development, Knowledge Hub, People, and the flagship annual event. This pivotal role encompasses brand development, content leadership, campaign management, event communications, team management, and cross-functional collaboration. The Associate Director will work closely with program teams, leadership, design, and digital teams to ensure that the organizations communication efforts are unified, compelling, and aligned with its mission.
Key Responsibilities:
1. Strategic Communications & Brand Development:
- Define, refine, and implement the integrated brand and communications strategy.
- Lead organizational narrative building and craft impact-driven stories aligned with organization strategic vision.
- Position organization within the education and skilling ecosystem with a consistent narrative.
- Develop cross-platform campaigns to build visibility, thought leadership, and engagement.
- Measure communications effectiveness against pre-agreed metrics and make data-driven improvements.
- Build and implement comprehensive content strategies for Schools, Youth, QEL, Knowledge Hub, BD, and other teams.
- Supervise the creation of articles, blogs, reports, newsletters, AVs, case studies, and presentations.
- Ensure all communications align with program strategies and organizational impact.
- Collaborate with research and data teams to translate insights into compelling storytelling.
- Develop systems for collecting stories and testimonials from learners, teachers, partners, and government stakeholders.
- Conduct or oversee field visits to gather case stories, quotes, and multimedia content.
2. Event Communications & Campaigns:
- Lead end-to-end communications for key organizational events, including Quest2Learn (Q2L), Annual Staff Meet, and Funders Collaborative.
- Oversee pre-event promotion, branding, AV setup, live coverage, and post-event storytelling.
- Manage vendors for design, production, and technical execution related to events.
3. Team Leadership and Coordination:
- Mentor a team of content writers and the design team to ensure alignment and coherence across all communication outputs.
- Set performance goals, review progress, and mentor the team towards professional growth.
- Collaborate with the digital and media teams to ensure integrated messaging and cohesive campaign execution across platforms.
- Align content production with program needs and manage the communications calendar.
- Coordinate recruitment, onboarding, and performance reviews for team members.
- Regularly track and report communication performance.
- Ensure timely documentation and internal reporting of communications outcomes.
- Archive all communication materials and ensure compliance with branding guidelines.
4. Internal Communications and Cross-Functional Support:
- Serve as the single point of contact (SPOC) for all program communication requirements.
- Provide strategic communication inputs for Business Development, People, and Knowledge Hub teams.
- Lead the content creation and dissemination for annual reports.
- Ensure smooth coordination across social media, digital, design, and program teams.
5. Systems, Processes and Compliance:
- Establish clear content creation workflows with defined briefs, timelines, and approvals.
- Ensure adherence to brand, finance, and HR policies across all communications deliverables.
- Manage the communication budget and meticulously track spending.
Skills & Experience Required:
- Education: Degree in Communications, Marketing, Journalism, or a related field.
- Experience: 7-10 years of experience in strategic communications, brand management, or marketing.
- Brand & Campaigns: Demonstrated ability to manage brand identity and integrated campaigns.
- Content Expertise: Strong editorial, visual storytelling, and content development skills.
- Leadership: Experience in team leadership, performance management, and mentorship.
- Event Communications: Proven experience in event-based communications and campaign execution.
- Sector Preference: Background in education, development, or the nonprofit sector is preferred.
--Hiring Note: Applications will be reviewed on rolling basis. This job is first posted on July 2, 2025 on GroundZeroJobs.OrgFor any questions, ping us onWhatsApp Chat helpline: +91-8058331557
