Associate Brand Manager

Company Description

ManipalCigna Health Insurance Company Limited is a joint venture between the Manipal Group, a leader in healthcare delivery and higher education in India, and Cigna Corporation, a global health services company with a presence in over 30 countries and a network of more than 160 million customers. The company offers a diverse range of health insurance products, including plans for health, personal accidents, critical illnesses, travel, and global care, catering to individual and group needs. With its strong focus on health and wellness, ManipalCigna is committed to promoting the well-being of its customers through comprehensive insurance solutions.

Role Description

This is a full-time, on-site role for an Associate Brand Manager located in Tirtol. In this role, the Associate Brand Manager will be responsible for developing and executing marketing strategies to enhance brand visibility, analyzing market trends, planning campaigns, managing budgets, and collaborating with cross-functional teams to achieve business growth. The role will involve identifying customer needs, improving customer engagement, and working on brand-related projects to establish a strong market presence.

Qualifications

• Strong knowledge of Brand Management, Marketing Strategy, and Campaign Planning
• Experience in analyzing market trends and customer insights
• Excellent communication, creativity, and interpersonal skills
• Project management expertise and attention to detail
• Proficiency in tools and software related to marketing and branding
• Ability to work effectively in a collaborative, team-oriented environment
• Bachelor's or Master's degree in Marketing, Business, or a related field
• Experience in the health insurance or financial services industry is a plus