Associate Director

Role Overview: As the Associate Director of the Executive Education Division, you will play a pivotal role in shaping the strategic direction and operational excellence of our Open and AMP programmes. This leadership position demands a seasoned professional with a proven track record in revenue generation, engagement with research centers, comprehensive planning and budgeting, a vision for developing both B2B and B2C verticals, improving lead to enrolment conversions, and active involvement in Salesforce CRM implementations / improvements and digital transformation initiatives. Key Responsibilities: - Devising and executing comprehensive business development strategies to drive sustainable revenue growth in both B2B and B2C segments. - Conducting thorough market analyses, assessing competitive landscapes, and implementing effective pricing and promotional strategies for diverse client bases. - Overseeing lead generation for AMP programmes and prioritizing the digital marketing channel mix for both B2B and B2C contexts. - Optimizing digital marketing campaigns for lead quality and quantity, reducing cost per enrollment, and onboarding new digital marketing channels. - Designing marketing collaterals for various platforms and hosting webinars to create awareness for the AMP Portfolio. - Engaging with internal research centers to collaborate on curriculum design for the AMP portfolio and arranging training sessions for business development and admission teams. - Developing and executing a visionary strategic plan for the open and AMP Division, aligning with organizational objectives and integrating comprehensive planning for short and long-term goals. - Managing budgets, collaborating on annual planning, and utilizing financial forecasting techniques to project future revenues and expenses. - Implementing strategies to improve conversions from lead to enrollment across both B2B and B2C channels. - Analyzing data to enhance the enrollment process and actively participating in Salesforce CRM implementation for effective lead management, customer relationship building, and data-driven decision-making. - Leading digital transformation initiatives to enhance operational efficiency and elevate participant experience. Qualifications Required: - MBA with specific skills in market understanding, strategy planning, negotiation, revenue generation, relationship management, team leadership, and cross-functional collaboration. - Desirable experience includes 15+ years in relevant roles. (Note: Omitted additional details of the company as it was not provided in the job description),