Associate Director

Job Title:

Department:

Location:

The Associate Director - Brand Management will lead the development, implementation, and integration of strategic communication plans that advance the business’s brand identity in the market.

Key Accountability:

Strategic

• Support in planning & execution of Marketing strategies.

Operational Responsibilities:

Strategic Brand Development:

Marketing Collaboration:

Market Analysis:

Cross-Functional Strategy Execution:

Content Creation and Management

Content Development Oversight:

Digital Content and Social Media Management:

Media Relations Materials:

Communication Strategy and Guidance:

Oversee daily communication activities and provide strategic counsel to the Marketing Team to ensure that all publications and communications positively impact the organization's brand and objectives.

Financial and Budget:

• Ensure the budget for your areas of function is utilized, optimized and tracked

Collaborations:

• Develop and maintain collaborative relationships with all head of departments and various industry partners.

Academic:

• Promote the culture of positivity, collaboration, continuous improvement, and commitment to quality in all aspects of PR & Branding activities

External Representation:

• Represent the organization on various professional bodies of repute, which is value adding, building relationships with the community, government agencies, society at large, and with ultimate objective of building organization's brand.

Strategic Leadership & Brand Management:

• Develop and implement comprehensive branding strategies that align with organization's mission and objectives.

• Collaborate with the Director and Management Teams to identify and address emerging challenges and opportunities related to brand positioning.

• Lead cross-functional teams to ensure cohesive brand messaging across all departments and platforms.

External Relations & Corporate Engagement:

• Advocate for the organization at regional and national levels, engaging with stakeholders to enhance the university's visibility and reputation.

• Foster relationships with external partners, media outlets, and industry leaders to promote collaborative opportunities and positive media coverage.

Content Creation & Communication:

• Oversee the creation of diverse content, including newsletters, blogs, annual reports, and marketing materials, ensuring consistency with the university's brand voice.

• Manage online content and social media interactions to maintain a dynamic and engaging digital presence.

• Coordinate the preparation of presentations, speeches, and other materials for external communications and media relations.

Team Development & Operational Excellence:

• Provide effective leadership by being actively involved in all programs and services, developing a broad and deep knowledge of all initiatives.

• Mentor and guide team members, fostering a culture of collaboration, innovation, and continuous improvement.

Qualifications & Experience:

Education:

Experience:

Preferred Sector:

Personal Attributes:

• Strong commitment to organization's vision, ambitions, and values.

• Exceptional interpersonal and communication skills, with the ability to engage effectively with staff at all levels.

• Demonstrated ability to make informed and courageous decisions on challenging issues.

• Proven track record of respectful and effective partnership working across diverse staff groups.