Associate Brand Manager

Job Description

Job Role: Brand Manager- Personal Care (D2C/eCommerce) Location: Dahisar, Mumbai (Candidates residing in Mumbai or willing to travel to Dahisar can apply) Job Type: Work from office Experience Level: 1-3 Years Reporting To: Founders 1. Brand Strategy & Storytelling Craft and evolve a strong brand story and identity. Define and maintain a consistent brand voice across all channels. Conduct regular market and competitor analysis to identify positioning opportunities. 2. Marketing & Content Lead content strategy and execution across social media, influencers, and other digital platforms. Unlock new content levers and manage creative teams (in-house & external). Collaborate with designers and photographers to create brand-aligned content. 3. Product Development & Innovation Drive new product development from concept to launch in collaboration with R&D and packaging teams. Ensure timely new product launches by aligning multiple stakeholders such as packaging designers, photographers, NPD team, e-commerce team, and inventory team. Use consumer insights and market trends to guide the innovation pipeline. 4. Go-to-Market (GTM) Planning Plan and execute launch strategies for new products. Work closely with design, product, and supply chain teams to ensure on-time launch with impactful storytelling. 5. Campaign Execution Plan and manage brand campaigns across digital channels (Amazon, Flipkart, website, social media) and offline events. Oversee development of campaign assets: product videos, banners, social media creatives, influencer content. Coordinate with e-commerce and design teams to create SEO-optimized, conversion-driven listings. 6. Performance Marketing Support Collaborate with paid media teams to align brand goals with Meta, Google, and influencer campaigns. Review and optimize creatives and messaging for better ROI and brand consistency. Track performance and key brand metrics. 7. E-commerce Brand Presence Ensure strong and consistent brand representation across D2C site and marketplaces like Amazon, Flipkart, Myntra, Blinkit, etc. Work with e-commerce managers to improve A+ content, brand stores, and visual assets. Monitor customer feedback and drive improvements. Show more Show less