Assistant/Deputy Manager- YIF

Job Title:

Department:

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Nature of Work:

About Ashoka University:

Ashoka University -India’s premier interdisciplinary teaching and research university. An institution that has become a beacon of academic excellence in less than 10 years since its inception. At Ashoka, we encourage you to embrace the new, push the boundaries for continuous learning, and adapt to a world of constant change because we believe that each Ashokan is capable of becoming a thought leader.

As part of our thriving and committed workforce, you will:

• Be Mission-Driven:

  Champion interdisciplinary learning, innovative pedagogy, and academic rigor to transform Indian higher education.

• Think Strategically:

  Collaborate with visionary minds to shape the future of higher education through strategic planning and a forward-thinking approach.

• Act Authentically:

  Embrace authenticity and integrity, fostering an inclusive and supportive environment where every voice is valued.

• Take Accountability:

  Own your work and drive positive change, as an empowering individual seeking to make a meaningful contribution.

• Build Collaboration:

  Experience the power of teamwork and diverse perspectives, working collectively towards our shared goals.

• Deliver Excellence:

  Strive for excellence in all aspects, upholding the highest standards of academic excellence, student support, and professional development opportunities.

At Ashoka University, we are on a mission to redefine higher education and create a remarkable space where innovation and collaboration thrive. As a pioneering force in interdisciplinary learning, we continually grow and adapt to stay at the forefront of educational excellence with emphasis on inclusivity and equal opportunity. Our philosophy revolves around care, well-being, and connection, which are deeply embedded in everything we do.

When you join our community, you become part of an extraordinary journey in which you can unleash your potential and make a meaningful impact. Where education empowers, where innovation thrives, and where excellence and humility coexist. We truly believe the world will enrich itself when there is progress with purpose.

About Office of Outreach and Communications

The YIF Office of Outreach and Communications plays a critical role in shaping the public narrative of the Young India Fellowship. It engages prospective applicants, academic institutions, alumni, and other key stakeholders through dynamic digital and on-ground efforts. The office drives awareness and applications through thoughtful content, social media storytelling, campaign strategy, and institution-level outreach across cities. It also collaborates closely with internal stakeholders, including Admissions, Alumni Relations Office, Faculty and current Fellows, to highlight the YIF’s academic distinctiveness, community life, and post-Fellowship pathways. Whether it’s managing admissions campaigns, capturing the everyday life of the Fellowship, or celebrating long-term milestones, the office works at the intersection of communication, relationship-building, and mission-driven engagement.

Role Summary:

We are looking for a proactive and creative Assistant/Deputy Manager to join the Outreach and Communications Team of YIF at Ashoka University. This role involves supporting and leading the planning and execution of digital campaigns, social media content, and outreach events. The ideal candidate should have a keen eye for engaging communication, a hands-on approach to content creation, and the ability to coordinate across multiple teams and external stakeholders. Prior experience with digital ads and social media boosts is a strong plus. The role will involve end-to-end ownership of projects, from ideation and strategy to content production, posting, performance tracking, and reporting. You’ll be expected to contribute to campaign planning, manage timelines, and bring in fresh storytelling ideas that resonate with diverse audiences. If you're someone who thrives in a fast-paced environment, enjoys storytelling through social media, and is ready to build meaningful connections—we’d love to hear from you.

Roles and Responsibilities:

The following are broad responsibilities for the role. Based on the qualifications, experience and interests of the ideal candidate, the responsibilities may be modified:

• Campaign strategy and project management, including efforts to celebrate 15 years of YIF
• Digital marketing, content creation and social media
• Relationship building and network management

1. Campaign Strategy, Execution & Digital Outreach

• Ideate, strategies, plan and execute holistic campaign plans using offline, hybrid and digital channels, including those to mark 15 years of YIF.
• Track performance of posts and campaigns using basic analytics tools.
• Coordinate with internal and external teams for timely dissemination of communication across channels

2. Social Media & Content Creation

• Support the creation and scheduling of engaging content across platforms like Instagram, LinkedIn, and YouTube.
• Create short-form and long-form content (text, image, video) in collaboration with designers and video editors.
• Independently shoot basic video content featuring faculty, alumni, and stakeholders for digital use, including asking relevant questions and framing the narrative.
• Maintain a rolling two-week content calendar in coordination with the team.
• Monitor trends to keep content fresh, relevant, and audience-friendly.

3. Outreach Events & Sessions

• Help coordinate and support online and offline outreach events
• Serve as a point of contact for key outreach efforts, helping build and maintain relationships.
• Assist in conducting virtual and in-person sessions when required, including logistical support and content prep.

4. Relationship & Network Building

• Liaise with college representatives, student organizations, and youth communities to broaden outreach channels.
• Assist in managing and nurturing relationships with institutional stakeholders across cities.
• Collaborate with the Alumni Relations Office to track alumni journeys and career trajectories, and contribute to content creation that highlights the diverse pathways our alumni pursue.
• Maintain structured records of institutional and alumni contacts and interactions to support long-term relationship-building efforts.
• Capture basic photo/video documentation during interactions with alumni, faculty, and key stakeholders, and contribute to building a digital archive of compelling narratives.

Qualifications and Skills Required:

Experience:

Skill Sets:

• Excellent written and spoken English. Additional languages may be beneficial.
• Familiarity with content tools (Canva, Meta Business Suite, Google Ads basics).
• Project management and workplanning. (Proficient in Excel)
• Good sense of aesthetics and storytelling.
• Ability to multitask, adapt quickly, and work independently.
• Comfort with travel for outreach events from time to time
• Basic video editing or coordination skills are a plus.

Pre-Work Assignment: Campaign Strategy & Creative Outreach for YIF@15

The Young India Fellowship (YIF) enters its 15th year in 2025–26 — a moment to celebrate its legacy, amplify its impact, and deepen its reach. As we prepare for outreach across digital and physical platforms, we invite you to respond to the following prompts. Your response should reflect both strategic clarity and creative flair.

Prompt 1: Campaign Strategy & Outreach Roadmap

Design a holistic campaign strategy and outreach roadmap for YIF from September 2025 to June 2026, using the 15-year milestone as a catalyst to:

● Drive interest and applications among prospective candidates (primary audience)

● Engage the broader YIF community — alumni, faculty, staff, partners (secondary

audience)

Your response should include:

● Key outreach goals and audience insights

● Suggested phases, flagship moments/events, and peak campaign periods

● Your proposed mix of digital, hybrid, and offline channels

● High-level content pillars or themes for each phase

● Ideas for using YIF@15 to build visibility, credibility, and community engagement

Prompt 2: Social Media Creative

Choose any one of the following and respond:

Option A:

● Concept and tone

● Visual format (e.g., reel, carousel, graphic)

● Sample caption(s) and hashtags

OR

Option B:

1. Campaign concept and call to action

2. A sample post (Instagram + LinkedIn) with caption and visual description

3. Any relevant content formats or collaborators (e.g., alumni voices, current Fellows,

creators)